Chapter 1035 Slap the Whole Silicon Valley
Silicon Valley.
The single-family villa office building of Makino Technology.
Li Mu created a front-line headquarters in the conference room.
The key persons in charge of the operation of the entire competition are all working in the conference room, the domestic technical team maintains real-time video connections, and the server team constantly monitors the pressure on the server. This situation is comparable to Taobao Brand Day and the 929 promotion.
The data is climbing faster than expected.
The number of applicants has grown rapidly, one million, one and a half million, two million, two and a half million, three million...
The speed of the climb was so fast that Li Mu was stunned.
Milln--beauty has really become an irresistible super temptation for American female college students.
This is very similar to Supergirl, but very different.
The cost of participating in the Super Girl competition is very high. Although most girls will have the idea of participating, considering that they have certain requirements for singing, and they need to go to the designated competition area to register and participate in the audition, and there are no staged rewards in the process of promotion, If you don’t get to the second half of the game, you will basically lose all your achievements, and the long-term competition process requires a lot of time, energy and financial resources, and the overall cost is staggeringly high.
However, the cost of participating in the "Paradise Town Cup - the highest school spending list in the United States" is just typing on the keyboard in front of the computer and filling in a registration form. The process is simple and outrageous, and the cost is negligibly low. More importantly, , the stage rewards are rich, you don't have to go to the second half, as long as you successfully go to the next step, you will have rich cash rewards and potential income blessings.
In the face of this huge temptation and huge convenience, American female college students almost went crazy and filled out the registration materials as soon as possible.
There are nearly 15 million college students in the United States, and the male to female ratio has changed from 2.16:1 after the end of World War II to 1:1.22 now. That is to say, the number of female students in American universities is now higher than that of male students. The number is even larger. Among the more than 15 million people, women account for 55%, reaching almost 8.5 million.
Following this trend, Li Mu thinks he will receive at least 5 million applications from American college students.
And among the five million college students, if each person spreads to four non-college students on average, it will increase the potential users of "Paradise Town" in the non-college student group by 20 million.
You know, before the game was announced, although "Paradise Town" was very popular on college campuses, it had not found a suitable opportunity to break through the barriers of the campus. In the United States, except for college students, "Paradise Town" users are very few.
But now everything is changing rapidly.
On the same day, 3 million registered users also added 8 million new registered users to "Paradise Town". So the number of new users per capita brought by "Paradise Town" is 2.66, which seems to be far from Li Mu's goal of bringing in 4 new users per capita, but this is only one day!
The competition has not officially started yet. If you wait for the competition to kick off, and the competition is in full swing, this value will definitely increase significantly. According to this trend, millions of people will directly participate in the competition, which can mobilize at least thousands of people. Thousands of people participate indirectly, which can attract hundreds of millions of people's attention.
Based on this data only,
This time, the "Paradise Town Cup - The Highest Ranking of School Flowers in the United States" can definitely reach the heaven-defying influence.
On the first day of the launch, it got a big start. Everyone in the "Frontline Command" was very excited. Li Mu decided to continue to increase the stake on the spot, and pursued a budget of 15 million US dollars for the second and third competitions. In the third stage, large-scale TV and offline media advertising will be carried out.
The first stage of the competition is a seven-day selection of colleges and universities. After the first place in each college is selected, everyone's votes will be cleared, and each player's "resident voucher" rules will also be cleared. After the official award ceremony of "Paradise Town", there will be a three-day break, and then the competition will enter the second stage;
After the start of the second phase of the same seven-day period, the number of votes for the champions of each college will be recalculated to determine the first place in each state and district, and then continue to enter the awarding link, and enter the third phase after a three-day break.
The third stage is the most eye-catching milln--beauty link. By that time, fifty-one candidates should have become popular in the United States, so the social attention will be very high, and "Paradise Town" will be released at that time. Through short video display, the fifty-one candidates will continue to increase their attractiveness to fans. This process will take up to ten days until the milln--beauty, the million-dollar beauty, is selected.
At the beginning of the second stage, the competition broke through the scope of the major universities themselves. The more than 3,000 people selected should also be beautiful girls with different styles. Therefore, large-scale promotion at this stage can attract the attention of the audience. Li Deyi focuses on a few people. For example, in a certain city, it promotes the candidates in the city, so that American audiences everywhere can form a home field awareness, and each has its own home school flower.
In the third stage, when all the attention in the United States is focused on 51 people, the promotion efforts will continue to increase. Li Mu's plan is to let the relevant information of this game continue to be exposed at any cost, not only Television media, traditional print media, and even iconic locations like the big screen in Times Square.
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At the same time, Silicon Valley, which has been aware of it, also got the news of the "Heaven Town Cup - the highest school flower list in the United States", and the "milln--beauty million dollar beauty" event news, a powerful data analysis company will soon "Heaven" The data of "Small Town" was released, and this time, the whole Silicon Valley was in an uproar!
No one would have thought that Li Mu, who had been silent for a few days, was actually planning such a big move!
Since the development of Silicon Valley, there have been a lot of technology leaders, product leaders and business model innovation leaders, but there is not a single operation leader like Li Mu who can make money out of operations.
If you hadn't seen with your own eyes the "Paradise Town Cup - the highest school spending list in the United States" and the strong social influence of "milln--beauty million-dollar beauty", if you just heard that Li Mu was going to spend tens of millions of dollars in American universities In a contest for the selection of school beauties, the entire Silicon Valley will give him two words with disdain: stupid.
However, Li Mu really thoroughly understands the operation, and the analysis of the market and users is also detailed to a level that is unmatched by his peers. This makes the Silicon Valley people who have been waiting to see Li Mu's jokes feel like they have been slapped on their faces. Slap, hot.
At this moment, the most tragic thing is the magazine that made a special report on Li Mu and made a lot of irony. This magazine called "Network Technology" has a circulation of more than 700,000 copies in North America. In 2002, the United States was not a great magazine. The paper media in the United States was highly developed in this era. There were more than 10,000 kinds of magazines in the United States, of which there were more than 60 kinds of magazines with a circulation of over one million. The circulation volume is only barely ranked ninth in the year.
The actual circulation of more than 700,000 copies of "Network Technology" means that they now have more than 700,000 printed and bound magazines waiting to be sent to all parts of the country. However, because Li Mu played such a hand at once, seven More than 100,000 copies of magazines will be overturned and reprinted.
Magazines are a mode of carrying paid content. The core of their income is content, and they are also faced with deep user groups. Therefore, magazines must ensure that their content can be recognized by their own user groups, otherwise subscribers will continue to lose. , the magazine is not long before it closes.
This time, the headline of "Network Technology" attacked and ridiculed Li Mu's so-called "arrogance". Originally, the editor-in-chief of "Network Technology" wanted to be clever and use Li Mu's "failure" to criticize the development of China's Internet industry. By the way, letting readers clearly understand the gap between China's Internet industry and the Internet industry in the United States can also be regarded as enhancing readers' national pride to a certain extent, making readers feel cool and enjoyable.
However, before the magazine was released, Li Mu made a perfect reversal. A draft event rooted in colleges and universities turned out to be like an earthquake and quickly affected the entire American society. The speed is amazing, and at the same time, Li Mu's ability to strategize is even more amazing. , if you wait for the "Paradise Town Cup - the highest school flower list in the United States" and the "milln--beauty million dollar beauty" event to be brewed for two days, I am afraid that it will be on the front page of the major media in the United States and cause thousands of dollars in the United States. Tens of thousands, even hundreds of millions of people's attention, when the magazine is released, when readers see this article attacking and sarcastic Li Mu, should they scold the editorial staff?
Therefore, the only solution at the moment is to remove the content related to Li Mu from this issue of the magazine, and then immediately find an article with a similar content to replace it, and leave the other pages unchanged, and then quickly print it out.
In this way, the printing cost of more than 700,000 copies of magazines is wasted, and the cost of reprinting the changed magazines is higher than that of ordinary speed printing, so an additional part of the expedited fee has to be paid, which is an extremely heavy loss. , so that the entire magazine up and down want to cry without tears.
In addition to "Network Technology", there are two other media in Silicon Valley that are planning to attack Li Mu. The new issue of one of the magazines has already started printing in the printing plant. The printing factory has already printed 300,000 copies, and there is no way to do it. The 300,000 copies can only be discarded immediately, and then quickly adjust the plate making and reprint;
The other company was a little bit luckier. Their plate making had been completed and they were about to send it to the printing plant for construction. As soon as the "Paradise Town Cup - America's Highest School Flower List" event was launched, they immediately gave up the content of this edition and hurry up. to the new version.
In addition to the most direct economic losses suffered by the magazine, every venture capital in Silicon Valley is also beating their chests. Although they have not lost a penny, in their hearts, that kind of regret is comparable to losing hundreds of millions of dollars... …
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ps: I will work harder, another chapter...