Chapter 989 US Dollars Falling From the Sky

October 15th at midnight.

Taobao Alliance advertising is officially launched.

Individual webmasters who have been waiting for a long time have launched the rich media advertising code of Taobao Alliance on time at this moment.

The new advertising model means that their income method has also entered a new era. For every individual webmaster, the advertising income of the website is almost their only source of income, so everyone is very concerned about Taobao. After the alliance goes online, how much actual income can the website get?

Fortunately, the income model of Taobao Alliance is: guaranteed bottom + share, so there are only two situations waiting for them: either they will earn the same as before, or they will earn more than before, and there can be no risk.

After midnight, at this moment, a considerable number of personal websites have undergone obvious changes in the page vision. In the past, the rich media advertisements on the pages were too cluttered.

In the past, users who had seen many kinds of messy advertisements were a little curious when they saw that the advertisements on the page were replaced by product advertisements on Taobao.

Taobao's way of displaying multiple product advertisements at one time is more attractive to users than other advertisements.

Until the morning of the next day, within less than ten hours of going online, the Taobao Alliance advertisements let all the individual webmasters involved realize the power of the Taobao Alliance.

As of 9:00 a.m., 40% of the websites' advertising revenue exceeded the guaranteed amount, and among the remaining 60%, the advertising income has reached more than half of the guaranteed minimum amount, also accounting for the vast majority.

If it is calculated according to time, the vast majority of websites will have more than the guaranteed amount of advertising revenue today.

In the past nine hours, the most surprising are the small and medium-sized sellers on Taobao.

The Taobao Alliance won so many cooperative websites in one go, adding a lot of external traffic to Taobao overnight, and all of these new traffic, without exception, were all directed to Taobao's small and medium-sized sellers' stores for free. .

There are many Taobao sellers who haven't closed their eyes from 0:00 last night to 9:00 a.m. The reason is that they are overwhelmed by the endless stream of consulting users.

Taobao's background data shows that in the past nine hours alone, the Taobao Alliance has brought millions of traffic to Taobao, directly contributing to more than 100,000 orders, and the transaction volume has reached 12 million.

Among them, dozens of online stores sold more than 10,000 yuan of goods in one night, and there were several online stores with high comprehensive weight, whose sales exceeded 100,000 in one night, and the sudden and ferocious traffic dividends, unknown why One by one Taobao sellers were ecstatic, because it was almost no different from the feeling of suddenly dropping dollars from the sky!

Twenty-four-year-old Han Wei is a young man who came out of the mountains in the southwest. When he was 18 years old, he went to Yangcheng to work in a garment factory near Yangcheng. He has been doing this for six years.

After the establishment of Taobao.com, Han Wei used his own resources to develop the clothing industry in Yangcheng. He found acquaintances in several clothing factories to obtain low-cost channels, and then opened an online store on Taobao.

Han Wei's online store is one of the earliest personal online stores on Taobao. Han Wei thought very clearly at the time. He felt that there were too many garment factories in Yangcheng, and there were many clothing wholesale markets in Yangcheng. The national clothing distribution center has a huge variety of sources and is very sufficient.

Moreover, not only is there sufficient supply of goods here, but the most important thing is that as long as there is access, the cost of clothing is extremely cheap, and there is enough profit space.

In other provinces in the mainland, no matter how small a city is, a short-sleeved T-shirt costs more than ten yuan, but the T-shirt that sells for more than ten yuan in a store is still expensive in a garment factory in Yangcheng. Less than five yuan, the more expensive the clothes, the higher the profit margins.

Han Wei started this online shop with little investment. He bought a second-hand digital camera and opened it in a hurry. He took samples from various related clothing factories, took pictures, uploaded them to the Taobao shop, and then didn’t spend a fortune. cash in,

Every time he sells one, he takes one from the factory. Now, he can basically earn two or three thousand yuan a month through Taobao stores. In 2002, this was a lot of money. His income has greatly exceeded his salary.

Han Wei also has a well-connected fellow named Dong Shaoping. When he saw Han Wei doing Taobao, Dong Shaoping followed suit, and Dong Shaoping's brain is more lively than Han Wei's. In addition to normal sales, he also Every once in a while, they will make some fake brand names and sell them quietly on Taobao.

Dong Shaoping is relatively shrewd. Generally, the fakes he sells are only sold to those customers who know the fakes and buy fakes. These customers are willing to pay a part of the cost to buy fake famous brands, and they will not complain to the platform about selling fakes. Dong Shaoping is very happy. do this kind of business.

Over time, Dong Shaoping's seller level on Taobao has gradually surpassed that of Han Wei, and his income level is also an order of magnitude higher than that of Han Wei, and he can make a net profit of five or six thousand yuan a month.

Because of his high income, Dong Shaoping even quit his job in a garment factory to run an online store wholeheartedly.

Some time ago, when Letao was poaching people everywhere, he also found Han Wei and Dong Shaoping. Dong Shaoping was almost instantly moved when he heard the various preferential policies of Letao, and became the first batch of Taobao sellers to set up shop in Letao, and he spared no effort to do so. of cheating Taobao users go to Letao to place orders, so as to earn more profits.

Han Wei is not interested in Letao's solicitation, not because he doesn't like money, but because he thinks that the most important thing to open an online store is to choose a good cooperation platform, and then do a good job of accumulation on the chosen platform. Now that I finally have a certain foundation on Taobao.com, if I shift my focus to Letao at this time, all the precipitation I have made on Taobao will be in vain.

Under such circumstances, Han Wei did not immediately agree to open a store in Letao, but continued to operate his own online store with a wait-and-see attitude.

He didn't expect that it was because of his persistence that it brought him a huge turning point.

Before the Taobao Alliance was launched, Li Mu once thought about a problem. He not only used the Taobao Alliance to stimulate Taobao sellers, so that they could actively choose to do business on Taobao, but also hoped to use the Taobao Alliance to help those Taobao sellers who were bewitched by Le Tao. some lessons.

Therefore, Taobao Alliance quietly grabbed Letao's page, and used the text in the introduction of the product details of Letao.com as the key, and made a batch comparison with the introduction of Taobao.com product details in its own database.

The basis for this comparison is that most Taobao sellers have product descriptions on Letao that highly overlap with their product descriptions on Taobao, so as long as Letao’s product introductions match similar sellers on Taobao, even if the two Different platforms have different store names and different seller nicknames, and it can also be concluded that they are one person.

The batch of sellers screened out by comparison are all on the Taobao Alliance's blacklist, which means that in the Taobao Alliance's promotion algorithm, no matter how it is calculated, it is impossible to push the products in their stores.

On the first day of Taobao Alliance's launch, this gap was immediately highlighted.

Last night, Han Wei suddenly kept receiving messages from Taobao buyers. In the past, he had almost no business after twelve o'clock, and there were even fewer people who consulted, but he never expected that, After twelve o'clock last night, a large number of buyers poured into his store, and they were all interested in one of the best-selling men's jackets in his store.

This 128 yuan men's jacket is very good in style, and the quality workmanship and materials are quite exquisite. It is the most cost-effective product Han Wei thinks at present. Last week, he sold a total of 20 This jacket has created an income of more than 1,000 yuan for him in a week, which is quite rewarding.

But what he didn't expect in his dreams was that there was a gust of wind from somewhere last night, and a large number of buyers blew, and they kept making deals in a daze, so that Han Wei didn't want to sleep last night, and he fought hard in one breath. At nine o'clock in the morning, he couldn't believe that, in one night, he sold 350 pieces of this 128 yuan jacket!

The unshaven Han Wei sat in front of the computer by himself and repeated the calculations with the calculator several times. Every time he looked at the number 52,500 in a daze, he sold more than 50,000 yuan of goods overnight!

what's the situation? what's the situation? Lost dollars in the sky?

Han Wei was very excited, but he was also puzzled.

The sudden influx of huge traffic is simply incredible! And from the sales of more than 50,000 overnight, the net profit exceeded 20,000! One night's harvest is worth one year's salary!

Han Wei didn't know where these buyers who appeared out of thin air came from, but he knew very well that he had to seize this once-in-a-lifetime opportunity to make money, so he immediately called the garment factory that produced the jacket and ordered three hundred dollars directly. Fifty pieces of goods, ready to miss today's shift, while continuing to stare at Taobao, while delivering goods to these more than 300 buyers.

Coincidentally, Dong Shaoping is also selling goods from this clothing factory. This company has produced a pullover that is imitated by Puma. The workmanship and materials are very good. It can be sold for sixty or seventy. Dong Shaoping has been concentrating on pushing this piece of clothing these days, and it is selling well. In the morning, he called an acquaintance of this clothing factory and said cheerfully: "Old Zhou, that piece of clothing. Puma pullovers, prepare thirty pieces for me, and I will pick them up at noon."

Thirty pieces represent a profit of 1,500 yuan. Dong Shaoping is quite complacent. Usually, when he asks Lao Zhou for goods, Lao Zhou will marvel at and compliment himself with more than 20 pieces. Ten pieces, he would definitely be amazed.

However, Dong Shaoping never thought that instead of complimenting himself for doing well this time, Lao Zhou said something that he couldn't believe even in his dreams.

"Shaoping, your fellow Han Wei called me just now. We shipped the jacket at 70, and he asked for 350 pieces in one go!"

...

PS: Three shifts are delivered, please subscribe and ask for a monthly pass! ! Grateful! ! !