Chapter 1100 Survive in the Cracks

Li Mu sent Wei Lan to a community called Vanke Yujing in Shenzhen, stopped the car at the gate of the community, saw Wei Lan get off the car and walked into the community, then drove away and rushed to his residence.

The name of the community of Vanke Yujing was also found by her by texting a friend in the Shanghai Stock Exchange during dinner and asking her for help.

Wei Lan immediately told Li Mu the address of the community, which was a reluctance to temporarily make up the lie.

After getting out of Li Mu's car, Wei Lan, who was in a low mood, wandered around the Vanke Imperial View for 20 minutes before turning out from the other gate of the community. As soon as he went out, he stopped a taxi and asked the driver to take him to Shenzhen. A star hotel.

After dragging her exhausted body to the hotel room, the first thing Wei Lan did was slump on the sofa outside and turned on the TV.

It's already more than 6 o'clock in the afternoon after the tossing. The reports on Li Mu and the launch ceremony of Taobao Logistics have entered the second peak after experiencing the first peak at noon.

The major TV stations basically have their own news programs before broadcasting the news, so almost every channel can see reports about Li Mu and Taobao Logistics. Wei Lan subconsciously turned on Hunan Satellite TV, although she knew that Hunan Satellite TV was coming. It must have been Chen Wan who interviewed Li Mu, but she still wanted to confirm.

After waiting for a few minutes, news about Taobao Logistics appeared on the TV screen. First, the host of the studio briefly introduced the automatic sorting system imported from Germany by Taobao Logistics, and then switched to the live video.

The screen switched to the scene, first excerpted some of the key points of Li Mu's speech at today's launching ceremony, and then the screen switched again, and switched to Chen Wan at the scene.

Chen Wan is now the head of Hunan Satellite TV. She is a variety show host. She should not be a guest reporter on the spot, but because she was reporting on Li Mu, the audience did not feel that it was abrupt for Hunan Satellite TV to send Chen Wan over. .

However, Wei Lan was more certain of her speculation in her heart, and Chen Wan really came to the Shenzhen market, so it seems that her speculation will definitely not be wrong...

Wei Lan was extremely depressed. She turned off the TV and lay on the sofa, thinking about every bit of herself and Li Mu from the first meeting to the present.

He bought his own villa, sent himself to the airport, helped himself solve the huge dilemma faced by the family business, invited himself to join Wanying, and especially rescued himself from the mad Song Zhilei. These pictures have been in the past for a long time. She almost never left her mind, and the longer these images flashed, the stronger the emotion she had for Li Mu in her heart.

Wei Lan is not in the mood to continue to pay attention to the reports about Li Mu on TV, but hundreds of millions of people in China are paying attention to this public appearance of Li Mu.

Although major TV stations have different editing of the live video, fortunately, most of the media broadcast the private goods that Li Mu added at the launching ceremony.

The so-called private goods are Li Mu's views on "purifying the domestic e-commerce environment". The media believes that this is a practical manifestation of Li Mu's strong sense of social responsibility and industry responsibility, but Li Mu's real idea is to pass the media to senior leaders. an appeal.

Today's Li Mu is different from the Li Mu before he went to the United States.

Before going to the United States, Li Mu's influence was basically all within the territory of China. Although there were some unintentional gains overseas, he himself did not receive any real attention in Western society, but after he went to the United States, Li Mu's influence Through the Western media, Li Mu's influence in the world has increased by leaps and bounds. The American media said that he is a world-class youth leader. This is true. Almost the whole world Young people of all ages regard Li Mu as an idol in their hearts.

So this time, Li Mu's launching ceremony of an automatic sorting system in Shenzhen has attracted almost all domestic media, as well as overseas media stationed in China.

It is precisely because of Li Mu's worldwide recognition that all his public remarks now have a global influence that cannot be ignored.

Li Mu disappeared for so many days, and it was the first time that he returned to the media and the public. This incident itself has attracted much attention. Therefore, the private goods that Li Mu carried in his speech today were quickly generated by the senior leaders. huge influence.

Originally, the senior leaders did not plan to immediately legislate on the sale of counterfeit goods in e-commerce. This is because of many historical problems. Although the senior leaders have received Li Mu's request for this aspect before, they believe that e-commerce is an important part of e-commerce. It is a supplement and extension of the real economy, so it is bound to respect the current status of the domestic real economy.

The current real economy in China is on the rise. At this time, from a large-scale perspective, the executives hope that the economic development can "run quickly" and not be affected by some small problems and small flaws. The speed of the entire economic development, so the rapid development first, then Gradual improvement has become the main tone of economic development at this stage.

The offline industry chain of counterfeit products is huge, involving at least tens of thousands of workshop-type enterprises and the employment of millions of people, and even running through the retail industry all over the country. Therefore, in this case, it is very possible to comprehensively crack down on counterfeit products. In addition, the senior leaders have always believed that e-commerce is a supplementary form of the real economy, so they have not given Li Mu a clear answer.

However, today's Li Mu's weight and importance in the eyes of the high-level are not the same, so when the high-level knew that Li Mu mentioned this matter vaguely again in this public appearance, he immediately gave a very clear statement. Instructions - formulate e-commerce management regulations as soon as possible, and then conduct a round of cleaning for the e-commerce industry. Since Li Mu values ​​this market so much, the government will come forward to thoroughly clean up this industry!

...

Boss Ma has been very relaxed recently.

Since his plan to survive in the cracks was successful, he immediately got rid of the huge pressure Li Mu brought him.

In shopping malls, if you want to deal a fatal blow to the other party, you must hit the core market of the other party. Now, counterfeit goods are the core market of Letao, especially the counterfeit brand clothing, which accounts for more than 60% of the total order volume in Letao .

And this gray market is an area that Taobao does not touch at all, so in this case, Letao transform into a category that Taobao does not touch, Taobao and Li Mu have nothing to do with it.

Boss Ma knows very well that if he hides in the restricted area that Li Mu cannot reach, he will have a good chance of vulgar development. Therefore, his biggest idea now is to make Le Tao bigger and stronger as soon as possible. Once Le Tao has a solid foundation and sufficient resources The ability to resist the wind, when the time comes to jump out of the penalty area, it will not be so easy for Li Mu to deal with himself.

In order to achieve this goal, Boss Ma recently deliberately sent a team to go to the southeast coastal area to communicate privately with local counterfeiting companies. Boss Ma wants to scale up the online counterfeiting business, and conduct unified procurement of the source of goods. Cheaper prices send the goods to the hands of Letao big sellers.

What Boss Ma considers is that at this stage, even if the big sellers of Letao pull out individually, they still do not have enough right to speak in front of the manufacturers. In this way, there will be two problems, one is that they cannot keep costs down, and the other is Can't get exclusive sources.

Therefore, Boss Ma hopes that Letao will come forward in private, directly cooperate with these factories in the form of bulk purchases, and directly set up several offices in the southeast. Resold to Letao big sellers.

This kind of gameplay is very interesting. It is equivalent to Boss Ma's contribution, contribution, and a certain cost to help the big sellers minimize the purchase cost as much as possible. In this way, the big sellers get the goods from Taobao, not only the price is higher than that of their own. The goods are cheap, and the logistics cost is completely saved. You don’t even need to travel to the south in person, you can get the goods while sitting at home.

Because a considerable number of sellers are store owners of brick-and-mortar stores, they usually make a trip to Hangzhou, Yangcheng or Putian every once in a while to purchase the goods in person, then send the goods home through logistics, and then set off on their own. In a hurry, the labor cost is high, and the financial cost is not low.

Well now, they cooperate with Letao, Letao can solve all these things for them.

However, Boss Ma has done so much for them, and he has also put forward his own requirements, which is to ask all sellers to lower their prices as much as possible and make small profits but quick turnover.

What he pursues is the order volume, turnover and the number of users on the platform. In this way, cooperating with sellers can ensure that the counterfeit clothing on Letao is cheaper than buying anywhere, and even ordinary consumers personally You can't get such a low retail price in Hangzhou and Putian.

In addition, Boss Ma is still operating a new way of playing. Letao is not only negotiating a lower negotiated price with the factory this time, but also negotiating with the factory about the exclusive styles of Letao in the future.

There may be hundreds of branded apparel products that a manufacturer imitates every year. In the past, these products were produced and flowed directly to the wholesale markets of clothing, shoes and hats across the country, but now, the factory will deduct 20% of the styles for Letao every year. This 20% The styles are only for Letao, not sold through other channels. Boss Ma hopes to use this to increase the user stickiness of Letao. Exclusive products are always easier to attract users.

Boss Ma originally only acquiesced and secretly supported the sale of fake goods in Letao. Now, for the rapid development of Letao, he has taken the initiative to participate in the chain of selling counterfeit goods. Originally, some core team members including Cai Chongxin also expressed There is strong opposition, thinking that once Letao actually participates in the counterfeiting chain, there will be policy and legal risks in the future, but Boss Ma doesn't care.

He doesn't think that the country will tighten the policy on counterfeiting in the next few years. Instead, he feels that now is the best time for him to overtake in the corner.

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