Chapter 1019 Li Mu's Internet Celebrity Economy

In Li Mu's view, props sharing is inevitable, and he will never take the props income given by users as his own, because if the platform wants to develop, it must distribute profits to the traffic entrances in the platform.

To be Taobao Alliance, he wants to distribute profits to the affiliated websites of Taobao Alliance; to create "Paradise Town", he also wants to distribute profits to the campus celebrities.

Every campus celebrity is the traffic entrance of "Paradise Town", which not only brings users, but also motivates users to recharge and consume. Therefore, all of them are Li Mu's gods of wealth, and Li Mu naturally wants to completely bind them to "Paradise Town". Town" platform, allowing them to continue to exert their appeal here.

Fiona is just one of the countless people who have benefited from Paradise Town.

Such a huge income made Fiona's whole person's investment in "Paradise Town" almost reached 100%. She even took a leave of absence and stayed in her dormitory to communicate with a few friends who were crazy to give her gifts. They are happy and let them give themselves more gifts and props.

Fiona even thought that if she could maintain an income of thousands of dollars a day in "Paradise Town", then in January next year, she would buy a small sports car of tens of thousands of dollars as a gift for herself.

Fiona, like most blond girls in American colleges, is obsessed with cars and can't help herself. Her "gossip boyfriend" has an old Mustang sports car, which is a little old, but still makes people feel good to sit in it. surging.

However, when she thought of the rumored boyfriend from an extraordinary family, Fiona felt a little irritable in her heart.

That guy's family is indeed very good, but he seems to be a little detached from himself, and he has been in love with him for a long time, but he is always reluctant to establish a relationship with himself, and he is not even willing to spend money on himself.

Some time ago on his birthday, he gave himself three roses, and after eating an ordinary steak with him, he would take himself to the drive-in theater. He even asked for a car shock in the car. Fiona sternly refused, not expecting that the guy hadn't contacted her for days in a row.

The family background was too ordinary, which gave Fiona an unusual sensitivity. She knew that the other party looked down on her, and even thought she could easily get rid of her. Although she never said these things, she still felt a little bit of anger in her heart. , she also hopes to find a better boyfriend, a boyfriend who has a better background and is better for herself, but now it seems that it is not important to find a boyfriend. If it continues to develop at this speed, it will How long will I be able to impress these self-righteous men.

With this idea in mind, on the one hand, Fiona continued to add new friends frantically, and on the other hand, she responded more enthusiastically to those friends who were spending money on her in the game, hoping to stimulate them to give her more props.

Make yourself more money.

...

Li Mu also didn't expect that he would be the first in the United States to open a new era of Internet development in advance -- the era of Internet celebrities.

The fundamental reason why many Internet celebrities in later generations can easily get an annual salary of tens of millions from the live broadcast platform is the pulling effect of these special groups on fans.

The reason why the Internet celebrity economy can form an industry and a model is actually only one reason in the final analysis: the fan economy.

The fan economy itself is a very large industrial model. It is not a product of the Internet era, but has been developed in depth in the Internet era. Before the Internet, every famous writer, musician, singer, and movie star relied on everything. It's the fan economy.

Albums and physical books need to be purchased by fans, concerts and concerts need to be bought by fans, and movies and TV rely on fans to contribute to the box office and ratings. Except for those who just need to eat and drink, they don’t need the support of the fan economy. Almost all other industries have fan economy. Shadow, it's just that "Internet celebrities" have made the fan economy to the extreme.

The standard industrial model of later generations of Internet celebrities is: doing live broadcasts, opening online stores, participating in events, engaging in self-media, and receiving advertisements.

An awesome Internet celebrity, the annual salary of doing live broadcasts for one year exceeds 10 million yuan, not including props; opening an online store to buy anything, just relying on those fans, can earn 10 million yuan a year; because of the fan group, various activities are also Will come to the door with cash; We media also has a very strong liquidity because of its fan base, and it is not a problem of hundreds of millions a year.

These incomes are all based on "fans" without exception. To put it bluntly, after a person has gathered a certain number of fans, he can find ways to make money from fans.

Today, let the fans come to the live broadcast platform to contribute their personal power, and then follow the self-media account to fill up the number of fans. Tomorrow, I will guide fans to brush props and give rewards on the live broadcast platform. The day after tomorrow, I will recommend clothes, peripherals, cosmetics and even electronics to fans. Products and other commodities, and then further extract profits from fans, and finally sell fans to other individuals, companies or platforms through advertising.

On the Internet in later generations, there are often news of fans giving huge rewards to Internet celebrities. Even the national husband also conducts live broadcasts. As soon as he enters the female anchor's room, he will receive hundreds of thousands of gifts. Even primary and secondary school students often use their parents' mobile phones. , The incident of rewarding all of the parents' savings to the internet celebrity happened.

For others, such fans may seem a bit difficult to understand, but in fact, the relationship between fans and Internet celebrities can be described as Zhou Yu hitting Huang Gai, one is willing to fight and the other is willing to suffer, and fans are willing to pay for their favorite Internet celebrities, In order to make money, Internet celebrities also use various services to meet the various needs of fans for themselves. The relationship between supply and demand is clear and the market space is huge. This itself is a very smooth industrial model.

Although Li Mu has not yet been able to become a network-wide influencer, he has the ability to support a wave of "local influencers" like Fiona on American college campuses.

The influence of local influencers is not enough, but the influence is stronger. After all, they basically affect the fans who are closer in real life. The school flower in front of you is naturally more powerful than online influencers. And attractive, so a girl like Fiona has a lot less fans than real Internet celebrities, but the quality of fans is much stronger than that of Internet celebrities.

What's more, there are many local Internet celebrities like Fiona that "Paradise Town" cooperates with, and they spread all over the United States, so the overall influence is very strong.

On the first day that the ranking system and the item gift system were launched, the recharge flow of the entire "Paradise Town" reached 78 million US dollars. What is even more incredible is that the 78 million US dollars came from 4 million paying users, that is to say, the 400 10,000 paying users, the average person recharges nearly 20 dollars a day, of which the highest recharge amount is 83,200 US dollars.

For American college students, 20 dollars is nothing at all. If they don't get scholarships, the annual tuition fee for public universities will exceed 10,000 dollars. If they go to private universities, it will cost at least tens of thousands of dollars. 20 dollars is in their minds. , only a small amount of money.

For some super rich second generation on American college campuses, spending tens of thousands of dollars on a game is simply irrelevant. Instead of feeling distressed, they are excited about such a good opportunity to show off their wealth.

For such users, becoming the top 1 among friends is only the initial stage. They also have to become the top 1 in the contribution list of specific friends, and even leave their names in the top 100 in the world. Anyway, this goal only needs to spend money. It can be achieved, and for them, spending money is the easiest way.

The recharge of US$78 million suddenly exploded the Internet companies in the entire United States. Even Internet companies with valuations of tens of billions of dollars did not expect to make money so easily.

The Internet companies in the United States are going to be jealous. No one thought that after Makino Technology came to the United States, it would turn into a super vacuum cleaner and attract money crazy in major universities. Almost every employee of Internet companies in the United States is asking themselves: "Why didn't we realize that the consumption level of college students in the United States was so high before Muye Technology came!"

Some media even attacked American college students who spend their money, saying: "The self-control of American college students in front of "Paradise Town" shames the United States!"

However, there are also media that agree with Muye Technology. They feel: "Although Muye Technology is not the largest Internet company in the world, it is the Internet company that understands users best in the world, and every detail of them has been carefully considered based on human nature. , fully cater to users, please users and make users feel a special sense of dependence on them.

The media have mixed reviews for "Paradise Town", and Mark Zuckerberg also loves and hates "Paradise Town". When Mark Zuckerberg realized that it was difficult for him to make a Fiona pays more attention to herself. He is quite disappointed with the money-worshiping atmosphere constructed by "Paradise Town", but he also knows in his heart that money-worshiping is because of users, not Makino Technology.

In addition, Mark Zuckerberg also found that after these few days of contact, he really liked the game "Paradise Town", and there are various settings in the game that cooperate with each other and interlock with each other. , so that Mark Zuckerberg is constantly attracted and even addicted. At the same time, he also worships Muye Technology more and more, and worships the legendary young CEO of Muye Technology, Li Mu.

After inquiring and researching a lot of information about Li Mu, Mark Zuckerberg suddenly felt that he could not spend his days at Harvard as before. The domineering president of Billion, I have to follow him as an example and start my own business plan as soon as possible!