Chapter 1120 Li Mu's Crushing Offensive

From the start of Li Mu's business to the present, he has met many people who touch porcelain, and there are even bird people like Elon Musk. In order to sell his business at a good price, he traveled thousands of miles across the ocean to touch porcelain. us

But then again, most of the people who touch porcelain still have a bit of a bottom line. They just want to gain popularity from Muye Technology or Taobao. There has never been anyone who wants to gain popularity and attack themselves. Once, the management of "Hero" gave Li Mu a complete insight.

In order to celebrate the "contrarian rise" of the box office and the breakthrough of 10 million yuan at the box office in a single day, "Hero" specially created a big wave of presence in some media. This kind of operation method of buying the box office and hyping it by yourself is actually in the film and television circle. It's very common, in order to fool those people who don't know the truth to go to the cinema to buy tickets to support it. Li Mu himself has no negative feelings about this practice. This is already an unspoken rule of the industry, and he never thought The Disciplinary Committee of the entertainment industry.

But then again, it's fine for you to swipe the box office yourself, but when you smash the box office, you get a group of fake audiences to be interviewed, and you have to move "Those Years" out and step on it twice. This is what Li Mu can't accept.

What annoyed Li Mu the most was that not long after the TV report appeared, a group of navy soldiers appeared on the Internet. While slamming on "Those Years" for its exaggeration and lack of depth, he praised "Hero" as the best work in the history of Chinese-language films. one.

What Li Mu is really upset about is not the belittling of "Those Years" by this group of people, but mainly because he himself can be the ancestor of today's Internet navy, but he didn't expect to be scolded by a group of unhealthy navy. Make people angry.

In Li Mu's view, competition also needs to pay attention to means and lower limits. Since "Those Years" and "Heroes" are almost released on the same schedule, the competition before each other is of course inevitable. Li Mu wants "Those Years" to be one To become popular and to make Makino Imaging become famous, it is necessary for "Those Years" to dominate with absolute advantages.

In this case, both "Heroes" and "Bears" will be opponents in Li Mu's eyes. Naturally, he must suppress the opponent within a reasonable range. However, his suppression is purely based on resources. Trinity's propaganda offensive can virtually compress the development space of "Hero" to the extreme.

This kind of competition method is like a master of Go. Without touching the opponent, as much as possible to block all the development space of the opponent, and let it struggle in a cramped space. Although this kind of competition method is cruel to the opponent, but Fully Competitive Ethics.

However, I never thought that "Heroes" would use a method similar to personal attacks to directly fire on "Those Years", and whether it is a TV interview or an online navy, one of their favorite arguments is: "Those Years" " is a rubbish work without background and connotation, while "Hero" is just the opposite, it is simply a classic epic masterpiece.

Li Mu is particularly disgusted with such a rhetoric. It is very similar to the criticism Guo Degang once encountered. Some cross talk masters criticized his cross talk as being vulgar and without educational significance, but cross talk itself is a kind of art that makes people happy. If you focus on education Meaning and lose its essence, wouldn't that put the cart before the horse? It would be hilarious if cross talk itself was only educational and not funny at all.

So on the other hand, since everyone is a commercial movie that is positioned to compete for the box office, no one should brag about their cultural heritage and artistic attainments. Using these words to compete for the box office is really not disgusting.

Zhao Kang is the head of the largest naval force in the country, and he knows the dynamics of this naval force like the back of his hand. When he first learned that "Hero" was looking for a naval force to smear "Those Years" on the Internet, he immediately got in touch with Li Mu and asked Li Mu angrily: "Mu, how do you want to fight back on this matter? Give me a word, and I'm sure to let the people under my command spray "Hero" as shit on the Internet!"

Li Mu smiled and shook his head: "Don't, I'm not at the stage where anyone who touches porcelain will take care of me. Besides, "Heroes" is clearly not enough exposure.

Holding back our enthusiasm, if we go to the Internet to spray him again, wouldn't we be in his favor? "

Zhao Kang asked anxiously, "Then what should we do? Do you just let them talk nonsense like this?"

Li Mu: "It's actually very simple for this group of people. It's like playing Go. The more they want to fight and break through, I want to stabilize my position and not let them have any opportunity."

After all, Li Mu said again: "Wait for my news, tomorrow I will organize a nationwide event, and after the event goes live, let your subordinates push it on the Internet."

Zhao Kang originally wanted to ask Li Mu what activities he was going to do, so he could give him some advice, but when he thought that Li Mu always had his thoughts in his work, he didn't ask any more questions. Until tomorrow, Li Mu would naturally do what he wanted to do. will know.

After hanging up Zhao Kang's phone, Li Mu immediately contacted Kong Lingyu, and said to him as soon as he came up: "I'm going to hold a big event related to "Those Years" on the Internet, please remember a few things, and immediately arrange the technical team to prepare overnight ."

Kong Lingyu hurriedly said: "B you, let me remember."

Li Mu said with a serious expression: "First, let the technical team develop a secondary page. The page needs to implement two product functions, one is to allow users to upload pictures, and the other is to directly use a computer camera to take pictures and upload them."

"k, custom upload, camera shooting upload, I wrote it down."

Li Mu snorted, and then continued: "In the management background of the website, we will add a manual review column, and collect all the pictures uploaded by netizens here, and let our website editors manually review it."

"k, the background corresponds to display and manual review."

Li Mu added: "In addition, we should design a lottery mechanism. Every day, 100 people will be selected as winners from all the users who have uploaded pictures and passed the review. Users cannot win the lottery repeatedly."

"k, one hundred people are drawn every day, and it cannot be repeated."

At this point, Kong Lingyu couldn't help but ask: "b, what activities are you planning to do?"

Li Mu smiled and said, "What's the hurry, I haven't finished yet, you'll understand when you're done."

Kong Lingyu hurriedly said, "Then you can continue."

Li Mudao: "Let the page design and artists come up with a design plan, the theme is: take you to relive "Those Years", the specific content of the activity is: users in any city, as long as they have watched "Those Years We Chased Together" in the cinema After "The Girl", you can take a photo of the movie ticket stub and upload it to participate in the event."

"Users who are selected will get a five-day tour of Ludao provided by Muye Technology, including on-site visits to the actual shooting site of "Those Years" and tourism to famous scenic spots in Ludao, among which all transportation, accommodation, and catering expenses are all It will be undertaken by Muye Technology.”

When Kong Lingyu heard this, he exclaimed: "b, you draw 100 places every day, is it all free travel?"

Li Mu: "Every day there are tourist places, and the remaining 70 places are souvenir places. The original soundtrack album of the movie "Those Years" has been authorized by the record company to produce. At that time, each person will receive a signed album and poster, and an additional gift for each person. currency."

Kong Lingyu said: "k, I understand!"

Li Mu: "When promoting, be sure to indicate that this online lottery will continue until three days after the movie goes offline."

"OK!"

Li Mu thought about it and felt that the benefit rate of 100 lucky users per day was not enough, so he said: "In this way, if you add another one, 10,000 people will be randomly selected from the users participating in the activity every day, and six worth 60 yuan will be given away. Monthly membership service.”

"k, let's write a script, and the background will directly add half-year members to the account of 10,000 lucky viewers every day. After the list is out, it will take effect immediately."

"Okay." Li Mu nodded with satisfaction, and thought to himself, "Hero" took the initiative to provoke, and he has never been in the habit of coercion, so this time he naturally has to accept the move, but the way to accept the move may not only be able to Let the wishful thinking of "Hero" fail, and it will further drive it to a dead end.

What Li Mu has to do is to further increase the influence of "Those Years" on the whole network and even nationwide, and further weaken the poor popularity of "Heroes". At that time, even if you buy 30 million box office every day, there is no way to cause it. User attention!

Aren't you here to touch the porcelain and slow me down? Very good, then not only will I not stop to see your injury, but I will slam on the accelerator, drive the car very fast, and give you a rolling attack! Not just to let you steal chickens without losing money! The key is to make you cry without tears!

Thinking of this, Li Mu felt that the fighting spirit in his heart was extraordinarily high. He suddenly became interested and said to Kong Lingyu: "Old Kong, add one more! After the movie is offline, we will start from all participating Among the users of the event, three super lucky winners will be selected, and each will be presented with a set of commercial housing in Ludao square meters, and the tax will be borne by us."

Kong Lingyu said with a smile: "b, this is amazing. The house price of Ludao should be around 5,000 yuan, right? Plus the personal income tax, it's worth 700,000 yuan less."

Li Mu: "700,000 is a matter. The main reason is that through this event, the social influence of "Those Years" must be further enhanced to the peak!"

"Understood!" Kong Lingyu was also excited: "Then do you want me to arrange for someone to visit Ludao and purchase a house in advance?"

"No!" Li Mu: "The promotional copy must be posted immediately, and it cannot wait until the house is purchased, so tomorrow's promotional copy will say: Super lucky people will be able to sell all the products in Ludao City. Choose a desired house in the new real estate, as long as the house area is not higher than the average, the unit price is not limited, we will pay the bill after the selection!"

"Huh!" Kong Lingyu exclaimed: "Let the lucky users choose at random within the range of Ludao? This is really arrogant!"

After that, Kong Lingyu took stock and said, "b, I repeat, every day the event draws spectators who will travel to Ludao for free; spectators who get autographed albums, posters and coins; 10,000 spectators who get half-year membership, and then Then, three people will be selected from all the audience, and a set of commercial housing within the scope of Ludao that is no higher than a square meter will be presented, do you see it right?"

"That's right! Let the brothers work hard and work overtime. This event must be launched tomorrow!"