Chapter 1117 Open Access
<"readability-styled"style=":inline;">"Those Years" was a hit at the box office.
After winning 33 million box office in two days over the weekend, on the third day of its release, that is, Monday, the national box office fell as a whole due to working days, but the attendance rate of "Those Years" remained high.
On Monday, "Those Years" won a total of 11 million box office, including more than 2 million box office revenue of 14 animal husbandry international cinemas throughout the day.
"Those Years" was released for three days and received a total of 44 million box office. This data has refreshed many records at the domestic film box office and attracted strong reports from the national media. This is also the first time that the domestic film box office has shown such a strong box office. The vitality of the market represents the further growth of the entire market volume.
When "Those Years" became the focus of media attention, the Muying ticketing system was still using its subversive experience to attract the attention of the entire industry.
Just on Monday, Muying Ticketing was open to purchase all-day movie tickets on Tuesday and Wednesday. The ticket prices for these two days were all set at 24.9 yuan, and they were sold out quickly.
The enthusiasm of Yanjing users for the Muying ticketing system is far beyond Li Mu's imagination. Because there are only more than 80,000 tickets per day, a large number of Yanjing audiences cannot buy movie tickets from the Muying ticketing system, so they posted on Tieba, Call on the Muying ticketing system to cover more theaters.
Even though "Those Years" is very popular right now, it is an inevitable trend for the box office to drop when it comes to working days. Except for the Muye International Cinema, which is fully connected to the Muying system, the attendance rates of all other theaters are greatly reduced. , In addition to "Those Years", the average attendance rate of 40% is guaranteed, and the attendance rate of other films in the same period is even less than 10%.
In stark contrast to this, Makino International Studios has created a 100% attendance rate for five consecutive days.
Three days of release, plus two days of pre-sale, 14 theaters have a 100% attendance rate for five consecutive days. This is a miracle that has never occurred in the history of Huaxia movies, and at least half of this credit comes from the Muying ticketing system. strong support.
On Tuesday, "Those Years" had a nationwide box office of 9.3 million, of which more than 2 million were still from the Muying ticketing system;
On Wednesday, the box office of "Those Years" continued to fall, but 8 million were recorded at the box office;
Just five days after its release, "Those Years" has already fetched 60 million in the domestic box office market, with unprecedented efficiency.
Even more frightening is the Muying ticketing system. By Wednesday, it sold out all the movie tickets for Thursday and Friday in advance again.
Makino International Studios had a 100% attendance rate for 7 consecutive days. This terrifying figure made the bosses of other theaters jealous.
They are also deeply aware of the huge improvement of the Muying ticketing system to the theater box office, and also know that a large number of users are now grabbing tickets in the Muying ticketing system. They will be willing to go to the cinema to watch the movie if they have a seat. If they can't get a ticket from the Muying system, they will not go to the cinema to buy a ticket to watch it at all.
For a time, the owners of a large number of theater chains were looking forward to their theaters being able to access the Muying Ticketing System and this powerful online seat selection and ticketing platform.
Within a few days, Muye Imaging received a large number of access requests from theaters. Seeing that the time was right, Li Mu asked Muye Imaging to officially announce the access standards for theaters:
First, the Muying ticketing system is theoretically open to all domestic cinema chains;
This is also the original intention of Li Mu to do the Muying ticketing system. He wants to include all the theaters and make it a member of the Muying ticketing system;
Second, after the cinema line is connected to the Muying Ticketing System, it must use the merchant terminal system provided by the Muying Ticketing System. This terminal system will support the cinema line's self-built movie hall arrangement information, self-built seat layout, and support the cinema line's direct use. This system sells and issues tickets offline, and also synchronizes the inventory of seats to the online in real time.
Avoid online and offline users from repeatedly purchasing the same seat;
The reason why Li Mu asked cinemas to use the Merchant Terminals of the Muying Ticketing System was to make his merchant terminals an irreplaceable and efficient tool for cinemas. At the same time, the real-time inventory of this system could not be opened to the outside world.
That is to say, if the cinema uses its own system, and other companies have also set up an online ticket system, other online ticket systems cannot read the real-time inventory of the cinema, and the only solution is to re-open it for the cinema. A terminal system, in that case, the cinema has to operate two or more sets of ticketing systems at the same time, and the inventory cannot be synchronized between the systems, so it must be very troublesome to use.
Third, the Muying ticketing system takes 5% of the ticket price as a commission, and will provide free ticket machines to the cinemas and provide free maintenance for life; among them, cinemas with more than five screens are equipped with three ticket machines , Cinemas below five screens are equipped with two ticket machines.
The reason why the ticket machines are provided to the cinemas for free is that Li Mu is worried that there will be competitors in the future, so he provides the ticket machines for free. Then the biggest difficulty in blocking future opponents is the ticket machines worth 10,000 yuan. There are at least thousands of them across the country. If each movie theater is equipped with three or four ticket machines, it will cost tens of millions of dollars.
The hardware investment of tens of millions is definitely a heavy asset project. If the Muying ticketing system does not charge the cinema line for the terminal machine, then the competitors behind will naturally not be able to charge it. In that case, it is only the ticket machine. The cost is enough to deter the opponent.
Li Mu has already built an ecological closed loop and competitor barriers for his Muying ticketing system in advance. After he quickly popularizes this ticketing system in China, at least half of the national box office will be transferred from offline to Muying ticketing system. At that time, this system will be the main god system of the film and television industry.
...
Zhang Quan is the owner of a cinema chain in Yanjing. He has a total of five cinemas, 26 screens and more than 5,000 seats. Like most cinema chains, the problem that has plagued him for a long time is the seat. Low rates and low profit margins.
Although there are five theaters under its control, after deducting rent, equipment depreciation, personnel salaries, and daily management and maintenance costs, these five theaters have very little net profit each year.
Zhang Quan has a relative who runs a hot pot restaurant. When the two of them were drinking and chatting together some time ago, Zhang Quan learned that the net profit of a hot pot restaurant in their family exceeds 50,000 yuan a month. The monthly net profit is less than 30,000 yuan, and the input-output ratio is really bleak and alarming.
Cinemas are not a good deal in this year and month. There are only three peak periods in a year, namely summer vacation, around New Year's Day on the solar calendar, and the Spring Festival. These three festivals have higher attendance rates, and almost every show that is bleak at other times is like a private venue. .
Zhang Quan also thought about some promotional methods at the beginning, trying to increase the attendance rate, such as discounting movie tickets, giving half-price movie tickets by lottery, etc., but the results were minimal, because his promotional methods could only be displayed in a few of his own theaters , but the problem is that the attendance rate is very low, and the theater passenger flow is low.
Just when Zhang Quan thought that Huaxia Box Office and Huaxia Cinemas had nothing to save, with the release of "Those Years", an online ticketing system for tens of millions of netizens was born.
When the Muying ticketing system was first launched, Zhang Quan paid attention to this new set of things that made his eyes shine, and he was also very keen to see the advantages of this online ticketing system, that is, it has broken through the single hospital The restrictions of online stores have pushed every theater chain to the front of the entire network.
After recognizing this reality, Zhang Quan was very much looking forward to being able to connect his cinema chain to the Muying Ticketing System, so he was one of the first cinema chains to apply to Muye Imaging.
After Li Mu announced that the Muying ticketing system was officially opened to cinemas nationwide, Zhang Quan received a clear reply from Muye Imaging, and then the staff of Muye Imaging personally came to the door and signed an access agreement with him.
After the agreement is signed, Makino Imaging will provide 20 ticket machines for his five cinemas in the shortest possible time, as well as merchant terminals and corresponding training work. For people, it takes less than half a day to master it.
The efficiency of Muye Imaging's promotion of Muying's ticketing system is extremely high. On the day when the agreement was signed with Zhang Quan, Muye Imaging's trainers came to his theater to conduct intensive training for the staff of his five theaters.
The operation of the system is very fast. After one morning's training, Zhang Quan's own staff has already entered each of the five theaters in the afternoon, and uploaded the accurate seat map to Muying. in the ticketing system.
Li Mu had previously asked his subordinates to increase the purchase of self-service ticket machines. The production efficiency of the OEM companies is also very high. So far, 300 sets of self-service ticket machines have been produced, and 200 sets have been produced. Packed and sent to the city designated by Makino Image.
Li Mu decided to first use these 300 sets of self-service ticket machines to cover the main theater lines in the three major first-tier cities of Yanjing, Shanghai and Yangcheng, especially Yanjing and Shanghai. In one weekend, nearly 30 theaters in Yanjing were connected to the Muying ticketing system. Muye Technology dispatched dozens of technicians to the scene to guide the installation of the self-service ticket machine and completed the relevant debugging.
After the access of these 30 theaters, all the theaters in Yanjing have basically been connected to the Muying ticketing system. The number of screens exceeds 200 yuan and the number of seats has reached more than 40,000. According to calculations, the total inventory of single-day movie tickets in all Yanjing has reached 300,000.
Yanjing netizens have become the most envied objects of the people in the whole country, because almost all the theaters in Yanjing are in the Muying ticketing system, and Yanjing netizens can buy at home on the same day and within the next day without leaving home. Any one or more seats in any movie, it's not a bit convenient!