Chapter 1021 Make a Big Move
As soon as he heard that Li Mu was going to make a big move, the head of the operation team of "Paradise Town" immediately straightened up at the meeting and said to Li Mu with a resolute expression, "Mr. Li, please feel free to ask us what kind of support you need from us. order!"
Li Mu smiled slightly and said: "'Paradise Town' is spreading very fast among college students in the United States, and it's time to make some explosive news, so I think we need to launch more frequently in "Paradise Town" Major events and competitions."
Everyone knew very well that once Li Mu made a specific request, he would definitely come up with a specific plan. All along, everyone was used to his routine of creating problems and solving them, so they all looked at Li Mu and waited for his next words.
Li Mu said: "Now in 'Paradise Town', the influence of various campus celebrities is already obvious. Next, we have to strike while the iron is hot to push the influence of such campus celebrities to the extreme."
After speaking, Li Mu paused for a while, and then continued: "I personally feel that there is actually a relatively serious phenomenon of vanity and money worship among college students in developing and developed countries around the world. If this is the case, then we will use this phenomenon in the United States. To the extreme, we will conduct a "Paradise Town" national school flower selection. In theory, girls from all colleges and universities can participate in the selection. Each school first compares a school flower, and then the state where the college is located will compete across the state. The state selects one, and finally the school flowers selected by each state compete together, and finally three people are selected, and three awards that can shock the United States, or at least shock the American youth group."
Everyone was a little curious all of a sudden. Li Mu has always done a lot of things, and in his eyes, it was just an ordinary marketing method. Now he suddenly said that he was going to make a big deal.
Kong Lingyu first asked everyone what he was thinking, and said, "Boss, tell us what your generosity is, and let us gain insight."
Li Mu smiled slightly and said, "What I'm thinking about for the time being is this, the first place in each of more than 3,000 colleges and universities will receive a bonus of $1,000 after tax; the champion of 50 states and a special district will receive a bonus of $20,000 after tax. USD; the top three in the country will be rewarded with USD 300,000, 200,000, and USD 100,000 each. In addition, the first place will receive a Ferrari 360 sports car, the second place will receive a Porsche 911, and the third place will receive a Porsche 911. A Ford Mustang."
As soon as the voice fell, everyone sitting was a little stunned.
Sure enough, it was a big decision made by a big boss. The first prize of more than 3,000 colleges and universities alone is more than three million US dollars. The 50 states and one district’s championship bonus add up to 2.55 million US dollars after tax. What the company needs to pay The cost is also at least three million US dollars; the top three prizes and sports cars in the country also add up to at least one million US dollars. With such a rough calculation, the event bonus alone is several million US dollars, so There are only a handful of activities in the world, and it is absolutely unprecedented in the Internet industry.
For an event for the purpose of promotion, the cost of the bonus is actually not worth mentioning. The real big part is the cost of promotion and operation. Li Mu has made such a large expenditure on the cost of the event's bonus. If enough promotion expenses are included, The event has a budget of 10,000,000,000,000,000,000, or more than 20,000,000.
Someone raised an objection and said: "Mr. Li, the cost of such a huge reward expenditure is too high, and if it is arranged in this way, the reward expenditure is too scattered. I personally feel that it is better to give up the bottom reward and directly conduct nationwide selections.
Then three people are selected to give high cash prizes, as well as sports cars. "
Before Li Mu opened his mouth, someone retorted: "I think there is no hierarchy. If you choose three in the whole country, the hope given to everyone is too vague, and the goal is too difficult, and users will lose confidence. On the contrary, if We set several levels and several goals for them to make them feel that they are not far from the first goal; after achieving the first goal, they feel that they are not too far from the second goal; achieving the first two goals After that, it feels a lot closer to the ultimate goal, so as to maximize the enthusiasm of users to participate.”
Having said that, the person said again: "Have you paid attention to the "Super Girl" of Shonan Satellite TV recently?"
Everyone shook their heads.
This person smiled and said: ""Super Girl" is not popular in our age group, but it has become very popular in the youth group. The competition system of the show is to first divide the country into several competition areas, and each competition area first selects the top 100, and then I choose the top 80, 50, and 30 all the way, and finally select the top few teams in the competition area, and then put the national competition areas together for the finals. Now I am holding the audition competition in the different competition areas. My daughter likes watching it very much, so I will accompany you. After she watched it a few times, she felt that the game system was set very rhythmically, which was very similar to what Mr. Li said, bringing in the target users little by little and letting them go step by step, further and further. The farther away they are, the more they will cherish and pay attention to them, and they will fight step by step, so the final fight will be very exciting."
Li Mu was not very impressed with this person, but he still knew his name. He was a VP in the operation team of Muye Technology, and his name was Sun Jia.
Sun Jia's words basically hit Li Mu's mind. Outsiders don't know that the framework of "Super Girl" was set by himself. All kinds of progressive psychology, let as many people participate as possible.
As soon as Sun Jia's remarks came out, many people agreed. Since it covers colleges and universities in the United States, it is indeed necessary to set up multiple stages, and then let the target group participate step by step, and at once select three nationwide. If there are five people, the attractiveness to users will be greatly reduced.
The colleague who raised the objection before also said a little embarrassedly: "I'm sorry everyone, it's because I didn't think properly. From this point of view, Mr. Li's plan is the most suitable."
Sun Jiadao: "If the awards for this event are announced, it will definitely shock the entire United States, especially the college students, but it is definitely not just the college students!"
Sun Jia's words have been recognized by everyone. Such a large-scale event, with the help of promotion methods, will inevitably become a hot topic in the whole society.
Li Mu communicated with everyone for a while, and seeing that everyone had no objection to the plan, he opened his mouth and said: "Then our basic plan is set like this, and the name of the event is called "Paradise Town" America's highest school flower list. Voting within the specified time, in the first round of campus voting, the girl who ranked first in each college wins; in the second round of statewide voting, the girl who ranks first in each state wins, and then there is a national vote.”
The person in charge of the "Paradise Town" team immediately asked Li Mu: "Mr. Li, what do you want to use as the basis for the selection? Is the user voting or the user's contribution value as the key basis for the selection?"
Li Mu shook his head: "Neither, my idea is to create a special selection basis, the name is set as: 'Paradise Town Resident Voucher', the so-called resident voucher is a vote used for voting and comparison, but the resident voucher It will not be given away, nor can it be purchased, it can only be obtained through normal games.”
Speaking, Li Mu added: "For example, in each stage of the event, every user who reaches level 20 has the opportunity to get a resident coupon, and each user can get up to three resident coupons in a stage, respectively. It is: after 500 harvests of cultivated land, you can get a resident coupon; after 200 cumulative farming harvests, you can get a resident coupon; after 100 cumulative completions of system tasks, you can get a resident coupon Resident Voucher."
"In this way, the girls who have the opportunity to become the number one girl in the school will definitely try their best to encourage and encourage the boys in the whole school to vote for themselves in the first stage of the campus selection, and these boys, whether it is our game or not Players who want to vote must play the game, and each account has only three chances, which not only avoids the possibility of large-scale vote brushing and ensures fairness, but also guides a large number of users to invest in our game. More time, more with one stone.”
"In addition, those who are voted can see the voting time and voter information of each vote to ensure that these boys are the most motivated in front of their goddesses."
As soon as Li Mu finished speaking, several people patted their thighs in excitement.
Sure enough, it serves multiple purposes. If every user has a "resident voucher", the problem of swiping the ticket will be difficult to control. After all, the script for batch registration of accounts can be done by anyone who knows some programming; if the resident voucher is sold If it is too utilitarian, it will arouse users' disgust, and it is difficult to guarantee fairness. Once a capable user swipes tickets, it will not only destroy the balance of the game, but also make users hate the rich.
And Li Mu's method of obtaining "resident vouchers" is very interesting. It is not free or sold. If you want to get it, you have to play the game steadily, first upgrade to level 20, and then follow the requirements to obtain "resident vouchers". ".
Such a high acquisition threshold, although eliminating ticket swiping and ensuring fairness, is difficult to acquire, and users will inevitably reject it, but it doesn’t matter, users can reject it, but the driving force that really drives them to obtain “resident coupons” is not the game, but the game. Those goddesses who can see their voting records and numbers.
Since the goddess asked, in order to please the goddess, at least you have to cast all three votes first, right?
After casting three tickets, Li Mu also has no problem if he is still in the mood to register some trumpets to upgrade a little bit and earn "additional resident coupons" a little bit.
The cost of this kind of ticket swiping is so high, and it has a great effect on the registered users of the game, the average duration and even the recharge. Li Muba does not need more diligent teenagers to swipe tickets in this way, and the more swiping the better!
At this time, Li Mu tapped his finger on the table, looked at the excited team members around him, and said with a smile, "Don't be so happy so early, there is another key factor, it seems that you haven't noticed."
Everyone looked at Li Mu in surprise: "Mr. Li, what else is the key factor?"
Li Mu said with a smile: "You forgot our props sharing plan? Every girl who participates in our "America's Highest School Flower List" will not only have the opportunity to receive rewards at each stage, but also have the opportunity to be promoted by our game to more people. Players, at that time, they will have the opportunity to expand their fan base and get more props as rewards."
Speaking of this, everyone showed a look of sudden realization, and Li Mu added: "Just think about it, a campus celebrity can receive thousands or even tens of thousands of dollars in props a day. If you win the first round , become the school flower? What if they win the second round and become the first in the state? What if they win the third round and become the top three in the country? Each stage of victory will bring them more exposure, higher Exposure means more fans, and more fans means more prop share. I think, if we are optimistic, a state champion may earn millions of dollars in our game. At that time, they will have a greater drive to continue to move forward in the "highest school flower list in the United States."
"Too awesome!"
"I can't wait!"
"Once the 'Highest American School Flower List' is promoted in the United States, I believe it will definitely trigger a phenomenon-level hotspot!"
For a time, everyone was chatting with excitement, but everyone was full of confidence in this event.
Li Mu is also very confident. He feels that once the "Top Ranking of School Flowers in the United States" is launched, such an unprecedented rich reward will undoubtedly arouse the shock and attention of the whole society, and at the same time, it will also arouse the frenzied pursuit of the entire group of college students. At that time, the influence of "Paradise Town" will inevitably achieve a huge leap again.
Whether you go to the United States to discuss financing or hold a meeting, you need to have a strong initiative. If you want to take the initiative, you must make a big move! At that time, the intensive bombing of successive major actions will definitely blow up the future market of Makino Technology in the United States.
And the C round valuation of Muye Technology is 15 billion US dollars? Or $16 billion or more? For Li Mu, there is no need to worry too much. As long as the rhythm is well controlled, this time he will be able to negotiate a price that shocks the world for Muye Technology.
From time to time, a picture emerges in Li Mu's mind: if he wants 15 billion dollars and the other party doesn't agree, then he turns his head back to the hotel, and the next day he will launch the "highest school flower list in the United States" and attract the attention of the United States. Still can't regret it?
If the other party comes to him at that time, he will say: Brother Mu, let's sign a contract for 15 billion dollars! He would definitely wave his hand at him: "I'm sorry, today's price is no longer $15 billion."
As for how much it is, I can't tell! Because I not only have the firepower support of "Paradise Town", but also two new functions of yy for strategic bombing!