Chapter 505: Muye Technology Threat Theory

Chen Tong felt that Muye Technology must be coveting the traffic aggregation ability of the navigation website on the web side as a navigation website, so when he put aside all appearances and looked at the essence, he realized that Muye Technology must make efforts on the web side .

The current web product model is relatively simple. Except for forums, chat rooms, and some functional websites for viewing pictures, reading books, watching videos or listening to songs, the rest are basically portals. Of course, there are many kinds of portal websites. , like Sina-Lang are comprehensive portals, but like Zhongguancun Online, Autohome, 17173, they are vertical portals.

Chen Tong carefully analyzed the product line of Muye Technology. He felt that the existing web products of Muye Technology did not require them to deploy the traffic on the web side. Their post bars, happy farms, and personal spaces were all supported by YY. Absorbing the vast majority of netizens, at this time, web traffic can only play the role of icing on the cake, and it is of little significance.

How can you make a product that is very tasteless to yourself with the way of doing things with Muye Technology? What's more, Muye Technology's move is a bit boring. It imitates a personal station with no technical content, and mobilizes large resources to coordinate, making it clear that Hao123 will be driven to a dead end. For such a large company, What's the point of doing such a thing?

The same person Chen pondered for a long time: he did not need web traffic, but he still had to do such a navigation website. The only reasonable explanation was that Muye Technology wanted to control web traffic.

After figuring this out, Chen Tong was also scared into a cold sweat. Although the overall navigation station feels very low-end, the traffic of the navigation station should not be underestimated. If Muye Technology can really kill Hao123 and replace it, Then all the well-known web sites in the country will be strangled by him.

Sina-Lang’s current daily traffic composition has four major directions. In order from largest to smallest, the first is the search engine, the second is Hao123, the third is self-login viscosity users, and the fourth is It is an external link. Hao123, which ranks second, contributes at least 25% or even 30% of the traffic sources to Sina-Lang, which includes not only new users, but also sticky users, but these sticky users do not directly type Sina-Lang. The website is logged in, but they are logged in through Hao123, so their traffic entry is also on Hao123.

If one day, there is no Sina-lang link on Hao123, then Sina-lang will lose at least 15-20% of its traffic, which is the blood supplied by new users. If the input of new users is cut off, then the overall traffic will be lost. At the same time, the viscosity users who jump to Xin-lang through Hao123 must depend more on Hao123 than on Xin-lang, so once they can’t find Xin-lang on Hao123 It is very likely that they will directly choose to enter other portals through Hao123. In this case, it is equivalent to losing the viscosity users.

When you think about it, it's actually quite scary.

For a portal, if it loses 20% or more of its traffic, it will be a devastating blow, especially for a listed company such as Sina. If a little bad news comes out, the stock price will suffer huge losses. A blow, the confidence of investors will also bring about a great degree of destruction.

The nervous Chen Tong immediately reported the possibility that he thought of to the decision-making department of Xinlang, but when these words reached the ears of the highest level, everyone thought that Chen Tong was alarmist.

First of all, they believe that all that Muye Technology has done is to build a navigation station. Chen Tong said that Muye Technology has built a navigation station to control the web traffic of the entire network. It is a bit too much to interpret the actions of Muye Technology, as if Like the interpretation of Lu Xun's articles in Chinese texts, an ellipsis is often analyzed and analyzed. One would say that the ellipsis represented the author's mood, and another would say that it highlighted the author's criticism and irony at that time. Chen It has the same effect as the language teacher now.

Secondly, they felt that Chen Tong was deliberately alarmist, and he must still be worried about the company's insistence on doing UC, so he kept promoting the threat theory of Muye Technology to make everyone believe his original statement and let everyone believe Everyone was afraid of Muye Technology and gave up the UC attempt.

Because Chen Tong once strongly opposed UC, now everyone has labeled him as a drag. Whenever he mentioned issues related to Muye Technology, everyone would unconsciously refer to his attitude when he opposed UC. , which also makes Chen Tong's image in the core layer of the company into a villain who only cares about one-third of his own land and ignores the company's overall development prospects.

Chen Tong is very stubborn, even though he has made the core layer feel a little disgusted with him, he still unswervingly warns: "Muye Technology is now intervening in Web traffic, it must not be at ease, we have included the former QQ technical team. It has been known to the world that Muye Technology will not sit still and start with Web traffic first. It is very likely that Muye Technology will make a big move against Xin-Lang. If we don't pay attention, once he seizes the lifeblood of Web traffic, we will It's in jeopardy!"

"Old Chen." The chief operating officer frowned, his voice was a little unfriendly, and he said coldly: "Can you stop meddling in UC's affairs? Your current task is to do a good job in the portal network and provide UC with strong power in the future. As for other things, you don’t have to worry about it, even if Muye Technology really wants to do something with web traffic, we may not really be afraid of him, after all, he doesn’t have much advantage on the web side.”

Another vice president also nodded and said: "Old Chen, you have deified Muye Technology a bit now, don't say these are just your guesses, even if you guess correctly, you can't be paranoid that Muye Technology wants to do what it wants to do. If we can do it successfully, our Sina.com has been doing it for so many years and has such a huge user base. Even if he builds a YY123 navigation station and deliberately tries to block our traffic, we don't need to be afraid of him at all. The traffic contributed by the navigation website is already It is not irreplaceable, not to mention that the navigation website is not only one of YY123, if YY123 does not have the entrance of Sina, then a large part of our users will definitely choose other ways to log in to Sina. This is our portal website. Competitiveness in the field.”

Chen Tong asked back: "What if Muye Technology also made a portal website? What if he imported all the traffic from the navigation website into his own portal website?"

The COO sighed and said, "Old Chen, it's boring to carry it all the time. If you say so, all Internet companies can't do what Muye Technology has done, otherwise they must beware of Muye Technology's retaliation. We have to beware of Muye Technology as a portal, if we change to Shanda, we may have to beware of Muye Technology as a game, and if we switch to Jinshan, we must beware of Muye Technology as an antivirus software, do you really think Muye Technology is a god?"

Chen Tong bit his point of view and asked: "Don't say that I'm raising the bar, just tell me, what if Muye Technology really wants to make a portal website, what should we do? They already have the star product YY, and the user stickiness It’s not a little bit higher than our website, and now I’m starting to lay out a navigation station and take the web traffic in my own hands. At that time, he will push his own portal website with both YY and navigation. What should we do? When the traffic is doubled, who will take the responsibility?"

The chief operating officer was in a hurry, slapped the table and said angrily: "If it's really like what you said, I'll take on this responsibility, are you satisfied now? If you are satisfied, I solemnly ask you to focus your energy. On the portal, as for the rest, don't think about it, it has nothing to do with you!"

The other party's sudden slap on the table to get angry made Chen Tong feel cold. He couldn't figure it out. He couldn't figure out why everyone thought that he was holding back his opposition to UC? I can't understand why no one realizes how dangerous Muye Technology's current actions are to Sina.

Coming out of the conference room, Chen Tong was in a moody mood. He made an appointment with a former National People's Congress alumni in advance. The two decided to have a drink together after get off work to ease the chaotic mood.

This Renmin University alumnus is the one who brought Liu Yingdong and Chen Tong together for dinner. When he received a call from Chen Tong asking him to drink, he readily agreed, and then thinking of Liu Yingdong's entrustment, he asked him, "Would you like to take Yingdong as well? Call? He respects you, an old senior."

Chen Tong thought of Liu Yingdong, and suddenly wanted to chat with him.

He and the friend who lives between him and Liu Rongdong are good friends who can talk about everything, but after graduation, the other party chooses to pursue an official career and is a national civil servant. We can talk about life, but we can't talk about career together, but that Liu Rongdong, really It's a bit of an appetite for yourself.

As for Liu Yingdong, a junior who worked in the opto-magnetic business in Zhongguancun before and could earn hundreds of thousands of dollars a year, when Chen Tong first met him, when he heard about him, he still looked down on him in his heart. He was a graduate of the National People's University. A top student, rooted in Zhongguancun and doing a small business with a bunch of stinky profiteers, is indeed a bit embarrassing.

But when we saw each other and the three of them had dinner together last time, Liu Rongdong actually took the initiative to chat with Chen Tong about the Internet. At that time, Chen Tong realized that Liu Rongdong actually had a deep understanding of the Internet, and many of his views were similar to what he saw himself. He said last time that he seemed to have transferred the storefront and was partnering with others to build an e-commerce website. He was still in the preparatory stage before going online. At that time, the two took advantage of this topic to chat about e-commerce. They couldn't help but admire him, thinking that this apprentice is simply an unborn genius in the field of e-commerce.

Chen Tong did not know that at this time, Liu Rongdong had activated his genes in the e-commerce industry more than a year earlier than in his previous life. The person who activated his e-commerce genes was Li Mu, the founder of Muye Technology. Liu Rongdong used it to fool Chen Tong at that time. many views

At this moment, Chen Tong felt that he might get some relief by talking to Liu Yingdong, a person who understands the Internet, so he immediately agreed and said, "Call Yingdong here. , let's find a place to have a drink together." (To be continued.) To find this site, please search for "" or enter the URL: