Chapter 1074 A Subversive New Model
As the founder of YY, Li Mu knows better than anyone how important YY push is to him.
Since most of YY users are deep users, no matter what information is pushed, the conversion rate is much higher than that of general Internet advertisements.
The click conversion rate of news pushed by other websites and products may be less than 5%, but within the YY system, the click conversion rate of push news has always been above 30%, and the click conversion rate of individual high-quality content is even higher.
This also means that YY is already an excellent incubator for Li Mu to incubate everything. If there are new products in his system in the future, using YY to do a push can directly put the information in front of more than 30% of users.
YY's current total users have exceeded 180 million, and it is launching a fierce attack towards the 200 million mark. With the current development speed, in the next half month or so, there is absolutely no pressure for users to exceed 200 million users.
The base of 200 million users is of great significance to Li Mu. Maybe a new game can be downloaded millions or even tens of millions of times with YY. The foundation of the product is solid, and it directly enters the stage of vigorous development.
Just like Tengxun in the previous life, with the two super products of QQ and WeChat, they can be used as a powerful distribution platform. The two platforms work together to bring unmatched to all Tengxun's products. flow.
It is precisely because of this that Li Mu has extremely strict requirements on the content of YY's push messages. All push content must be strictly screened, only push the content that users are interested in, and never accept any paid promotion, no matter how much money is given. Don't do it.
In Li Mu's view, most of the paid promotion content is spam to users, so as long as any platform starts to do paid promotion, this kind of behavior is a kind of harm to the user itself, and the vast majority of users reject advertising , it will affect the user's attention to the push message at light level, and affect the user's user experience of the entire product at worst.
For any product, once there are too many advertisements, it will definitely cause great harm to users. The decline of Weibo itself has a lot to do with its uncontrolled advertisements. The experience of full-screen advertisements after opening has a great impact on users. damage.
Although paid promotion is a very considerable source of income, for Li Mu, he would rather sacrifice this part of the profit in exchange for the purity of the entire YY product structure and the affinity of the product for users.
Under this general tone, YY promotion resources have become the most coveted but simply unavailable super-quality promotion resources in the entire Internet, and even in the entire business system. As a first-line director, Spielberg knows all about promotion. He has long realized the strong strength of YY in promotion,
But even if Li Mu agreed to attend his charity dinner, he did not expect that he would have the opportunity to obtain YY's promotion resources.
The excited Spielberg thanked Li Mu repeatedly, and Leonardo was also very excited, and said to Li Mu very seriously: "Mr. Li, you are so generous! This is of great significance to our upcoming movie!"
Li Mu smiled slightly and said to the two: "Director Spielberg's strength is unquestionable, I have always liked Mr. Leonardo's acting skills, not to mention that this movie has Tom Hanks like this. Oscar winner, I believe that the quality of this film must be very high, since it is a high-quality work, naturally more people should know about it.”
Just as he was talking, Tom Hanks walked in with his assistant, and he waved to Spielberg and shouted, "Hi, Steven!"
As soon as Tom Hanks arrived, including the Spielberg couple, as well as Leonardo, all looked at him. For Spielberg, Tom Hanks was an old friend and a friend. Partner, and for Leonardo, Tom Hanks is an absolute predecessor.
In Hollywood, Tom Hanks is recognized as a pyramid of acting skills. Even in Hollywood, where there are so many movie stars, there are few master actors like Tom Hanks, who is smaller than Spielberg. Ten years old, but the two are indeed very good friends and partners, not to mention Leonardo's young actors, who all grew up watching Tom Hanks' plays.
Tom Hanks walked quickly to the crowd, and before he could stand firm, Spielberg introduced him: "Tom, this is the famous Li Mu."
Tom Hanks hurriedly stretched out his hand to Li Mu and said with a smile, "Hello Mr. Li, I've seen your speech at Harvard, it's amazing!"
Li Mu shook hands with Tom Hanks, and he respected this old actor in his heart, but he didn't expect that the first time a few Hollywood celebrities met, they were talking about their speeches at Harvard. The main impression on Western society was that speech.
At this time, Spielberg said to Tom Hanks: "Tom, Mr. Li just said that when our "Cat and Mouse Game" is released, he will give us a free promotion on YY!"
Tom Hanks is also a YY user, and he also listens to the people around him talking about YY. He naturally knows what the promotion of YY means, and he said to Li Mu in surprise: "Thank you Mr. Li for your recognition of us, I believe This film will not disappoint you and the audience!"
Spielberg also nodded and said: "This movie has the efforts of two excellent actors, Tom and Leonardo. It will definitely be recognized by the audience. It will also be loved by YY users."
After speaking, Spielberg said to Li Mu again: "Mr. Li, thank you again for your generosity. If there is an opportunity in the future, I very much hope to have an in-depth cooperation with you in the film industry!"
For a young man like Li Mu who is worth tens of billions of dollars, his own influence and product influence are outstanding, Spielberg not only did not dare to despise him, but because he was too young, he respected him even more.
Middle-aged and elderly people like him have come to understand that the most respectable and most promising young people today are those young people who have succeeded prematurely. Judging from Li Mu's achievements and age, in his eyes, the weight is even Can surpass Bill Gates.
In fact, Li Mu is not a boy with loose money. The reason why he gave Spielberg face, came all the way to attend his charity dinner, and also took the initiative to promise him such a powerful promotion resource, the purpose is to hope that through Spielberg, Open the entrance to Hollywood, as well as the entrance to the North American film market.
So, Li Mu said to Spielberg: "Munie Technology now has a solution for online movie ticket purchase, through this solution, users can purchase a certain theater, a certain movie, a certain show on the computer. Tickets, and supports online seat selection. After the user completes the online payment, the entire ticket purchase process can be realized by directly picking up the ticket at the ticket purchase theater. improvement.”
Sure enough, when Li Mu said this, several people present looked surprised. Spielberg seemed to be very interested in this, and subconsciously asked: "Mr. Li, the solution you mentioned sounds amazing, but I am very interested in it. Curious, how does this system solve the problem of online seat selection and self-service ticket collection?"
Li Mu said with a smile: "The reason why we call it a solution is precisely because we already have mature solutions for each link. The biggest problem with online seat selection is nothing more than the real-time update problem. If a user selects a seat online, he To make sure that this seat is not sold by the theater again, so we also developed a system for the theater, they can use our system for daily ticket sales, and this system will be much better than the system they used before.
At the same time, in this system, the seat distribution map of the theater and the ticket sales of the theater itself will be connected with our online ticket system. If we sell a seat, the seat will be locked in this system. Repeated sales of theaters are prohibited, and if the seats are sold by theaters, users will not be able to purchase the same seats in the online ticket system. "
Since these people are practitioners in the film and television industry, they listened very carefully, but because they didn't know enough about the Internet themselves, nor did they know much about the product logic, they suddenly couldn't understand it.
Li Mu further explained: "This system is equivalent to using the same channel to sell the same batch of products. Since the two channels are connected, either channel is exclusive. Once one party sells it, the other party has no right. resell."
Several people nodded with all their thoughts. Spielberg was the first to react. He was very interested and asked: "How do consumers get tickets to watch movies after they choose seats and buy them online?"
Li Mu said with a smile: "This is even simpler. For each order, we will generate a unique digital code for the user. At the same time, we have also developed a terminal device, which will be placed in the cinema, and when the user arrives After the movie theater, he can easily enter his order code on the machine just like operating an ATM, and the terminal device can directly print the movie ticket, and the user can directly hold the printed movie ticket to watch the movie.”
Spielberg's eyes shone with a different kind of light when he heard this.
Li Mu continued at this time: "Actually, today's Internet users, especially Internet users in developed western countries, have a certain spending power, and a ten-dollar movie ticket is actually nothing to them. So I didn't choose to go into the cinema to watch the movie, I personally feel that there are two reasons:
First, the information acquisition channels are blocked;
It is possible that a large number of users have not taken the initiative to pay attention to the release of the film from the beginning to the end, so many times they do not know which stage of the film is currently being shown, but this is easy for YY to solve, we only need to Regularly send relevant tweets to users to let them know that there is now a movie called "Cat and Mouse", which stars Tom Hanks and Leonardo DiCaprio, and then Show them a certain content outline, some posters and stills, so that they can clearly receive the news that "The Cat and Mouse Game" is being shown;
Second, the viewing experience is complicated;
It's not easy to watch a movie. First, you have to find a nearby movie theater, then choose a suitable movie, and then choose the appropriate number of shows and seats. This process is extremely cumbersome, and many links will make users give up watching movies. For this reason, I have to go to the cinema and stare at the information display screen of the cinema for a long time. I finally choose a suitable show, and I have to queue up to buy tickets. Maybe when it is my turn, all the tickets for the show have been sold. empty, or there is no good location at all;
Now, we have brought a subversive experience to the user. The user can see the screening arrangement of a theater directly on the Internet. He can choose the one he is interested in, and then go in and buy the seats he is satisfied with. After that, he just needs to arrive at the movie theater ten minutes before the movie starts, and then he can get the ticket and enter the movie;”
When Li Mu said this, several people present were surprised when they heard it. At this time, Li Mu said again: "Our online ticket system can not only solve these two problems, but more importantly, we can put these two problems in the We can solve it together. For example, we directly use YY to push "Cat and Mouse Game", and then those YY users who are interested in "Cat and Mouse Game" can directly select the theater, show and seat number through YY, and then he can use PayPal to directly Pay, so that all the preparations before watching the movie are completed, and the only thing left is to go to the cinema to watch the movie.”
"After the two processes are connected, the willingness of users to pay and the conversion rate of actual payment will be very high, and a considerable number of users who were not able to watch this movie will be changed by this whole online ticket system. , the movie box office will be able to get a bigger boost.”
Spielberg has understood all the key points that Li Mu said, and said excitedly: "This online ticket system is a disruptive new model! If it can be put into use, it will be a huge boost to the film industry. !"
Several other people also nodded their heads, allowing those who could not otherwise go to the cinema to spend money to watch movies in the cinema, which is indeed of great significance to the entire film industry. Take the United States as an example, most citizens cannot afford it. Movie tickets, but there is no such demand at all, or the demand is very weak, and a little troublesome process may make them give up.
The online ticketing system mentioned by Li Mu not only solves the problem of information distribution, but also streamlines the viewing process to the extreme. This is indeed of great significance to the film industry!
Spielberg couldn't help but ask: "Mr. Li, I really want to know, when are you going to launch this system??"