Chapter 472 Muye Technology Is Too Chicken Thief (Thanks to the New Leader)

The concept of "anti-addiction" is a concept that the government will require from Internet game companies in the future. From the government's point of view, what they need to do is to prevent gamers from becoming overly addicted, so the concept of anti-addiction is also very accurate, but for Li Mu For example, he is going to implement the 8+2 anti-addiction system, but he must not use the three words anti-addiction directly. He needs to use a concept that needs to be more close to the people and more active care for players. To let players know, I hope You can get enough rest and take care of your physical health.

Therefore, Li Mu named his anti-addiction system "Health Care".

The three words "anti-addiction" are given by the government in the future. The word has a strong official flavor, and it will also make users feel a certain degree of resistance. But if you call it "health care", you will be right. For users, it feels like a world of difference.

Therefore, when the anti-addiction system of YY Games or Miracle MU is activated in the future, with the nature of "health care", the push text presented to users should be as friendly to players as possible, for example: "Dear players, YY Games reminds you , you have been online for eight hours, for your health, please take a two-hour break before logging into the game, thank you for your cooperation."

The information conveyed should be caring throughout, and the user must not feel that it is preventing him from indulging.

According to the data of current online game users, the average daily online time of players is less than five hours, and only a few users will be online for more than eight hours continuously. For these users, this kind of caring control should not cause any problems. Too much bounce.

After talking about the anti-addiction system, the meeting focused on the data again. On the first day of the platform's launch, more than five million YY account registrations were generated. This data is also very gratifying, which proves that the YY game hall is not just an accessory of YY, but to a certain extent You can feed back YY.

Someone inside Muye Technology suggested: "Can we refer to the previous Tengxun, temporarily stop opening free registrations, open voice calls, let users register YY accounts by phone, cooperate with telecommunications companies, and charge about two yuan for information fees per phone call, which is also A good income."

Li Mu rejected the suggestion without hesitation, and scolded the supervisor who proposed the suggestion for lack of foresight in front of everyone, and formulated a core principle for the follow-up development of Muye Technology: any product of Muye Technology, the core basic service It is absolutely impossible to charge users a penny. If you want to make money, you can only use paid value-added services. All ideas that violate this core concept will not be supported by the company.

This is the development direction of the future Internet. If Li Mu wants to win at the beginning, he must realize this before everyone else. This is the case with Muye Technology, and even more so in the future of Taobao. The same is true for Alipay. Taobao will never give any Buyers and sellers directly charge service fees, which will be the foundation of Taobao. Alipay, in addition to charging merchants, will not charge any ordinary users or Taobao shopkeepers a penny extra.

This is also the foundation of Alipay's popularity.

However, Li Mu did not kill him with a single blow. He said enlighteningly, "Our basic principle is that the core service is free, so I will not agree to the self-defeating thing of charging for registration, but you can diverge your thinking and look at other value-added services. To start, for example: it does not cost to register a normal number, but it is just a number that is randomly assigned. If a user wants a special number, he has to pay a certain fee to get it. This is possible. Enough choice between not paying.”

Everyone's eyes lit up, and the operator blurted out: "You mean, we can open the registration of self-selected numbers for a fee? So how should the price be more appropriate?"

Li Mu smiled and said: "Don't set the price, don't say how much we sell a number, so users will still resist, we can use the method of service fee, for example, our system does not release three consecutive numbers, four consecutive numbers or even better numbers. ;Do not put the birthday number segment starting with 19, and the mobile phone number segment starting with 13X. If users want this number segment, they must use it for a certain service fee. When users choose different fancy accounts, they need to pay different prices every month, such as 10 yuan, 15 yuan, 20 yuan and so on.”

"Does this fee have to be paid all the time?"

Li Mu nodded and said with a firm face: "Yes, as long as you choose, you have to keep paying. We have to write the service fee clearly. If the user can't accept it, they can directly register for a random free number. If they can accept it, they can choose freely, but We can't charge the user's service fee for nothing. We will give membership services as a gift for each pretty account, and we will give them a 'pretty account' label to let his friends know that he is using a pretty account, to the greatest extent possible. Satisfy the vanity of users.”

After a pause, looking at a group of dumbfounded people, Li Mu added: "Also, you must make a clear classification of the pretty numbers. The better the number, the higher the price. If it is a very good number, Don't release it for now, keep it for now, and sell it later."

A group of people stared at Li Mu dumbfounded. Although everyone knew that this boss was not only a product madman, but also an operation wizard, he never expected his grasp of operation to be able to penetrate into such a detailed link. The concept of "beautiful account" is very good. , It seems that there is not much money, but after a user chooses a pretty account, he will contribute at least 120 yuan to the company every year. If there are hundreds of thousands of pretty account users, then this year is tens of millions of income!

Now the inertial thinking of Internet people about users and profitability is: for paid products, users = income, and now these online games that need to recharge point cards are all in this mode; for non-paid products, users = traffic, traffic = Advertising fee income, it can be seen from the various small advertisements on major websites that most websites can only use this most primitive method to obtain profits, but, for Li Mu, users = resources, resources = The development of all added value and the transformation of users into sustainable development resources requires that there must be services that are provided to users for free, and that allow users to develop stickiness into just-needed services, based on this free core service, so that the Continuously use other products to develop added value for users.

Therefore, Li Mu dares to say that YY will register for free forever, not just YY. When we enter the era of mobile Internet in the future, his mobile Internet communication products will also be free.

This is also how Tengxun succeeded in the last life. Tengxun’s QQ, WeChat and all online games are free. If nothing else, all of Tengxun’s games are free, but its revenue ranks No. 1 among global game companies. One, it is enough to see that he has figured out this route long ago, and has always been well versed in it.

...

The YY People's Landlord Contest is still going strong, and there are more and more new mobile phone winners. The five team members left Yanjing according to the established route early in the morning on the third day of the launch. They started from Yanjing, Prizes are distributed to the winning users along the way. Each time one is sent, the staff will hand the mobile phone to the user and take a photo with the other party. Before heading to the next city, the accompanying photographer will use the network to send the photo back to the company. , and then published by the operating staff.

Tieba officials also began to promote the photos of these awards, which doubled the trust of users and raised the popularity of the competition to a higher level.

There are many people leaving messages under each award post, or envy, or congratulations, or praise, in short, the atmosphere is positive.

On the same day, the "health care" function of YY game hall was launched and received great praise. "Miracle MU" followed, and on the second day after the launch of "health care" in YY game hall, it also launched its own "health care" system.

Although many users have not personally witnessed the prompt of "Health Care", the users who received the prompt put the screenshots in the post bar for discussion. Most of the netizens who were suspended by "Health Care" did not have any resistance. On the contrary, they appreciate the humane operation method of Muye Technology. Many people feel warm in their hearts when they see this "health care" prompt after playing for eight hours in a row. They find between the lines of "health care" In view of the attentive attitude of Muye Technology, if nothing else, at least they are really attentive in treating users.

This time, CCTV, which has never reported on Muye Technology, and official media such as Minbao also named and praised Muye Technology’s approach. They mentioned in the report: Muye Technology can remind users to pay attention to their health and health while playing games. Persuading users to rest is the first among domestic Internet companies. This approach not only represents Muye's care for users, but also represents Muye's strong sense of social responsibility as an Internet company.

What the official media likes most is that the three views are correct. On weekdays, they will criticize the bad atmosphere of the Internet every now and then, and blame many bad social phenomena on the inducement of users by the Internet, especially online games. In the eyes of the official media, it is poisoning the younger generation. The main culprit, however, is the "health care" system of Makino Technology's YY game hall, which allowed them to publicly praise a company involved in online games for the first time.

When many companies in the same industry saw this move of Muye Technology and the official media praised Muye Technology, they scolded Muye Technology as a chicken thief. The anti-addiction system has not only been well received by users, but also has been used in the eyes of the official media. It is a big advertisement for free to be promoted by the official media.

The official media praised Makino Technology, and the purpose is very clear: to remind other game companies to follow suit.

As a result, major game companies have been actively developing their own "health care" while scolding their mothers...