Chapter 1011 Taobao Alliance 2.0

Li Mu's words were astonishing and understated, directly denying the traffic monetization model of all individual webmasters before joining the Taobao Alliance, but for the more than 1,000 webmasters at the scene, Li Mu's words did not exaggerate in any way.

Before joining the Taobao Alliance, everyone's traffic was like unrefined crude oil. If you sell it directly, the profit margin is small, and most of the profits are controlled by the downstream refined industry.

However, Taobao Alliance has given everyone an opportunity to refine revenue. Through Taobao Alliance's calculation of effective clicks, effective registrations and effective conversions, the income of almost all Taobao Alliance member websites has increased by one level.

Under the market economy, for the resource suppliers of the industry, whoever pays the highest price is the boss. It is precisely because of the more advanced income calculation method of the Taobao Alliance that nearly 1,000 people from all over the country have gathered here to participate. Taobao webmaster meeting.

Li Mu said on the stage: "The core purpose of the Taobao Alliance is to firmly bind everyone on the road of development. In the future, we will do our best to provide you with a flow monetization channel with the highest yield ratio, and at the same time, we will continue to Our rules and algorithms are optimized to maximize the interests of everyone sitting here!"

Nearly 1,000 individual webmasters in the audience applauded together. Li Mu's reputation for doing things is beyond doubt, so they also believe that Li Mu will definitely do what he says and bring them more profit margins.

At this time, Li Mu smiled slightly, and the ppt at the back was switched to a mind map. Then Li Mu introduced to the personal webmaster in the audience according to the map he had made: "After this conference, the Taobao Alliance algorithm version 2.0 will be released. It will be officially released soon, and this algorithm has several major improvements and improvements compared to version 1.0. The first thing I want to introduce to you is the improvement of verticalization and refinement."

With that said, Li Mu pointed to the far left of the mind map, where there was only one column with the word "user" written, and said: "Everyone knows that users are the core of the Internet, and everyone's income comes from the realization of traffic, while Traffic comes from the accumulation of thousands of users, but each user is an independent individual. Since they are independent, it means that they have different identities, different ages, different personalities, different preferences and different Income level, if we put all kinds of users into one platform, and then collectively call them 'traffic', I think it is very imprecise."

Every individual webmaster is nodding their heads frequently to show their approval. The development of the Internet has not yet entered the stage of refinement. Everyone is racking their brains on how to dig deeper into user value, but this in itself is nothing. The new direction that the experience of predecessors can learn from is even more confusing to these individual webmasters who work behind closed doors.

Everyone listening to Li Mu's words seems to have made a breakthrough in the direction of refined development. If this is the case, then once Li Mu puts the refined algorithm into the Taobao Alliance, for everyone sitting here, It's just like the back to the big tree to enjoy the shade,

Just follow the Taobao Alliance and enjoy its achievements.

So everyone began to look forward to Li Mu's next article, no one was distracted or distracted, and everyone was thirsty for knowledge.

Immediately, Li Mu began to introduce and explain: "In the new Taobao alliance algorithm, we will open a new data called 'refinement weight' to everyone. The so-called 'refinement weight' is the conversion of Taobao alliance for your website. , perform refined analysis, and calculate the weight of each item of data.”

"Taobao itself will classify commodities in various categories. In the major categories, there are clothing, shoes and hats, daily chemical products, daily necessities, food grains and oils, electronic products, household appliances, books, audio and video, etc. Under these major categories, there are also There are many refined sub-categories. For example, in clothing, shoes and hats, there are men's clothing, women's clothing, children's clothing, middle-aged and elderly clothing, sports outdoor, men's and women's shoes, etc. Our refined weights are based on the conversion efficiency of these types. Calculation."

"For example, personal webmaster a's website is a website dedicated to introducing tourism, travel and outdoor adventures, and there is a dedicated website for outdoor travel enthusiasts to communicate with, then, if he joins the Taobao Alliance, there is no doubt that , For his website, the conversion rate of the big category of clothing, shoes and hats must be the highest, and for the many sub-types in the big category of clothing, shoes and hats, the small category of sports and outdoor is the most similar to it. close."

"Because Taobao Alliance's advertisements cover all types of products, we can calculate the conversion of sports outdoor among the recommended products after he joined Taobao Alliance through the actual conversion of advertisements within a period of time when webmaster a joined Taobao Alliance. The ratio is the highest. In this case, in the Taobao alliance algorithm of version 2.0, we will subdivide the website of webmaster a and increase its weight in the category of sports and outdoor. On the website, the probability of appearing advertisements for sports outdoor products will increase a lot. If the probability of sports outdoor products appearing in the past was one in 20, then after adjusting the weight, it may increase to one-half, or even two-thirds. "

Nearly 1,000 individual webmasters heard this, and their faces were full of surprises. They could hear Li Mu's previous metaphor to understand how much change it had brought to them.

Before that, although the Taobao Alliance had brought them more traffic and revenue generation space, they could not interfere with what kind of advertisements the Taobao Alliance put on their websites, and the previous Taobao Alliance did not target them. The different characteristics of different websites are further subdivided. Now it is different. Taobao Alliance has quickly established a foothold and absorbed a large number of alliance websites. The beach landing has been completed, and the rest is to slowly consolidate the foundation.

Just when everyone was excited, the ppt picture turned into a picture of people of various races and personalities, yellow, white or black, brown skin and mixed race, in their body outlines, They all contain different colors, different personalities, and interesting characteristics, and each figure is connected to three letters with a line, and these three letters are: dna.

Li Mu's voice also increased a bit, pointed to the ppt picture behind him, and said with a bit of excitement: "I believe that your website, like everyone on this website, has its own uniqueness. Therefore, from Taobao Since the era of Alliance 2.0, no matter what kind of website your website is, we will take the initiative to study the unique genes of each of your websites, study you, and then provide you with customized Taobao Alliance advertising services based on your website, so that your advertising Conversion efficiency becomes higher!"

As soon as the voice fell, the audience suddenly burst into applause.

For these individual webmasters, when they join the Taobao Alliance, they are most concerned about income. The "refinement of weights" that Li Mu just said is a good strategy to greatly increase the conversion rate of advertisements. Electronic websites sell mobile phones, and fashion websites sell clothes, so that all of a sudden, it can bring a huge improvement to everyone's advertising conversion.

After a long period of applause, Li Mu originally wanted to wait for everyone to calm down before continuing to talk about the following content, but the reaction from the audience was extremely intense. Not to persuade everyone on the stage: "Don't get excited, what I just said is just one of the changes in the Taobao Alliance 2.0 algorithm, and there are more changes in other aspects. Please calm down and listen to me."

When the audience heard that Li Mu had other changes to announce, they immediately quieted down and waited for Li Mu's next statement.

Li Mu cleared his throat and continued: "As the saying goes, we need to adapt measures to local conditions and people's conditions, and now our Taobao Alliance also needs to adapt to website conditions. In addition to the segmentation weights that we actively calculate, in our Taobao Alliance 2.0 version of the algorithm, there are also A very useful new function has been developed in the background for everyone.”

Thousands of people looked at Li Mu without blinking. The "new backstage function" made them unconsciously look forward to it. Everyone is a personal webmaster, and they all know the website program and the backstage. As Li Mu said, Taobao Alliance gives franchise websites New functions have been developed in the background, which means that Taobao Alliance has given more new rights and interests to the affiliated websites. This is the second major concern of everyone besides money.

Li Mu said: "The 'subdivision weight' I mentioned just now is calculated by Taobao Alliance based on the actual conversion data of your respective websites. In order to avoid omissions and biases in our algorithm, we have developed a name for you. It is the setting option of 'weight attribute of this site'. In this setting option, we have listed more than 80 subdivision types in total, including relatively general first-level classification, and relatively detailed and very detailed second-level, Three-level classification, you can choose a classification for your website in the background that you think is closest to the user attributes of the website, and you can give this classification a weight from 10% to 50%. In the future, what kind of website is suitable for you? You also have at most half the right to decide.”

Everyone immediately understood the intention of Li Mu's words. Algorithms were used to analyze and adjust the weights for each website, just like the autopilot system on an airplane. Although this system is very powerful, only one automated system is definitely not perfect.

In this case, the best solution is two sets of solutions, one for automatic adjustment, and one for human intervention, giving all individual webmasters a certain degree of control, so that they can artificially control the genetic tendencies of their websites , which gives members of the Taobao Alliance a very large autonomy.

At this moment, the individual webmasters in the audience are all excited and radiant. The huge improvement made by Taobao Alliance Algorithm 2.0 compared with 1.0 is far beyond their imagination, and it also makes them truly aware of Taobao Alliance's Philosophy: try our best to cooperate and win together. r