Chapter 995 Special Rectification Action Against Counterfeiting
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The nature of businessmen is to seek profit, and Taobao sellers are naturally the same. The reason why Taobao Alliance does not promote branded products in small and medium-sized sellers' stores is to avoid fake products. Female? pregnancy? novel? netw? ww. nsnovel. com
However, there are still a small number of Taobao sellers who, in pursuit of greater interests, entrain private goods in the sales process.
Li Mu's attitude towards counterfeit goods is not ambiguous, and it must be eliminated immediately, so he immediately discussed with Brother Liu and Master Lei, and formulated a strategy for counterfeit sellers.
The first step is to concentrate on attacking counterfeit sellers who already have evidence, ban all counterfeit shops, and completely erase shop information from the front desk;
The second step is to ask all suspected counterfeit sellers to compensate consumers who buy counterfeit goods, one for one fake and three for three, and those who refuse to execute will be banned from Taobao indefinitely until all consumers confirm their understanding;
The third step is to announce the details of the action against counterfeiting, and give all Taobao sellers the most severe warning;
The fourth and most important step is to disclose the list of all the shops that have been blocked in this anti-counterfeiting campaign on the Internet, as well as the contact information of the shop owners.
Taobao has the absolute right to block all counterfeit shops, but strictly speaking, Taobao, as an enterprise, does not have the right to force sellers to pay three for one fake, but Li Mu doesn't care. I have the final say on my platform and the rules. The legality is somewhat unreasonable, and it does not prevent him from punishing counterfeit sellers with such coercive measures.
Fighting counterfeit goods is a long road. Without legislative support, it would be impossible to completely eliminate counterfeit goods online.
Li Mu had already proposed to the government leaders to legislate to crack down on counterfeiting in e-commerce, but he also anticipated that the legislation would take a long way. We will definitely seize the opportunity to become bigger and stronger. Once the counterfeit goods gather in Letao and form enough influence, it means that we have made ourselves a living target unknowingly, and the government will definitely take legislative measures. Paying more attention, Le Tao will be the first to be shot.
As for whether Boss Ma will choose this path in his life, Li Mu has almost no doubts.
In Li Mu's view, temperament is an innate, deeply ingrained label that is extremely difficult to change. As a rebirth, he cannot escape the thinking mode of a programmer when he is reborn. Boss Ma has never experienced rebirth, and his character is almost Upheaval is impossible.
Li Mu has basically blocked all the roads that Le Tao can go, leaving the fake "sewers" full of filth. Li Mu doesn't want to be contaminated with filth, so naturally he can't do anything in this "road" Block up the horse boss.
Li Mu has been planning for so long to keep Boss Ma in his own encirclement, leaving him only such a "way of life". At that time, Boss Ma, who is surrounded by himself, will definitely choose this "road". Not only will he walk, but he will definitely walk without hesitation and hurriedly.
...
Because Letao completely blocked the seller's right to take off the shelves and edit product information, Dong Shaoping had already scolded the entire Letao up and down in his heart, and even the eighth generation of ancestors scolded it all over the place.
Contrary to his own situation, the business of fellow villager Han Wei is getting more and more prosperous. He even quit his job in the garment factory without hesitation, and then rented a small courtyard with four rooms in the village. , ready to hire a few helpers to do everything on Taobao.
Seeing that Le Tao blocked the authority, Dong Shaoping knew that it was impossible for him to pass the review of Taobao Alliance. The only way was to re-register a store, and then start from scratch and re-do it bit by bit, but this is not something that can be achieved in a short time. , Now that the competition on Taobao is getting more and more fierce, I am afraid that it will take at least half a year to build a new store with a similar size as my current store.
If Han Wei was given half a year, this guy might earn tens of millions.
The only fortunate thing is that although Taobao has excluded its own store from the Taobao Alliance,
But I still have some basics, and I still have a stable income of several thousand yuan every month, which is much stronger than most migrant workers.
While continuing to live with a stable income, while running a new store, it is a little harder, but the income will not be affected.
It is not easy for a person like Dong Shaoping to accept this reality. I am afraid that only he knows how much pain, regret and anger he has experienced.
But what even Dong Shaoping didn't know was that Taobao wasn't going to let him go.
Taobao's special campaign against counterfeiting and shoddy goods has quietly kicked off!
Just when Dong Shaoping wanted to work hard to run his own Taobao store, he suddenly received a cold reminder from Taobao: "Your store has been dealt with by the website because it is selling fakes. Please click to view the specific information..."
Dong Shaoping just felt a bolt from the blue, closing the store? ! If the store is closed, wouldn't my monthly income of several thousand yuan be lost? !
Dong Shaoping mentioned his throat in his heart, and hurriedly clicked on the link for details. When he went in and took a look, his whole heart suddenly fell into an ice cellar.
First of all, the details listed the evidence that he sold fakes. Many of the famous brand clothes he sold were all fake, which can be said to be conclusive evidence;
Secondly, according to the details, Taobao's measures for his shop are to close the shop indefinitely. If the shop wants to reopen, it must pay three times the compensation to all consumers who bought fake goods. If not, it must get all the Consumers who have purchased counterfeit goods understand;
Consumers can find the "Understanding" option in the corresponding counterfeit order, click to confirm, then they truly understand the seller. If the seller sold a total of 1,000 counterfeit and shoddy products to 800 consumers, then he If you don't want to pay three times, you must let all 800 consumers click to confirm and understand, and you can't lose one.
Like Dong Shaoping, the store that was closed for selling fakes, the front desk, the backstage, and the corresponding yy numbers of the store have all been blocked, and the seller has no way to contact his buyer at all, unless he still retains all the orders, or as long as Without one person, they would not be able to accomplish this difficult task of "understanding."
However, the attentive Li Mu gave them a quick window to take money to atone for their sins. Although they could no longer see any Taobao based on his previous sales records of fake goods, Taobao would automatically generate statistics for them based on their sales records. The total amount, they only need to transfer the corresponding amount to the designated Alipay account according to three times the total amount involved, Taobao will compensate all consumers on their behalf, and as long as the money is paid, the store can reopen.
Dong Shaoping also saw his "counterfeit sales data". Taobao identified a total of 2,364 orders involving counterfeit sales, totaling 18,959 yuan. The compensation is tripled. He needs to pay 56,877 yuan in compensation. If he wants to reopen the store , the money must be paid in place.
Although the profit of selling fakes is high, it is impossible to achieve zero cost, so even if it is double the compensation, it is enough to give them a headache, and the triple compensation is simply killing them!
Dong Shaoping is completely desperate. Since he started Taobao, his net profit is only 20,000 to 30,000 yuan. In the end, it is only 10,000 yuan, but he has to pay a huge sum of 56,877 yuan to unblock it again. This money He couldn't get it out anyway.
This is really a house leak and rain, bad things are one after another, and they don't give themselves a chance to react at all.
After the store was closed, Dong Shaoping's income was completely cut off, and the most disgusting thing was that Taobao closed the backstage and YY, and he didn't even have time to organize a customer list. If he reopened the store, everything would have to start from scratch.
The pain and resentment in Dong Shaoping's heart are indescribable. The money is gone, the store is gone, and the future job is gone. Now he has almost returned to before liberation.
Throughout the entire Taobao.com, there are nearly 100 sellers who have the same experience as Dong Shaoping!
Among them, there are even sellers with high credit ratings and recommended by Taobao Alliance.
These sellers use their own special methods to sell fake goods on Taobao, and their usual monthly income is easily over 10,000. After being promoted by Taobao Alliance, some stores have achieved hundreds of thousands of sales in one day, and their income-generating ability is simply gold. The mine was suddenly shut down, and the shopkeeper was almost mad.
Only after the sudden attack did Taobao stand up and announce its anti-counterfeiting campaign to the entire network. Although there are many counterfeit shopkeepers who have been closed down on the Internet to attack and abuse, more relevant remarks are all about this anti-counterfeiting campaign. Support and praise, this fight has been fully supported by all consumers and most sellers.
Consumers who have never bought counterfeit goods are not victims of counterfeit goods themselves, so they cannot be a group of users who actively buy counterfeit goods, so these people unconditionally support the fight against counterfeiting;
Consumers who bought counterfeit goods but bought counterfeit goods when they knew it was fake, although they felt a little inappropriate to crack down on counterfeiting, but when they thought that they might get triple the compensation that Taobao fought for for them, they also changed their attitude and started Support this tough anti-counterfeiting method;
As for those consumers who have bought counterfeit products and do not know they are fakes, they support the fight against counterfeiting.
As for the sellers who never sell fake products, they are naturally very happy to see those unruly sellers being punished so severely. The industry is purified, which is a great thing for them.
Taobao's fighting behavior quickly attracted huge influence on the entire network, and the owner of Letao also learned the news in a very short time.
When he first heard the news, Boss Ma hardly had any surprise or hesitation, and his heart immediately lit up.
This feeling was as if he suddenly saw a light in the dark environment. He knew that this was the light of hope in his heart...
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