Chapter 1115 Sold Out, Sold Out, or Sold Out

What the film and television industry is worried about is right. What Li Mu wants is to control the trend of the box office in his own hands.

In the future Internet+ era, more and more physical industry lifelines are firmly grasped by the Internet.

For example, in the retail sector, e-commerce has already occupied most of the market; in the catering sector, more and more revenue comes from takeaways and group-purchasing apps; compared with movie performance ticketing, the vast majority of sales rely on the online ticketing system;

Those who master the resources are not necessarily the ones with the strongest voice in the industry chain. Although the theaters have mastered the screen and the seats, as long as Li Mu has mastered all the channels for ticket sales of the theaters, he has mastered their lifeblood. .

But in order to achieve this, the ticketing system must first be unparalleled.

If Muying Ticketing can occupy 80% of the domestic online movie box office in the future, then all the theaters will have to look at their own faces, otherwise, once the cooperation is terminated, the other party will lose a lot of customers and income.

There are countless movie theaters, and there will be more and more in the future. However, once Muying ticketing becomes a big deal, it will become the No.1 in the field of online ticketing. At that time, all the theaters will become the leader in its ecosystem. One member, all film and television companies must bow to him.

When the film and television industry saw the Muying ticketing system, the entire film and television industry immediately regarded it as the biggest enemy. Many well-known people in the industry even began to call and communicate with other well-known people in the industry, hoping to unite and resist. A product like the Muying System that robs them of their control.

Just when the industry didn't know how to deal with it, Li Mu threw another blockbuster!

According to the news jointly pushed by yy and Taobao, in order to cooperate with the release of "The Girl We Chased Together in Those Years", the 14 Muye International Cinemas in Yanjing will transfer all ticket sales to the Muying ticketing system. The next store is temporarily closed for sale.

In addition, on December 7th, all users who purchase movie tickets through the Muying Ticketing System will get a coupon with a discount of 20.1 yuan over 30 yuan. The coupon can be used immediately, that is to say, on 12 On the 7th day of the month, users buy movie tickets through the Muying ticketing system, and each ticket only needs to pay 9.9 yuan actually!

This time, it exploded in the Yanjing netizen circle! At this stage, movie tickets are indeed not cheap. In a first-tier city like Yanjing, movie tickets have always been around 30 yuan. To buy a movie ticket for a cinema movie at 9.9 yuan is completely a dream.

At 2:00 pm on December 6th, the Muying Ticketing System officially launched the sale of all movie tickets for 7 screenings in 14 Makino International Cinemas in Yanjing on December 7th.

At 2:00 p.m., the system officially opened the ticket window, with a total of 88,130 movie tickets in stock, which were sold out in less than 20 minutes!

Li Mu, who was far away in Guangdong Province, was also shocked by this result after learning the news.

Afterwards, he immediately instructed and immediately sent a push notification. On the one hand, he informed all users in the Yanjing area that the tickets had been sold out within 20 minutes; Window, selling movie tickets on December 8th, and in order to give back to the majority of users for their support for the Muying ticketing system, the movie tickets on December 8th will continue to enjoy the platform subsidy, but the subsidy is not as large as the movie tickets on December 7th , movie ticket users on December 8 can get the actual transaction price of 19.9 by receiving coupons.

When Muye Technology sent a message through yy, informing that more than 80,000 movie tickets were sold out within 20 minutes, the entire film and television industry felt a kind of suffocating horror!

What does it mean to sell out in 20 minutes? In the eyes of the film and television industry, it means that the 98 screenings of Muye International Cinemas in 14 cinemas will reach 100% attendance tomorrow. At a time when the average attendance rate has not yet reached 30%, this number is simply shattering!

Nowadays, the biggest pain of the cinema chain is that users are not very motivated to pay for watching movies, no matter how good a movie is,

The attendance rate of over 80% can only be achieved during the prime hours of the weekend. At other times of the weekend, the attendance rate cannot be guaranteed to exceed 50%, not to mention the other weekdays. The attendance rate is terribly dismal. Go to the cinema during the day and buy a movie ticket at random. I can't wait to experience the fun of chartering.

In addition to the 100% attendance rate, these 88,130 movie tickets also represent a box office of 870,000 yuan. If Li Mu maintains a 100% attendance rate at a price of 9.9 yuan for ten days, the film's box office will reach 8.7 million; If it can last for a month and a half, it would be almost 40 million!

Nowadays, it is still very difficult for a movie to get 40 million box office, not to mention the film "The Girl We Chased Together in Those Years", which has been promoted by Makino Technology sparingly, and the number of films in other theaters is also relatively high. Optimistic, so it is to be expected that its box office will skyrocket.

Just when the entire film and television industry was shocked, at 5:00 p.m., the pre-sale of movie tickets on December 8 was launched in advance.

Unexpectedly, although the price of the movie ticket has doubled to 19.9 yuan, the enthusiasm of users to buy is still not weaker than before. It only took 21 minutes to get 88,130 movie tickets on December 8. Sold out again!

You know, this is 1.75 million!

And behind this 1.75 million box office, it still represents an incredible 100% attendance rate!

When this result came out, the entire film and television industry was about to burst! They even felt that even if Li Mu changed the ticket price to 30 yuan, it seemed that he would be able to sell it all.

The question that the entire film and television industry is thinking about is, why can a product like the Muying Ticketing System have such a high conversion rate?

However, before they could figure out the problem, Li Mu, who was greatly encouraged, again instructed, and Muye Technology sent another push, announcing that the ticket sales on December 9 will be launched at 8 pm, and users can buy the same day at the price of 24.9 yuan. movie tickets.

The film and television company waited anxiously until 8:30 when the news came that the Muying ticketing system was sold out again!

The price of a single ticket for the third round of pre-sale is 24.9 yuan. If you add it up, this is nearly 2.2 million!

Practitioners in the film and television industry quickly took out their computers and calculated that "The Girl We Chased Together in Those Years" has not yet been released, and it has already passed the Muying ticketing system and received a box office of 4.82 million in advance!

This is simply incredible! This time, not only theater chains and film and television companies can't understand it, but even Internet companies can't understand it.

They can understand that the 9.9 yuan sold out, after all, the discount is strong, but the 19.9 yuan sold out so quickly, it is a little unreasonable, and the 24.9 yuan price is very close to the normal price, and it can be sold out within half an hour, This is simply unreasonable!

At this moment, only Li Mu clearly understands the core demands of users. In fact, most of these users who have purchased movie tickets are chasing this new experience. As users, the disruptive experience can easily make them curious. Heart and desire to try, even if the price keeps rising, they don't care, because they choose the Muying ticketing system to experience this extraordinary feeling.

This feeling is like the first successful online shopping; like the first video chat with netizens on the Internet; like the first subway, high-speed rail, plane, its meaning to users is far beyond the event itself !