Chapter 1075 The Strategic Significance of the Online Ticket Platform

As a practitioner in the film and television industry for many years, Spielberg paid special attention to the online ticket system that Li Mu said.

To his question, Li Mu gave an answer: "This system has been fully developed at present. I acquired a batch of theater chains in Huaxia Yanjing, and now it has been completely transformed and connected to this online ticket system. It will be officially put into use in a month, and if there is no problem with the system as a whole, then we will find a way to extend it to more theaters, and finally hope to include all theaters."

Tom Hanks praised: "In this case, I believe that it is also a great benefit to the theater itself, which can not only increase their attendance, but also reduce their personnel and management costs."

Leonardo listened earnestly for a long time, smacking his lips and said: "Tom is right, for the theater chain, the benefits of connecting to this system are still obvious, allowing them to break through the limitations of space at once, Not just selling tickets at a few ticket windows in their theaters anymore, but the whole internet, which is a really cool idea!"

Li Mu smiled slightly and said: "Our product concept is to maximize the convenience of users' payment and experience, and to completely simplify the process of purchasing tickets and watching movies for users to a minimum. Once the user's behavioral cost is reduced, it will naturally increase the use of users. Frequency, if at this stage an ordinary citizen living in Los Angeles goes to the cinema twice a month, then my goal is to hope that they can go to the cinema three or four times a month through a perfect and convenient online ticket system, so that If so, the changes and impact on the entire market will be enormous.”

In the past life, the box office of Huaxia movies rose rapidly. In Li Mu's view, on the one hand, thanks to the growth of per capita gdp, people have a higher level of demand for entertainment and the corresponding spending power; on the other hand, it is also related to the Huaxia Internet industry. promotion is inextricably linked.

Huaxia Internet industry has numerous online ticket products for movies, performances and other fields, and most of the experience is very good. By 2015 and 2016, at least 75% of the box office of Huaxia movies came from online ticketing platforms and online group buying platforms. , the sales of offline theaters can only account for over 20% of the total box office. It can be seen that online ticket purchases have significantly promoted the entire film and television industry.

Although Huaxia's online ticketing system started relatively early, there were no giants and big capitals in the early days, so no industry leaders were formed at the beginning, but a bunch of entrepreneurial enterprises were working in this field, and the ticket collection terminals of various companies were not compatible with each other. Putting is a problem. It is difficult to unify the entire industry in the kind of battle between you and me. It was not until the giants appeared, that is, Tengxun and Aliba, that they used WeChat, Taobao and Alipay to become the field of online ticketing. of the two platforms.

Li Mu now holds an excellent card in his hand. He is now the founder of the online ticket system. Not only has the product software and hardware accumulation been completed, but even the patent barriers have been established. In addition, he is now the only one in the Chinese Internet industry. The giant of the company, with the strength and resources of the giant to promote the online ticket system, can definitely form a high degree of unity directly at the beginning.

Li Mu's goal is to let all theaters choose their own ticket sales and management system in the early stage. This system itself can greatly improve their daily work efficiency and management efficiency, and reduce labor and material costs. Once they adopt this system, Their ticket sales are then transmitted in real time to their online ticketing system.

In addition to the unified ticketing system, he also has to put his own ticketing terminal in all cinemas, and this terminal will be reserved for other online ticketing systems in the future. If other competitors appear in the future, Li Mu can Use the existing data system and offline ticket collection terminals to include it into your own system to survive.

The significance of laying a solid foundation in an industry in advance is very important. If Li Mu is one step ahead of all competitors, and lays out the battle situation in advance in the whole country, even the United States and North America, not only can he lock all the theater systems, but also seize all the sinking. When it comes to the terminal resources of the theater, at that time, anyone who wants to come in and compete with them must measure it clearly in advance.

If the opponent is an entrepreneurial team, then he can't afford the cost of coverage alone. If he chooses to start in a certain region, he will take out a few million from the profits of the entire national market at will, in the opponent's In the starting area, it directly suppresses the terminal ticket price at a loss, and it can easily kill the other party in the cradle;

In this case, if you want to compete with yourself, only big companies or big capital can realize it. However, even big capital doesn’t have to worry about it. The larger the capital investment, the more cautious you will be. The opponents are here, and it is difficult for big capital to find a suitable entry point to fight for money? That's really great, because I have already become a scale, and I have already made profits, and the other party has to fight for capital with me from the beginning. Once the prelude to burning money is started, it can't be stopped if you want to stop.

In the domestic cinema market, Li Mu is not worried at all. With yy's powerful promotion ability, all the cinemas will not reject their cooperation with them. You must know that yy is not only the push, but the refined push! Not only can different pushes be released according to gender and age group, but also regional pushes can be made according to the registered and logged-in IPs, which is too applicable to theaters.

As long as Yanjing’s cinema chain cooperates with itself, and directly sends relevant news of Yanjing’s local film news to all young people aged 18-38 and middle-aged people who log in to Yanjing IP, it will definitely bring about a very direct transformation, and even can To only push Haidian cinemas to Haidian users, and further improve the precision and conversion rate of the push, this resource alone is enough for the cinema chain to ask for itself.

However, on the US side, Li Mu is not sure enough. Although yy is booming now, his focus in the next stage is to build a data processing center to ensure the stable development of yy, Paradise Town and the future Plants vs. Zombies in the United States. He has no energy at all. Infiltrating the field of theater chains, and the current level of development of theater chains in the United States is far from the domestic level, not to mention the complexity. If Li Mu wants to promote the online ticket system in the United States, he must cooperate with local leaders, otherwise the efficiency must be very low.

And in Li Mu's eyes, the best partner is Spielberg!

Spielberg's influence in Hollywood goes without saying. Although there are many first-tier directors, there are not many first-tier directors who can make commercial films to his level. The more commercial the director, the stronger the market recognition. , so Spielberg is a potential partner in Li Mu's eyes.

Moreover, Spielberg is a person with a very strong economic mind. He has his own film and television company, his own film and television production team, and huge industry resources and contacts. If he can help himself promote the development of the online ticket system in the United States, There must be very good results.

At this time, Spielberg was also very interested in Li Mu's online ticketing system, and after thinking about it carefully, he asked him: "If you want other theaters to join the online ticketing system, the most important thing is to let them all use yours instead. 's ticket management system?"

Li Mu nodded and said, "Under normal circumstances, cinemas must use our system to ensure real-time information exchange, but what is heart-warming is that our system itself is a very efficient ticketing management system. There’s a huge benefit to the theaters, and most importantly, it’s completely free, and we have a dedicated maintenance team, so it’s a 100 percent good thing for them in and of itself.”

After speaking, Li Mu added: "It doesn't matter if the cinema has its own system, our technology reserves a data interface when building a complete set of solutions, we only need the other party to do a good job in the system with our online ticket system. interface, and the ticket information can be transmitted in real time.”

Spielberg nodded and asked again: "Then how is your online ticket system going to split the account with the theater chain? This should be the most concerned issue for the theater chain."

Li Mu said with a smile, "We will set a very low share for cinemas that join the online ticket system, only taking a maximum of 5% of the turnover, and the billing period will not exceed one month."

For a ten-dollar movie ticket, 5% of the turnover can only earn a gross profit of 50 cents. The gross profit of 50 cents also bears the development, operation and maintenance costs of the online ticket system itself. After all, Li Mu may not be able to earn it. get money.

However, what Li Mu considers is not to earn the commission when he distributes tickets. What he really wants to do is to win over users. If more than 50% of moviegoers will buy tickets through his own online ticketing platform in the future, then he is equivalent to holding back. Live the lifeblood of the entire film industry!

At that time, the theater chain will have to surrender to their own feet. If they want to temporarily increase the proportion of accounts, they can only agree, otherwise once they leave their platform, it is equivalent to leaving at least half of the audience.

But Li Mu didn't want to make money by such inferior means, but hoped that he could take this opportunity to develop his own film and television and distribution company. At that time, his company's films could be used to ask the theater to arrange more films, and at the same time he It will also give more promotion resources to its own films on its own platform, and make various efforts to increase the box office;

In this way, not only can the advance be attacked, but also the retreat can be defended.

Once the cinema line deliberately arranges more films for the works of other film and television companies, or deliberately arranges less films for the works of its own company because of its cooperative relationship with other companies, you can directly hide the other party's works on the online ticket platform and let the other party Even if there are a large number of films, the attendance rate cannot be guaranteed, and in the end, you have to compromise with yourself!

In the last life, almost all large ticketing platforms were transformed into film and television companies in the end. The fundamental reason is here! (.)