Chapter 1102 Let the Backyard Catch Fire

At present, there is no cure for many counterfeit and shoddy problems in the real economy in China, but suddenly there is a firm attitude to crack down on online counterfeiting. This attitude has made it clear that it is helping Li Mu to pave the way and clear some unruly opponents. .

It is precisely because of this that Minister Zhen asked Li Mu to anonymously report violations of competitors. The government has little knowledge of e-commerce, and it is difficult to find the key points of the problem immediately without being familiar with it. It is inevitable that there will be some special operation techniques that they cannot detect. Instead of this, it is better to let Li Mu mention it himself. Li Mu said that if there is a problem, and where there is a problem, the government department can immediately launch a targeted investigation.

Li Mu agreed on the spot, and after hanging up the phone, he immediately communicated with Senior Brother Liu and Master Lei to organize a clear chain of selling fake Taobao products as soon as possible, and to add relevant evidence from previous Taobao employees who pretended to be Taobao fake sellers. In addition, let's try to figure out the outline of Letao's cooperation with counterfeit companies in private, and then hand it over to Minister Zhen together.

Although it seems a bit disgraceful to provide these materials anonymously, Li Mu has no guilt in his heart.

Those who turn a blind eye to counterfeit goods, those who secretly support and induce sellers to sell counterfeit goods, and those companies that participate in the sale of counterfeit goods themselves must pay the price for their inaction. Only in this way, Huaxia's e-commerce Only in this way can the industry develop healthily, and in the future, when foreign media evaluates Huaxia e-commerce companies, they will call it a fake empire.

If any of his colleagues suffered heavy losses due to this policy, they deserved what they deserved. Li Mu did not want to drive his opponents out of the industry, but asked them to get out and clean themselves before entering. to provoke the industry.

Everything seemed to be calm, but in fact, the invisible big net against Letao had been completely thrown away. Li Mu knew very well that the day when the net was put away was the moment when Letao died, and it would also mean that, Boss Ma has completely lost his threat to himself. Li Mu's only fear of him is that he is overtaking on a curve in the gray area. If he blocks his road, he can only compete with him in a fair and open manner. With his current strength , is simply not enough to pose any threat to itself.

However, Boss Ma, who was far away in Hangcheng, didn't realize that a deadly big net had already enveloped him.

On the second day of the launch ceremony of the Taobao Logistics automatic sorting system, Cai Chongxin found Boss Ma and expressed his concerns.

"Mr. Ma, Li Mu talked about purifying the e-commerce market in front of the media yesterday. I think this is a request to the top management. His real purpose must be to let the government come forward to control the issue of e-commerce counterfeiting. That said, the stakes are high.”

Cai Chongxin has always felt that many of Letao's current practices are extremely inappropriate, which will lay a huge hidden danger for Letao's development. If it really breaks out one day, Letao will be doomed.

Boss Ma is particularly dissatisfied with Cai Chongxin's recent attitude. No matter what decision he makes, he has to speak out against it, and his words are sometimes quite violent. Boss Ma can even feel the accusation in his tone. I didn't expect him today. He came to find himself uncomfortable again, like a frightened bird without the slightest heroic temperament, which made him particularly disgusted.

Boss Ma said in a displeased tone: "Chongxin, don't be so sensitive, although Li Mu is very powerful, he is a human, not a god, and many things are not something he can do if he wants to. Just a few words, the government will immediately come forward to control e-commerce? Stop dreaming, this is not the way our government does things at all.”

Seeing that Boss Ma didn't care, Cai Chongxin said impatiently, "Mr. Ma, it's hard for us to figure out the dimensions and methods of the government's consideration of the issue.

"

After speaking, Cai Chongxin said again: "Also, you must know that Li Mu's influence is extraordinary now, and the government will definitely solve his demands, and Le Tao will be the first to bear the brunt!"

Boss Ma waved his hand and said disdainfully: "Chongxin, you lack sufficient understanding of the government. The government will definitely intervene strongly in the field of e-commerce, but it will definitely not be now. Take ten thousand steps back and say that even if It doesn't matter if it is controlled now. We have several firewalls, which can completely avoid the responsibility of our team and the scope of Letao, so what you need to worry about now is not what will happen to us after the government controls it. The risk is how we can accumulate enough users for our platform before the government actually takes action, so that we can transform at any time as long as the government takes action!"

Boss Ma's resolute attitude makes Cai Chongxin feel helpless. In his eyes, Boss Ma is like a gambler who is desperate to lose. He just took a few cards, and he feels that the situation is good, and he is ready to put all his bets. All deposits are here.

His own suggestion was completely ignored, and Cai Chongxin was completely exhausted. He sighed and said to Boss Ma: "Mr. Ma, I think I have less and less fit with the team. The differences with the team are getting bigger and bigger, why don't I quit and rest for a while and adjust well."

When Boss Ma heard this, he was desperate.

Since Cai Chongxin began to question his decision, he often had to invest extra time and energy to try to persuade Cai Chongxin to accept his point of view, or to refute the point of view that Cai Chongxin wanted to impose on himself. The communication with him basically belongs to the internal friction in the team. Based on this situation, Boss Ma wanted to remove Cai Chongxin from the team for a long time, but he could not find a suitable excuse and reason to do it.

Well now, Cai Chongxin actually offered to quit temporarily, which made Boss Ma feel overjoyed, but he still held on symbolically and said: "Chongxin, you have joined the team for a long time, I really don't like it. I hope to see that you are always doubting and questioning the team, so you can't change your mind and go all out with everyone?"

Cai Chongxin laughed at himself and said, "Mr. Ma, you know how I do things, and I'm more sensible. I'm afraid that it will be difficult to do what you want for a while, and to be honest, this time is really tiring, and I hope to be able to do it. Take a break for a while and adjust yourself well, if I adjust, then I can come back as soon as possible to fight side by side with everyone."

Cai Chongxin knew that Boss Ma didn't really want to keep him, so he simply said a few polite words. When Boss Ma heard what he said, he pretended to be reluctant and hesitated for a moment, and sighed helplessly: "Since you have decided, Then do what you want, take a good rest for a while, and adjust yourself!"

...

Minister Zhen's call made Li Mu see Letao's death in advance, so he calmed down and waited patiently for that day to come.

On the second day of the launching ceremony, Li Mu briefly accepted a brief interview with Chen Wan in front of the high-speed automatic sorting system of Taobao Logistics.

The entire interview lasted only 20 minutes, and Li Mu simply answered some of the questions raised by Chen Wan, but even so, it was enough for Chen Wan to communicate with Taili. After all, this was the first interview Li Mu accepted after returning to China.

After sending Chen Wan away, Li Mu simply settled in Brother Liu's simple office. He no longer thought about how to deal with Letao, because he knew in his heart that Letao had entered the countdown stage of the life cycle. Now, he wanted to talk to Liu The brothers discussed how to use the existing advantages to completely win the express delivery market in Guangdong and Hong Kong.

Brother Liu did not understand the express delivery needs between Guangdong and Hong Kong before. He was thinking about how to distribute a large number of products from Guangdong Province to all parts of the country quickly and efficiently, but Li Mu thought that the express delivery between Guangdong and Hong Kong was the basis for the prosperity of the wind. Now Wang Wei should have occupied most of the share of Guangdong-Hong Kong express, and based on this, it has spread to the entire Guangdong Province.

Li Mu is not afraid of his spread in Guangdong Province, because he has deployed two logistics bases in Guangdong Province, an automatic sorting system, as well as more than 20 heavy trucks and more than 50 medium-sized Iveco vans. This kind of hardware strength is king. Wei can't keep up with the horses now.

In addition, Li Mu also discussed with Brother Liu to put 500 of the first batch of 2,000 three-wheeled motorcycles into Guangdong Province to increase the ability of front-end pickup and end-to-end delivery. The installed Taobao logistics tricycles run on the streets of various cities in Guangdong Province, which can also give huge competitive pressure to competitors in the same industry.

However, intensifying efforts in Guangdong Province is only to suppress the development momentum of Shunfeng and other logistics express companies in Guangdong Province. If we want to further suppress Shunfeng, we must make a fuss on the current foundation of Shunfeng and penetrate the channel of Guangdong-Hong Kong express delivery. , allowing Taobao Express to seize the share of Guangdong-Hong Kong Express in Shunfeng's hands.

To achieve this goal, we must first have the qualifications to operate in both places, and secondly, we must form a complete team in Hong Kong. Thirdly, we must establish a business network in Hong Kong and have a fleet of two places, which can quickly shuttle between Hong Kong and the mainland.

Brother Liu doesn't quite understand why Li Mu pays attention to Guangdong-Hong Kong Express. After all, Hong Kong is only a relatively small market, and Taobao Logistics' positioning has been quite clear from the very beginning, that is, covering the whole country.

However, Li Mu attaches great importance to the express delivery in Guangdong and Hong Kong. His reason is that although the distance between Guangdong and Hong Kong is very close, the express delivery is relatively cumbersome due to the relationship between the ports. After all, one is from Hong Kong and the other is from the mainland. But it is not easy to cross this short space, so Guangdong-Hong Kong Express has a very special place, that is, high profits!

Now, it is more expensive to send express from Shenzhen to Hong Kong than to send to any province in China, and from Hong Kong to Shenzhen, the price is even higher than from Shenzhen to Hong Kong, because from Hong Kong to Shenzhen Express delivery in Hong Kong must be settled in Hong Kong dollars. The value of Hong Kong dollars is higher than that of RMB, and the overall consumption level of Hong Kong is also higher than that of the mainland.

To be a Guangdong-Hong Kong express, the distance is short, the cost is low, the price is high, and the profit margin is large. The biggest requirement is the relationship and resources between the two places. As long as there are enough relationships and resources, Guangdong-Hong Kong express can even achieve same-day delivery. After all, the distance It's really close, even closer than going from Shenzhen to Yangcheng.

Relying on the market share of Guangdong-Hong Kong Express, Shunfeng is equivalent to guarding a gold mine at the back. Only with such a gold mine continuously generating income can it support Shunfeng's subsequent national expansion.

What Li Mu wanted was to grab the gold mine in Shunfeng and set it on fire in the backyard.

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