Chapter 1017 Inducing American College Students to Spend Money
Li Mu, who is far away in China, immediately received the data sent by the Muye Technology team to the United States. After the "Trojan Horse" program was fully launched, in just one week, "Paradise Town" was among the 17 million college students in the United States. An almost perverted result.
9.7 million registered users, 6.5 million daily active users, 3.8 million paying users, each data component is worth a thousand dollars!
In addition, the total game flow of these 3.8 million paying users recharged through PayPal has reached a huge amount of 58 million US dollars. The powerful diffusion speed and profitability of "Paradise Town" have attracted the attention of the entire American Internet industry.
Silicon Valley was shocked by the action of Muye Technology in the United States, and authoritative media reported the action of Muye Technology at a large scale. Some media said in the headlines: Muye Technology from China used its "Paradise Town" to once again It has taught a lesson for American Internet companies. Whether it is products, operations, or promotion, Huaxia people have shown unparalleled wisdom, which has given the entire Silicon Valley a blow. While the entire Silicon Valley is still waiting for Muye Technology to fall from the sky, Muye Technology is already in the America is blooming!
As early as when Li Mu held a farewell ceremony in Huaxia, the media and Internet companies in Silicon Valley were already paying attention to the every move of Muye Technology. The companies, capital and media in Silicon Valley were basically ready, waiting for the company of Muye Technology to directly. Airborne in Silicon Valley and became another large Internet company in Silicon Valley, but what they did not expect was that Makino Technology skipped Silicon Valley as soon as it came up, and launched an all-out attack on major universities in the United States.
In addition to being surprised, the most admired by Silicon Valley is the product development, operation and promotion of Muye Technology. For the entire Silicon Valley, Muye Technology’s actions during this period are like watching an exhibition competition of Huaxia Internet companies in the American market. One side of the exhibition competition is Makino Technology, and the other side is the first representative in the entire American market-college students.
No one expected that Muye Technology would bring a game to the American market this time, and what was even more unexpected was that Muye Technology would use such a wonderful method to quickly promote its products among college students.
The reason why he used this style of play is largely because YY unexpectedly became popular among elite groups in the United States, which made Li Mu realize the importance of "breaking down" user groups one by one in marketing promotion. The huge market is not enough. It may be possible to win all battles in one go, and we must play steadily. Like playing a league, we will defeat the major groups in the American market one by one. Now it seems that Makino Technology has just won the first half of the first regular season.
Seeing Makino's routine, the American media have spoken out one after another, believing that Makino's visit to the United States this time is a menacing move. Although this is the first time that Huaxia Internet Co. Technology has been despised. On the contrary, American Internet companies must regard Makino Technology as the strongest overseas company in the American Internet industry, and must always take precautions.
However, it is only the Internet industry in the United States that is nervous and wary of Makino Technology. For American college students who are immersed in "Paradise Town", they have now completely opened their arms to Makino Technology. Addicted to the mentality, then he must build his own online network in "Paradise Town". When the online network is almost accumulated, Li Mu can give away some props, or give some preferential policies on the game, and these users can be Convert into YY users.
Li Mu is very clear, whether it is "Paradise Town" or "Plants vs. Zombies", although such games will become popular, they are destined to decline sooner or later. Only products like YY are eternal. Once users are on YY Develop inertia, and it will not be easily lost in ten or eight years.
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Behind the high turnover of American college students who have contributed to "Paradise Town", it also needs the support of Muye Technology's high investment, not to mention the operation and maintenance costs of such a large team in the United States, just in this short one week, Muye Technology The promotion fees paid to the key figures of major universities are as high as nearly ten million US dollars, and this does not include the promotion expenses on the major campuses and the advertising expenses around the universities.
If all the costs are included, the promotion cost of "Paradise Town" in the United States is indeed a bit staggering, but fortunately, even if the investment is high, "Paradise Town" can still ensure profitability.
Many campus goddesses like Fiona got real money from Muye Technology, which further pushed them to work hard to promote the game.
The ability of American college students to pay is truly amazing. The overall willingness to pay and the depth of payment far exceed that of domestic teenagers. Li Mushi felt overwhelmed by this. But judging by their current payments on Paradise Town, they still have a lot of dollars in their wallets waiting to be plundered further.
In order to better allow American college students to spend money on "Paradise Town", Li Mu specially convened a meeting with members of the game development team and operation team to discuss how to further improve the game flow created by "Paradise Town" among American college students.
As far as the current data is concerned, the current payment ratio of "Paradise Town" is 39%, the average ARPU value of paying users for seven days is 15.26 US dollars, and the daily average ARPU value is 2.18 US dollars.
The proportion of paying users of "Paradise Town" accounts for one-third. In Li Mu's view, this proportion is already very high. Basically, there is not much room for improvement. However, the average daily ARPU value of 2.18 yuan still has a great increase. space.
In other words, it is relatively difficult to get more people to spend, but it is relatively easier to get people who already spend to spend more.
To this end, Li Mu thought of two core points for promoting American college students to spend money: vanity and money worship.
At the meeting, Li Mu made several suggestions, namely:
First, open the global TOP100 ranking of "Paradise Town". This global ranking needs to exclude the Huaxia market, because Huaxia users started too early. If they are also included in "Paradise Town", it will have a great impact on the fairness of the game.
Second, in addition to the global TOP100 ranking. At the same time, each user must be given a global ranking. Even if the ranking is beyond several million or even 10 million, a specific ranking must be given. This not only gives users a growth ladder, but also gives users a reference standard for comparison among friends. , I am the 1.2 millionth in the world, and you are the 1.3 millionth in the world. Although we are both inferior, I can still find a sense of existence in front of you and laugh at you confidently;
Third, open the friend leaderboard. Taking the user's friend list as a reference, rank all game friends, giving users a more direct comparison opportunity, and further enhancing the user's vanity in the game;
Fourth, open the friend contribution list. In addition to all kinds of help in the game, friends will also open to give each other paid items. Whether it is help or gift, the contribution value will be calculated according to a fixed algorithm. The friend contribution list only reflects the top ten friends in the contribution value. And each user can see the contribution value of other friends to himself and to other friends. For example, A can see the contribution value of B to himself, and B can also see the contribution value of A to himself. At the same time, A Both B and B can see the top ten contribution points of each other's friends.
The real killer of Makino Technology is in the Friends Contribution List.
Due to the current promotion model based on "campus celebrities", these campus celebrities themselves have a large number of followers. These people follow them into the game, and they will inevitably add them as friends, and they are eager to be in the game. Instead of having more interaction, once this friend contribution list is opened, it is simply a hand-to-hand battle between followers. If you want the other party to notice you, how can you also enter the top ten of her friend contribution list?
For those who are concerned about the campus celebrities, most of them also believe in money worship and attach great importance to money. In this case, the friend contribution list just gives her an excellent reference to identify the financial resources and sincerity of followers. , If a boy can pay thousands or even tens of thousands of dollars in order to please her in the game, it not only represents the importance he attaches to himself, but also represents the solidity of his wallet.
After Li Mu came up with this complete set of plans, most of the employees of Muye Technology agreed with them. Everyone believed that this strategy could stimulate users' enthusiasm for payment to the greatest extent, but some people objected.
Those who objected basically have one concern: if "Paradise Town" opens so many lists, the motive for profit-making will not be too obvious, which will lead to resistance from non-paying users.
Li Mu was not worried about this at all, he smiled and comforted everyone: "Our game itself is not a violent online game that wins by force, but a relaxed and pleasant management game.
The difference between the former level and props will lead to very direct and violent results, that is, low-level or low-investment users will be brutally killed by high-level or high-investment users, but this will not happen in "Paradise Town". Happening.
No matter how much money your friend spends, he can only be ahead of you in level, it will not cause direct oppression and harm to you, and it will not have a direct impact on your game experience. If you don't want to pay, You can enjoy the fun of this game at your own pace. "
Speaking of which, Li Mu added: "We will not directly encourage users to spend money to play games, but we can guide them indirectly. What we do is to open these lists without mentioning spending money. When the list goes live, , and leave the question of whether to spend money to the users to make their own decisions!”