Chapter 466: Occupying Fragmented Time

QQ's current market share is shrinking sharply, but for Li Mu, it is still his biggest competitor.

To be a giant crocodile, you must be determined to slaughter all potential competitors and make the whole world your own hunting ground. Although this ambition is difficult to achieve, it must also be pursued in this direction!

In the field of instant messaging, Li Mu's goal is to dominate the market, and he needs to occupy 90% of the market share in order to sit back and relax. Before this goal is achieved, all software that can account for more than 5% of the market will become his competitors to the end. , especially the industry overlord QQ in the previous life.

In front of yy now, QQ has a big gap in all aspects, but Li Mu does not dare to relax at all, because he is very aware of the strength of this company in product development. It can be said that this is the company that understands products best in China in the future. As long as he still exists, he will be a threat to Li Mu. Maybe they will be able to restore the decline by opening a new function or new product.

The yy game platform is Li Mu's fatal blow to QQ. No matter what products are brewing in QQ now, one thing is certain, their current income has shrunk significantly, and they have gone from a profitable state to a loss state. How long can they lose money? , Li Mu doesn't know, but at present, if he wants to catch up with the current yy in several core functions, it only takes a few months to do it. Tengxun started to make profits as early as last year, and this year's book There must be a lot of funds lying on the ground, and there is capital behind it. Maybe he can really fight a protracted war with himself for a year or two. If the two sides are caught in a tug of war on products, you chase me, and you copy me. Li Mu is absolutely unacceptable.

Therefore, what Li Mu has to do now is to let yy completely eliminate QQ, not only in the fields that QQ itself has been involved in, but also in the fields that it has not covered at present, and use new products in the field of instant messaging to arm himself. This The new product is the yy game platform.

According to the current scale of Lianzhong, the marketing department of Muye Technology once made an estimate that after the launch of the yy game hall, its simultaneous online users should hardly exceed 600,000 according to the current market situation, and the market space cannot be considered very large.

In this regard, the reason given by the marketing department is that most of the current user demand for games is concentrated in the end game, and the viscosity and loyalty of the end game are irreplaceable, and the chess and card puzzle games can only play a role. The role of leisure and entertainment, so the user viscosity is not high, the user group should not be too large, and the yy game hall currently only has two paid items, the game blue diamond and the happy bean, its future income scale may be relatively limited.

But Li Mu is very optimistic about the future of yy game hall. The reason is very simple. It may be difficult for this product to achieve such a high user viscosity in a short period of time, but it has two characteristics that no end game has. One The popularity is extremely high, and the fragmentation time share is high.

The so-called popularity is extremely high. When there is only Lianzhong at the moment, most people can't understand it, but Li Mu knows in his heart that as the Internet expands further, all kinds of games will be overwhelming, even if some games can be achieved monthly. 100 million, but its user popularity is far less than that of QQ game hall, because the vast majority of users cannot get together on one end game. Players, but the number of people who have played QQ game halls is almost as many as QQ users. This is the unique advantage of QQ game halls.

As for the high share of fragmented time, it is actually because the positioning of the yy game hall is the same as that of the QQ game hall in the past. It does not require users to spend a lot of time immersed in it every day like playing terminal games, but it is necessary to rely on fast startup, fast game, single The flexible advantage of short game time is to occupy the fragmented time of users.

For example, when you are bored, go in and play a few games of poker; when you are tired from playing games, play a few games to change your mind;

Play a few games first and wait; when you wait for the next movie, play a few games so you don’t have to wait too long; when you’re in a group chat, you don’t want to type all the time, and a few friends come in and play a few games together…

These are the occupation of fragmented time.

From a product point of view, those small games in the yy game hall are very light and fast products in terms of user experience. First, they do not require high computer performance, and they also take up very little performance when running; secondly, they are not The game is played in a full screen state, but a full-window interface, which is convenient for users to perform any other operations while playing the game, such as chatting, watching web pages, watching videos, listening to songs, and so on.

It does not require users to concentrate all their energy and does not affect the simultaneous operation of other products, which makes yy game users very efficient when using it, and the behavioral cost is very low, so it is more suitable for filling the user's fragmented time.

However, no one in the current Internet has realized the concept and importance of fragmented time. Even the current Lianzhong itself does not have this attribute, because it does not have strong core products to support it, and a single game platform cannot reduce users' behavior costs. , to enter the account password to log in, it is far less convenient for yy users to start the yy game lobby, because yy users only need one click of the left mouse button to automatically complete the whole process of startup + login 6.

If you want to seize the fragmented time of users, the product itself must be minimalist and minimalist.

Moreover, a product that can firmly occupy the user's fragmented time is very remarkable, because the accumulated viscosity of fragmented time will become higher after a certain level of use. To use a simple analogy, mobile phone users often get tired of a certain game. And uninstall it, but once a fragmented reading application such as Toutiao is installed in the mobile phone, most users will keep it in their mobile phone all the time, and use it scattered several times a day, the more they use it. The more the more faithful.

Li Mu's hope for the yy game hall is to firmly occupy the user's fragmented time, so that the yy user's stickiness can be improved qualitatively.

At the same time, Tengxun, which is far away in Shenzhen, is also working hard.

Tengxun has been working overtime regularly for many days. Since the launch of yy, all technical employees have implemented the 996 work system: going to work at 9:00 am and leaving work at 9:00 pm, six days a week.

Tengxun employees also know that now is a critical moment of life and death. With the support of strong products and Tieba and Happy Farm, yy is booming in the field of instant messaging, and its QQ share is getting smaller and smaller. At this time, all hope is pinned on products open.

Mr. Ma is most concerned about the opening of the QQ game platform. He has long realized that if he only competes with yy in instant messaging, he is at a disadvantage in all aspects. Now he must find a way to break the game and use a surprising way to win To regain the situation, so the QQ game platform is his best hope now.

Dean Cooper, the representative of mIh, has been stationed in Shenzhen for a long time. He even goes to Tengxun every day to "take a shift". Although he does not know how to open technology, he needs to see how Tengxun is orderly and needs to see them Overcome the confidence of the opponent, and at the same time report the situation here to the headquarters in time. If President Ma or the headquarters has any information that needs to be exchanged, he will also come to the scene to convey it.

It was already night, and Dean knocked on the door of Mr. Ma's office. According to his habit of the past few days, he came in at this time to chat with Mr. Ma about the latest progress and situation, and then exchanged news, and then he could go back to the hotel by himself. .

Of course, Dean is very interested in the Huaxia tea he brewed. People in Guangdong love to drink tea. Almost every leader's office will have a set of tea sets and a sea of ​​tea. Every day, Dean will drink a few cups of tea made by Mr. Ma himself. Tea, after drinking it will leave.

When Mr. Ma saw Dean come in, he stood up directly from his desk, walked to the front of the sand, and said to Dean casually, "Dean, come and sit."

Dean laughed and said, "I've been addicted to drinking your Huaxia tea these past few days, and I can't help but come to your office at this time."

Mr. Ma smiled slightly: "Drinking tea is good for your health, and it can also regulate your mood. Usually, you can't sleep at night when you drink tea at night, but recently the pressure is so great, drinking some tea at night can help you sleep better."

Speaking, Mr. Ma had already started to boil water and make tea, and Dean sighed: "I can see that you and your employees have been under a lot of pressure recently, but your hard-working attitude is very appreciated by my leaders. He has always trusted you and your team very much. Even if there is an opponent at the level of Muye Technology, he believes that you will be able to lead the team to reverse the current situation. Our requirements are not high. If we can maintain a 40% market share, It has been very successful, and if it can reach 5o% or even higher, it will be even better.”

Mr. Ma said confidently: "40% is not a problem. As long as our QQ game platform is online, I have this confidence. After all, yy is only a single client now, plus two EB products such as Tieba and Happy Farm. And our QQ game hall will become the first client product associated with QQ, and in this product, we can do too much in the future."

Dean smiled and said: "I am also very optimistic about your new product. If it can be implemented, users' stickiness to QQ will definitely increase significantly. This is an advantage that Muye Technology does not have."

After saying this, Dean couldn't help sighing: "What I'm more worried about now is whether Muye Technology will copy our ideas and launch a game platform on the basis of yy."

Mr. Ma said: "This is very possible. After all, everyone learns from each other and plagiarizes in terms of product models. yy itself plagiarized our QQ, and added some original functions on the basis of QQ. This behavior is shameless, but we There is no way to stop it, the only way is to stay ahead at all times.”

"In addition, while I am letting the opening team step up to open the QQ game hall, I am still making people look for suitable opening teams. I want to temporarily increase our opening ability by an order of magnitude, and a budget of several million is enough to ensure that we have Powerful opening ability to continuously upgrade and update the QQ game hall. The current front line of Makino Technology is too long. After our QQ game hall is launched, if they imitate us from scratch, it will definitely be difficult to catch up with us. of.” (To be continued.)