Chapter 1119 Forcibly Touching Porcelain

Li Mu used "Those Years" and his own online resources, Muying ticketing system and even the theme song of the movie to perfectly control the trend of the entire domestic box office. The strong exposure and topicality attracted a large number of movie lovers. Part of the attention, which also turned "Those Years" into a box office storm gradually, attracting most of the audience who went to the theater to watch the movie. Almost without exception, the movies released on the same schedule as it were completely wiped out.

In the blink of an eye, "Hero" was released for three days. After barely garnering 2.6 million box office on the first day, the box office of "Hero" continued to decline. The total box office for the three days was only a mere 6 million yuan. irreversible reality.

At the same time, "Those Years" officially broke 100 million at the box office ten days after its release, and reached 105 million on the tenth day, becoming the first film in the mainland this year to exceed 100 million at the box office. The shortest movie with a box office of over 100 million.

In order to celebrate the box office exceeding 100 million, Muye Yingxiang held a celebration banquet in a five-star hotel in Yanjing. The main creative team of the entire "Those Years" was present, and various media rushed to the scene to report, once again the society of "Those Years". The heat has gone up a level.

Once a movie has formed such a comprehensive exposure for a period of time, it has basically formed a trend of killing everything during the release period, which cannot be stopped.

It's just that Director Zhang is about to be driven crazy by the slump at the box office!

"Hero" is the film with the highest investment cost among the films he has directed so far. Originally, he wanted to use this film to create a lot of domestic box office records, and then go overseas to run a large number of international awards, but nothing happened. Thinking of it, I encountered Waterloo first in front of my own door.

Not only him, but the entire producer of "Hero" and the investors were all disappointed by the box office performance. The cost of the so-called 30 million US dollars was actually not so much, but it was almost 200 million yuan. But a youth campus love movie with an investment of 10 million yuan, how can they accept it.

So, just when "Those Years" celebrated the box office exceeding 100 million, the entire producer of "Heroes" began their "road of counterattack".

The first strategy for "Hero" was to buy the box office. According to sources, the producer of "Hero" promised all theaters through special channels that in the next three days, as long as "Hero" was scheduled, the producer would Guarantee a 60% attendance rate for the platoon!

That is to say, as long as the theaters are willing to arrange films for "Heroes", even if there is no customer at that time, the producer will make up for 60% of the box office for him. At present, most theaters in the country have not yet connected to Muying. In the ticketing system, even if the attendance rate of "Those Years" is very high, the attendance rate of "Those Years" is less than 50% on ordinary working days, as well as in the morning and night, generally around 3-40%.

If the theater chain releases these shows to "Heroes", even if the shows are at 9:30 in the morning and 12:00 at night, they can get back 60% of the box office subsidy from the producer, which is really a good deal.

Subsequently, on the fourth day after the release of "Hero", the nationwide film production of "Hero" surged. Although the increase was in the embarrassing time of the morning and evening, due to the subsidy policy of the producer, "Hero" The attendance soared suddenly, and the "box office" also soared.

From noon to noon, the producer of "Hero" and the entire core creative team held a meeting. Zhang Weiping mobilized at the meeting: "Our goal today is to make the box office of "Hero" reach more than 10 million, please rest assured that through our operation , this goal will be achieved today, we have communicated with dozens of domestic media reporters in advance, and now they have prepared the press release of the "Hero" box office counter-attack, which will be reported in the media from tonight to tomorrow. ,

Get the audience's attention back. "

If you want the audience to be willing to pay to watch the movie, you must first make the audience interested in the movie. Now the audience's attention is all focused on "Those Years". If you don't create some eye-catching news, the box office of "Hero" will go to It will be more sloppy later.

A public relations manager added at this time: "In order to make the news more real, we have arranged more than 20 special 'audiences' of all ages who will be interviewed by these media in major theaters. It has basically been decided, and now there is still a problem that requires further instructions from your leaders."

A management representative asked, "What's the problem?"

The PR manager cleared his throat and said, "We have designed more than 30 versions of the script for the interview, of which more than 20 versions praised "Hero" from various angles, such as the director, cast, visual effects, investment Our "Hero" is praised 360 degrees in terms of its vastness, strong epic sense, revisiting history, and promoting national quintessence, and then cross-edited and broadcast by major media. " has made a certain comparison. In this batch of books, enthusiastic audiences will be able to compare "Hero" and "Those Years" together, and to "Those Years"'s love, lack of depth, exaggeration and impetuousness and even three views are not correct. Certain criticism, we can't make up our minds now, that is, whether we can get on this batch of scriptures."

The management representative frowned and asked, "Can you provide an example of such a script?"

"Okay!" The PR manager nodded, picked up a printout, and said, "For example, this script:

The reporter asked the audience: Hello, I'm a reporter from xx channel. I want to interview you. Have you just watched the movie "Hero"?

The audience nodded and said: Yes, just finished watching. Saying that, I have to take out the movie ticket stub in my hand.

The reporter then asked: I would like to ask you, how do you evaluate the movie "Hero"?

The audience gave a thumbs up and answered sincerely: It's great, it's really the best domestic movie I've seen over the years, director Zhang Yimou's ability to frame this serious subject matter is really strong, and the movie is a big production, and it's in the cinema. It's amazing to see that kind of visual effect, especially shocking! "

The reporter asked again: Have you seen the other movie "The Girl We Chased Together in Those Years" that was released at the same time? "

The audience replied: I also watched that movie.

The reporter asked: Then, do you think there is any difference between "Hero" and "Those Years"? "

The audience replied: The gap between the two films is too obvious, not only in terms of subject matter and genre, but also in connotation, background, and viewing significance. I think "Hero" is based on history and Chinese traditions. Movies created in the spirit of martial arts must be seen in the cinema to feel the shock. As for "Those Years", I think the whole movie is like a bowl of instant noodles, and it's good to eat at home alone. "

After listening to the public relations manager talk about this script, the expressions of more than a dozen people in the entire conference room were different.

Director Zhang Yimou's expression was as ugly as ever, and the management representative's expression was somewhat happy. As for the others, most of them were a little terrified.

After a moment of silence, the management representative said: "I think such an interview script is very interesting. On the one hand, it can attract audiences to watch "Heroes" in the cinema, and on the other hand, it can discourage users who are interested in watching "Those Years" in the cinema. It's enough to watch pirated DVDs at home, and there's no need to go to the theater at all."

Speaking of this, the management representative said with a smile: "My suggestion is to use all the books like this, we will hype it up in the media, and at the same time, we will launch the Internet army, so that they can also promote our "Heroes" online. ", and scolded "Those Years" at the same time, and made "Those Years" down on the Internet. Only when its word of mouth is down, will we have more room for development!"

At this time, the management of a production company said: "Mr. Liu, "Those Years" is the first movie of Makino Imaging, if we attack and smear it, in case Makino Imaging or even Makino is angered Technology, then we have poked a hornet's nest!"

As soon as these words came out, many people's expressions changed instantly.

Indeed, looking at the entire Huaxia private enterprise camp, who would dare to provoke Muye Technology? Li Mu has a very strong influence in China, and is the most respected private entrepreneur and even philanthropist. His corporate influence is also the unquestionable leader among private enterprises. How many companies can't wait to hide from him on the road of development. Yes, who dares to take the initiative to trouble him?

However, the management representative sneered: "What about Muye Technology? It is really good on the Internet, but what is it in other fields? We are going to attack it now and let the audience compare our films with theirs, so that Only in this way can we attract enough attention. The more this is the case, the more we must take the initiative to grasp the image of Makino. Even if we forcibly touch porcelain, we must bind them with us. If we can make others think of "Those Years", they can think of "Those Years". Heroes, then we're halfway there!"

The investors of "Heroes" come from the real industry and have nothing to do with the Internet, so even if Muye Technology is powerful and Li Mu has a huge influence, they are not at all worried about the retaliation of Muye Technology, but in their opinion, The box office of this movie is the most important thing.

If this movie fails at the box office, the subsequent overseas markets will also be greatly affected. Comrade Harvey in Hollywood is a vampire with a beastly heart. He has not yet agreed on the specific terms of purchasing the overseas distribution rights of this movie. His usual way of doing things, if this film is on the streets in mainland China, then Harvey's quotation will probably be lower. At that time, the film will face, I am afraid that it will be completely global. fail.

For the employer and the producer, this is an unacceptable situation in any case.

So, after a few minutes of silence, the producer finally reached a consensus with the management. Since "Those Years" is the fast train to make money at the domestic box office, it must use the most controversial way to compare "Hero" with "Those" Year" is forcibly tied together!