Chapter 1010 Personal Webmaster Meeting
Since Muye Technology voluntarily made concessions, admitted its mistakes and unblocked the yy accounts of more than 200 Taobao sellers, the lawyers representing more than 200 sellers naturally chose to withdraw the application for prosecution, so the Haidian District Court was finally relieved. The birth of virtual property cases will also be pushed back. 3. fastest
More than 200 Taobao sellers turned on the acceleration mode as soon as they got their yy numbers. They used various means to desperately contact and fool previous buyers, and let them go to Letao to register their accounts and place orders. Among them There are many users who know fakes and buy fakes. They have been looking for the same type of products on the Internet. As soon as the sellers who have cooperated with them appeared, they almost immediately turned into real purchasing power.
Boss Ma's Letao is also doing its best to find external traffic to divert these sellers' stores. Although most of the individual webmasters are cooperating with the Taobao Alliance, Boss Ma spent a higher price than the Taobao Alliance, or from some individuals. The webmaster got a lot of traffic in his hands.
However, Boss Ma's strength is limited. Although he can afford high prices, he cannot afford to consume too many promotion resources from personal websites, so this has no impact on Taobao Alliance.
The night before the opening of the personal webmaster meeting, Li Mu called Zhao Kang, who was busy with the chain Internet cafe project.
On the phone, Li Mu first asked about the current project progress of the chain Internet cafes. Zhao Kang had been in Shenzhou some time ago, and now he has come back to start preparations for the establishment of the store. The overall efficiency is not bad. The goal this year is to open a few as soon as possible. Tens of hundreds of chain Internet cafes, and then use offline Internet cafes to integrate with Shenzhou's pre-sales, after-sales, and Taobao order distribution, making the chain Internet cafe project the support point of all Li Mu's business.
After learning about the progress of the chain Internet cafe project, Li Mu said to Zhao Kang: "In the past two days, you have prepared your navy team to make a batch of orders in the batch of counterfeit stores in Letao, and the time of brushing will last for a long time. In three to five days, there should be a gradual increase, and the address of the seller should be as seamless as possible, so that Letao can not find clues.”
Zhao Kangdao: "I understand, don't worry, I'll arrange it now."
After speaking, Zhao Kang asked Li Mu, "What is the entire budget for billing?"
Li Mu thought about it for a while and said, "In the first stage, we will start with 10 million, and then we will see the situation after getting enough 10 million."
"Okay." Zhao Kang said immediately: "I will arrange it today, and I will wait for your news when it will start."
Li Mu figured out that he had to add fire to Boss Ma's Le Tao first, so that Boss Ma could see more hope, and after enticing him to go all-in, he would give him a bottom-up salary to solve the battle once and for all.
...
The matter of Muye Technology's involvement in the lawsuit has just passed,
Taobao's first National Personal Webmasters Conference officially opened shortly after Li Mu's public apology.
A total of nearly 1,000 individual webmasters who were invited to participate in the conference came from all over the country. Through this webmaster conference, these individual webmasters truly learned the pomp and vigor of Taobao.
The whole process of the whole conference is arranged in a five-star hotel, and everyone's food, accommodation, transportation and other aspects are taken care of in every aspect. The high-standard reception standard is beyond everyone's imagination.
On the morning of the first day of the webmaster meeting, after signing in, everyone was arranged to attend the opening ceremony of the webmaster meeting in the release hall. This time, the opening ceremony of Taobao has three parts. Speeches, and then jointly announce the start of the conference.
After the conference started, the first formal part was a comprehensive speech by Li Mu. This time, Li Mu made a very beautiful ppt to explain the plan of the entire Taobao Alliance to the individual webmasters attending the conference, as well as its Current and future positioning and development.
The layout of the scene looks very similar to the style of later Apple conferences. After Li Mu appeared, only the stage lights were kept in the audience, and behind it was a huge background screen, which could project Li Mu's ppt on the big screen of the stage.
Li Mu stepped out to the applause of nearly 1,000 individual webmasters. After saying hello to everyone, Li Mu started his speech today. The topic of the speech was: How to create a high-quality channel for monetizing traffic.
From the title alone, it can be seen that Li Mu's speech this time is completely centered on the personal webmaster. The traffic monetization he focuses on is also the most important issue for the personal webmaster. There is no one.
No matter what kind of website an individual webmaster creates, the most important goal is how to monetize the traffic on their website better. They are like the bosses of private coal mines. The only output is coal, so they are most concerned about the issue. Nothing more than how to sell their own coal at a high price.
Focusing on the realization of traffic, Li Mu said: "Everyone here today is the leader among the individual webmasters in China. I read everyone's registration information. Among the nearly 1,000 individual webmasters who participated in the conference today, the establishment of the web site is more than a year. , 80%; more than two years, 63%, which means that the vast majority of you have been working on the website longer than me, and in terms of it, they are all my predecessors."
Li Mu's humble attitude made many people in the audience feel a little ashamed. Li Mu said that he was a senior. Maybe he was not exaggerating or saying something wrong, but for them, they couldn't help feeling a little ashamed. Longer, but his achievements are 108,000 miles behind Li Mu.
Right now, the best personal website in the country has an annual net profit of no more than one million yuan. Compared with a billionaire like Li Mu, who is worth tens of billions of dollars, it is nothing short of a cloud-and-mud difference.
There was once a website that achieved an annual profit of over one million, but unfortunately, this website has now been acquired by Li Mu's Muye Technology and has completely withdrawn from the Internet stage. This website is hao123.
At this moment, the ppt on the big screen behind Li Mu suddenly changed to a new interface, with a dark blue background and a line of words in the middle: Advertising, the basic way to monetize traffic.
Afterwards, Li Mu added: "I believe that everyone must be an expert in acquiring traffic, and even many are experts in seo and keyword diversion, and I also believe that no matter which vertical category your website focuses on, it must have Quite a good basis for traffic and content, but before the Taobao Alliance did not appear, everyone was not able to achieve the ultimate in traffic realization. That is to say, all the traffic ads you sold before joining the Taobao Alliance, It's all sold out."