Chapter 1114 The Muying Ticketing System Is Online!

The importance of the movie "Hero" in the history of Chinese films is of course needless to say. Whether it is the total box office or its influence overseas, it is unprecedented in terms of Chinese films, so that many Chinese fans have been referring to this film. The film is regarded as the pinnacle of Chinese films in the overseas box office dimension. us fastest

However, Li Mu himself has heard some well-founded rumors. In fact, the reason why "Hero" can get such a high box office overseas is actually more of a marketing method unique to Hollywood.

At the beginning of this film, Hollywood tycoon Harvey Weinstein took the copyright of overseas distribution, and then in order to make the film's overseas box office breakthrough, Harvey specially held Quentin Tarantino himself. Pulled in, or borrowed Quentin's fame at that time, let him hang a producer in the movie "Hero", and then wrote Quentin's name on the poster, so that others mistakenly thought it was a film. A Quentin movie.

If you have the heart to search for the posters of "Hero", that is, "Hero" released overseas, pay attention to the prominent position of the poster and there will be a sentence: quentin-tarantino-presents, and this sentence must be better than: a-zhangyimou-film to be large

In addition, on the cover of the "Hero" dvd with overseas hairstyles, just above the letters "hero", which is also a prominent position in the center of the entire cover, quentin-tarantino-presents is also written, which is interesting Yes, the a-zhangyimou-film can't be found on the cover of the dvd...

Such an operation, in Li Mu's personal opinion, is somewhat suspicious of selling dog meat at the head of a sheep, because Zhang Yimou did not have much influence in the overseas commercial film market back then, and Quentin's influence was simply too powerful to scare people to death.

Quentin himself is a lover of Oriental Kung Fu movies. To hook "Hero" to him is equivalent to giving the movie the illusion that "Quentin produced and must be a boutique", and most of the overseas audiences are also rushing. It's because of Quentin's reputation that it has such a high box office. If it weren't for Quentin's card, it's hard to say how much "Hero" would have made at the box office in the United States.

In addition, Li Mu was not a fan of "Heroes", so now, when he learned that "Heroes" would be released in China soon, he knew in his heart that this movie would become "The Years We Chased Together". Girl's worst enemy.

The box office of movies is very interesting. The unchanging rule is that in any given period, only one movie can become the leader of the box office. Now we must find a way to snipe the other party with open and above-mentioned means, so that the other party cannot become the box office leader in this period.

In Li Mu's view, although "Hero" is a big theme, and it has the cloak of Chinese martial arts culture, and there is a chance to win awards overseas, but in essence, everyone is a commercial film, it doesn't matter who has a big theme and who The subject matter is small, and the most important thing is to fight at the box office to see who has the highest data.

Therefore, an upcoming "Hero" ignited all Li Mu's fighting spirit, and he would never be willing to let his "Those Years" become the companion of "Hero".

In my impression, "Heroes" was released for two months and swept the domestic box office of more than 200 million. This achievement is indeed remarkable in this era, but Li Mu believes that "Those Years" relies on its own advantages, the promotion of Muye Technology and The delivery ability is also aided by the Muying online ticket system, and the box office will definitely surpass it!

Immediately, Li Mu discussed a promotion plan with Zhao Kang.

The core theme of this promotion plan is to fully occupy the media and use overwhelming propaganda to compress the exposure of "Heroes" in an all-round way.

In order to realize this plan, Li Mu has formulated several policies.

First, all yy-related platforms, including yy itself, yy.com, and yy123,

In the next few months, we will never push any content related to "Hero". Although we will not artificially block "Hero", it will not allow it to occupy any good recommendation position on its own platform. ;

Secondly, to plan three hot spots of public opinion in the near future, we must use our own online promotion resources and offline media resources to work together to achieve the complete explosion of the hot spots.

Among them: the first point is: making the ticketing of animal husbandry as a hot spot of public opinion, so that the people all over the country will pay attention to this new way of watching movies; Focus on the discussion of the movie; the third one is: to make Du Wei and Zhang Kexuan and their respective theme songs sung, so that the theme song becomes the most popular song in the streets and alleys, and it is also the favorite song of users. As long as these three public opinion explosion points are successfully detonated, basically a comprehensive coverage of the trinity will be formed, so that "Heroes" cannot find a way to fully expose;

Once again, once "Muying Ticketing" was launched and achieved success, the number of cooperative theaters expanded rapidly. Once a large number of theaters connected their screenings and seating resources to their own ticketing system, they would be able to use their own online power. The influence of the film is to introduce as many screenings and seating resources as possible into "Those Years". Once the online users are active and form a preemption of the theater resources, in that case, "Heroes" will not even be able to get a high rate of filming. arrive.

Commercial films are inherently open and secret battles. All competitions for resources are head-on wars, which fully conform to the laws of competition and are also unspoken rules of the market. In addition, various dirty secret games in the film and television industry are also common. For example, the release of rival films will immediately Let Shui Jun write negative comments on the Internet, even attack the opponent's actors, and make users feel repulsive because of the opponent's actors, etc. Li Mu is too lazy to use these unsightly methods, he just wants to use upright methods to let them "Those Years" became the box office champion at the end of this year.

...

After all the strategies were finalized, at 10:00 am on December 6th, the "Muying Ticketing System" was officially launched on yy and Taobao!

Subsequently, yy pushed a pop-up news to users all over the country. This news introduced the information of the Muying ticketing system in great detail, including its operation method, ticket purchase and viewing process, etc., and even a short video was specially used. , to disguise how the system is used.

As soon as this system was launched, it caused a huge sensation!

Although there are not many people who go to the cinema to watch movies in China at this stage, the number of netizens has risen sharply with the promotion of Li Mu. However, netizens have been exposed to so many online products, and they have never realized that the Internet can cut into life so directly.

Although e-commerce firmly binds the Internet and life, the simple logic of I pay online and wait for the other party to deliver the goods will not shock everyone. However, when Li Mu put 14 movie theaters together When more than 60 theaters and more than 12,000 seats were moved to the Internet, everyone really felt the penetration of the Internet into real life!

No one would have imagined that the Internet would be able to connect with the movie theater's seat sales in real time. What movie is playing in the movie theater at the door of the house? You don't need to go to the movie theater. You can see it today, tomorrow, and the day after tomorrow in this system. of the schedule.

And the most amazing thing about this system is its online seat selection function. If you want to see the show at 6:00 pm tomorrow, you don't need to run over before 5:00 to buy a good seat in advance, you just need to choose the right one online. Location, you can buy the location in advance by paying for the ticket directly, and then go to the cinema before the opening without queuing, you can directly enter a series of numbers on the machine, you can get the movie ticket and enter the movie directly. For users, it's simply cool!

There is no doubt that it is revolutionary in changing and improving people's viewing experience, and it suddenly pushes the viewing experience to an unimaginable extreme!

However, while lamenting the power of this system, netizens across the country also admire the logic of Muying Ticketing. Everyone knows that Muying is owned by Muye Imaging, and Muye Impression is owned by Li Mu, so you don’t have to think about it. , This is a product developed by Li Mu. Therefore, everyone pays homage to Li Mu on the Internet. Everyone thinks that Li Mu is a genius in the Internet field and will never stop subverting the Internet industry and the lives of netizens.

The only regret is that this system currently only supports 14 cinemas under Makino Impression. Everyone is expecting that it will one day support all cinemas in the country, so that people everywhere can experience this subversive viewing experience.

This time, Muying Ticketing stunned two industries.

One is the Internet industry and the other is the film and television industry.

Almost all of China's Internet industries are unable to extricate themselves in the process of imitating Western Internet companies. Although Li Mu's instant messaging software, e-commerce platform, and payment platform also imitate Western Internet concepts, Li Mu's 3321 and yy are numerous to allow users such as The intoxicating god-level product functions, as well as the product concepts of "Happy Farm" and "Paradise Town", are completely ahead of the Western world. Unexpectedly, now Li Mu has come up with a brand new product concept - real-time movie tickets Online sales system!

This system is no longer a simple connection between online and offline, but directly network and digitize the offline part, so that the two can truly form a big system where you have me and I have you , its implementation logic is exquisite enough in this era to be admired by all the industry players.

For people in the film and television industry, they are even more shocked!

Only then did they realize that they had made a big and ridiculous mistake!

The "self-service ticket machine" that they laughed at two days ago turned out to be so powerful! Its real meaning is to support such a huge online ticket system, and it is a very critical part of it!

The emergence of the animal husbandry system has made the entire film and television industry face a formidable enemy!

Originally, everyone was in the same circle and played the game according to a set of rules, but now a new player suddenly came and messed up everyone's plate. How can people in the industry accept this?

It’s better for the theater chain to say that this kind of subversion is a good thing for the theater chain, because opening up an online ticket sales channel is equivalent to adding an additional sales channel for its own seat, which can increase sales even more. Efficiency, why not.

But for those film and television companies, this animal husbandry system is really like a nightmare! Li Mu's strength and influence are already so powerful that they can be called terrifying. If Li Mu really pushes this system to the national theater chain, doesn't that mean that the national box office trend must be controlled by him? !