Chapter 1046 Major Update v Three. Zero

The Microsoft MSN team never dreamed that under such circumstances, Muye Technology not only did not strike while the iron was hot and hurriedly directed the traffic of "Paradise Town" to YY, but frantically made a major update to YY!

YY officially announced 24 hours in advance that it will release the YY2002-v3.0 version in the early morning of the next day. Before that, YY’s version number was YY2002-v2.3. This time, it jumped directly from v2.3 to v3.0, while It's not v2.4, people in the industry can tell at a glance that this is a direct upgrade to the new version, not a general small-scale update.

There is basically a common way of naming software versions in the industry. If there is beat in the version number, it means that this version of the software is a public beta version, not an official version;

If there is a letter v in the version number, it is an abbreviation for the word (version), which represents the version number of the software in the company's order.

After the letter v, there are generally two numbers and a punctuation mark. If it is 2.0, this proves that this software is the original version of the second version. If the next new version is only a small-scale update and change on the original version, the overall framework If there is not much change, then it is marked with 2.1, which proves that this is the first revision of the second edition, and 2.2 means that this is the second revision of the second edition.

The previous YY2002 was updated to v2.3. This is because after the last major update, the technical department has made three revisions and fine-tuning of the product, some to improve the experience, and some to fix the bug, but there is no major change.

Once the product has undergone major changes, the version number will directly move forward by a number, which means that the software needs to be upgraded across generations and directly enter a new era.

Therefore, after v2.3, there is no longer v2.4, and it is directly marked with v3.0.

It is precisely because of the industry's default rules that when a well-known Internet company upgrades its products across generations, industry peers will pay special attention to it, the most obvious being Apple's IOS.

Every cross-generation IOS upgrade is the object of attention of the entire network, and even Apple will not release it rashly, but will be grandly launched at Apple's developer conference.

The upgrade from IOS9 to IOS10 is a major event for the entire industry, but if IOS10.1 is upgraded to IOS10.2, it will naturally not have such a major impact on the industry.

Therefore, when Muye Technology announced that it will launch YY2002-v3.0, the eyes of the entire Internet industry were attracted by Muye Technology.

Not only Microsoft, but in the eyes of the entire industry, Makino Technology is a little crazy.

Such frequent major product upgrades have violated industry taboos in many ways.

The first point is that before the advent of the mobile Internet era, all Internet companies focusing on product development followed a principle: the larger the product and the more users of the product, the lower the frequency of major updates.

The so-called product size refers to the engineering volume of the product and the overall cost of development. A plug-in with a size of less than 1MB is naturally a small product, while an operating system is naturally a large-scale product.

For small products, continuous improvement and updating are the magic weapon for them to win, but for large products, it is not bad to grind a sword for a few years. Just like Microsoft's u operating system, it will only be updated and upgraded every few years.

The rest of the time is spent doing everything possible to maintain the stability and security of the existing product.

The same is true for products with many users. If there are too many users, the whole body will be affected. Major updates must be cautious. First, allow enough time for users to familiarize themselves with the previous generation of products, and secondly, ensure that users can quickly get started with new products. A generation of products, otherwise a hasty update may lead to the loss of millions or even tens of millions of users, or a plunge in user friendliness of tens of millions.

Second, for practitioners at this stage, they believe that major updates often mean new breakthroughs in product functions, and product functions themselves are a huge basis for the success of a product, except for small and medium-sized companies that are madly catching up , Large companies with sufficient status and weight in the industry must ensure technical reserves. As long as they are not directly threatened when they are in the leading position, they should do technological innovation and technological accumulation at this time. Stopping and stepping on the accelerator will not necessarily widen the gap in the Internet industry, but will be narrowed by other companies because of too much exposure.

However, for Li Mu, these two points are all bullshit.

The reason why I was able to dominate the Internet market in 2002 was precisely because I used the Internet thinking of 2016.

The product update speed must be fast enough, even if you are in an absolute leading position, no matter whether your opponent is catching up, how you catch up, what you need to do is to use continuous updates to continuously increase the user stickiness. When the user stickiness increases to a certain level , no matter how strong the opponent is, there is nothing to fear.

Zhang Xiaolong's WeChat, the 1.0 test version was released in January 2011, and on October 1 of the same year, WeChat released the 3.0 version, each of which represents a major breakthrough.

The beta version of WeChat 1.0 can only send text messages and picture messages;

Four months later, WeChat 2.0, which supports "voice messages", was released;

More than two months later, WeChat 2.5, which supports "viewing people nearby", was launched;

After nearly two months, WeChat 3.0, which supports "Shake", came out;

For ten months, WeChat, which is backed by Tengxun and has huge traffic and resources, not only did not enjoy easy success, but instead released big moves like crazy. The fundamental purpose is to quickly cultivate user stickiness, so that every A WeChat user becomes a diehard.

And now, Li Mu's goal is the same.

...

YY's new update notice did not cause much disturbance in China.

Because in the domestic market, both peers and users have already regarded YY as the most powerful product in China, and it is also the only product above the altar. How to update the god-level products is the highest for practitioners and users. No matter how the gods play, they are the supreme gods. Apart from admiration, they still admire them, so everyone is quietly looking forward to the one-man show of the supreme god.

However, in overseas markets, practitioners in the western Internet industry, as well as elite groups, have attracted much attention to this update of YY.

The Internet industry in western developed countries does not feel that YY is on the altar, and at most recognizes YY as a first-line Internet company. However, once the first-line companies start to show signs of becoming a god, it seems to be said in the fairy tales. The prosperous era of robbery, the whole industry will pay close attention.

Microsoft pays attention to YY because they have just made a plan to update MSN as soon as possible, but the software has not yet been packaged, and Li Mu's YY is about to launch a new version with a major update, which makes the MSN team desperate to the end.

Originally, YY had already posed a great threat to them, and could launch a devastating blow to MSN at any time. However, just before the opponent's army assembled, when they thought that the opponent would immediately launch a fierce attack, the opponent did not as expected. Move forward, but continue to gather more troops. This battle makes people even more desperate in despair.

In addition to Microsoft, other companies are also closely watching YY's every move. Everyone can see that "Paradise Town" has done a good job of accumulating energy for YY, and YY is now excelling at a critical moment. , to carry out a major update, which means that YY has now entered the final stage before the gorgeous turnaround.

If this turn is done perfectly, then YY may become the largest online product in the Internet market in the United States and even in the world. Therefore, whether YY becomes a god or not depends on the next action.

Western Internet-related media have been speculating recently about what kind of new experience Makino Technology will bring to everyone on the new version of YY.

Li Mu's die-hard fan and editor-in-chief of "-Valley-Magazine" expressed strong expectations for the YY 3.0 version on his blog. He said: "Every major update of YY has made me refresh the expectations of Muye Technology. The craftsman spirit of product creation, this time, Muye Technology did not quickly divert from "Paradise Town" to YY as the entire Silicon Valley conjectured. The understanding of the Internet has surpassed the entire Silicon Valley, because only the smartest people and the stupidest people will make decisions that the entire Silicon Valley can't understand, and Li Mu obviously cannot be the latter!"

The admiration of YY, Muye Technology, and even Li Mu has made many American netizens quite dissatisfied, and they have left messages under the blog to launch personal attacks on him.

Someone said: "Did Li Mu just make an instant messaging software? You touted him to the sky. Why have I never seen you tout Bill Gates so much?"

Not to be outdone: "Bill Gates is great, but I don't think he really understands products. An excellent product manager should not only design the product enough to touch your heart, but also design the product into your heart. Go, even beyond all your fantasies about the product itself, about this, only YY in the world can give me this feeling, Bill Gates, and even no one in Microsoft can give me this feeling! Not even half of it Look at MSN, it's a whole galaxy away from YY!"

Someone said: "No matter how powerful YY is, it is just an Internet product developed by Huaxia Company. It does not have the DNA of the American market, and it must not last long in the minds of the majority of the United States."

Reply to him: "Don't forget, ICQ is not an American product, but an Israeli product!"

Others said: "YY is nothing but an auxiliary tool no matter how powerful it is. What's so great? It will never reach the height of MSN!"

To this netizen, he only replied: "Frog at the bottom of the well! But soon you will jump out of the bottom of the well. Even if you don't jump yourself, Muye Technology will push you out from the bottom of the well with turbulent groundwater!"