Chapter 510 Hunger Marketing + Pre-Sale Mode

Early the next morning, Li Mu convened Kong Lingyu, Lin Qingya, Ding Jian, and the team of YiTing.com in his office for a meeting to discuss the pre-sale preparations for the angp3 player.

Seeing that there is still more than a week before the Taobao online launch, a total of 31,000 P3 units have been shipped from the two foundries of Da 6 and Taiwan, and they will arrive in Yanjing within three days. Li Mu's tentative sales rhythm is first. YiTing.com started the reservation, and then waited until June 6th to start the sales on Taobao.com, and a week later, that is, around June 13th, the goods will start.

During this period of time that has passed, the foundry has to coordinate production capacity, arrange production plans, open molds, produce samples, and then produce the first batch of goods, so the efficiency is relatively slow, but after these preparations are completed, every week thereafter. The goods can be delivered once, and there is a contract of more than 2 million units tied to them. In the future, they will allocate more and more production capacity to ang. In this case, Li Muyou will be on June 13 for nearly 20 days from now. During the buffer period, the batch can directly throw the share of 100,000 units to the market.

Li Mu's idea is that it will be officially exposed on YiTing.com and yy on June 1st. The exposed content includes the shape, parameters, and price of the angp3 player, but only the sales channels are not exposed. That is to say, users will only know Muye Technology has customized a batch of very fashionable p3s for sale, and the price is basically about 40% off the market price, but I don’t know what form Yiting.com will use to sell, and Yiting.com only sells 100,000 machines. The sales mode will not be opened until June 6th, but interested users can make an appointment first, because only those who make an appointment will have the opportunity to purchase angp3 on June 6th.

In this way, the news that YiTing.com is going to disrupt the p3 market can be released first, causing an uproar without exposing Taobao.com. Everything will be revealed when Taobao.com is online.

Everyone who attended the meeting did not quite understand Li Mu's pre-sale.

Li Mu was reborn in the era of e-commerce blooming. Even if he has never done a variety of Internet marketing strategies, he is used to it, whether it is the hunger marketing played by Xiaomi, or the pre-sale mode played by Tmall and JD.com during the double 11 warm-up. Each has its own advantages and disadvantages, so Li Mu is going to play a combination of hunger marketing + pre-sale mode this time.

First use Xiaomi's routine to hype how good your products are, how awesome the design is, how powerful the hardware is, and how affordable the price is. I wish I could sell one and lose half of it, and mobilize the curiosity and enthusiasm of users. Then tell them that I only have 100,000 units in stock, which means that it must be hard to grab. It doesn't matter. You can make an appointment first. You don't need to pay for an appointment. A chance to snap up my product.

As a result, for the first time, Li Mu became an Internet marketing expert and gave his core team a vivid and forward-looking e-commerce marketing course.

Li Mu said: "You just need to remember one thing,

When promoting externally, our products are always the best, and we must learn to use our strengths to compare with the weaknesses of competing products. As long as it is our dominant field, we can brag about it with confidence and boldness. Weakness, then learn to avoid weaknesses, not a word. "

"Once our products are accepted by users, we will show a habitable attitude and approve the release of 100,000 Mango P3 units, which must be killed in seconds within three minutes, so that all users who haven't bought them have a feeling in their hearts: they can't buy them. It's just a loss!"

Ding Jian asked Li Mu: "Mr. Li, what if the users are not killed in seconds within three minutes?"

Li Mu squinted: "Then create the illusion that the product has been killed in seconds! Even if only 10,000 or even 5,000 units are sold within three minutes of going online, you must immediately stop selling them from the system and show everyone that one has already sold out. hint!"

Kong Lingyu was stunned: "Boss, isn't this a fake?"

Li Mu asked him, "The Jiangnan Leather Factory downstairs has said that it is the last day for half a month, and it has been said for half a month. What do you think of this phenomenon?"

Kong Lingyu said embarrassedly: "I don't believe it at all, I don't even look at it."

Li Mu said: "That's you, they say that they are the last day every day, and his potential users simply exclude people like you who regularly pass by here every day. If you don't get hooked on the first day, you will be forever It is not his potential customers, his potential customers are those who pass by the door for the first time every day. They are the real potential users. As long as the potential users are well maintained, he can make money. As long as he can make money, he can make money. I will continue to open stores here, and I will still call every day the last day, when this place really can’t make money, and when is the time for him to leave.”

Kong Lingyu said: "But we are not small traders. If we are such a big company, if we still do this..."

Li Mu said solemnly: "If you want to do marketing, you should not have any psychological pressure, you should focus all your energy on how to make users interested in your products. Of course, in the process of publicity, you can exaggerate appropriately. , but it cannot be exaggerated indefinitely.”

After speaking, Li Mu said again: "Just do as I said about the panic buying. At 8:00 p.m. on June 6th, Taobao.com was officially launched, and at 8:00 p.m., the flagship store of Yiting.com went online simultaneously and started sales at 8:00 p.m. No matter how many units are sold, the front desk must show that they are sold out, so that users can wait patiently for the next rush to buy. Only in this way can we create a halo of rare goods in the market, so that more people will pay attention and attract more people. Potential users."

Although some people were not too keen on Li Mu's intentions, since this was already Li Mu's order, everyone immediately obeyed.

Li Mu added: "Ding Jian, you have to communicate with the leaders of express delivery Yanjing Post in the next two days, and make sure that their es business will fully support our logistics link at that time."

The current logistics is still very backward. Most of the civilian express delivery companies that will bloom in the future have not yet been established. The ones that have already started are Z-Express, Shentong and SF Express. Right now Z-Express is the strongest, followed by Shentong, and SF Express is still focusing on Pearl. The strategic direction of Triangle and Shenzhen-Hong Kong Express has not been adjusted yet, so the most reliable express at the moment is the postal es. At least with Yanjing as the center, all third-tier cities in the country have relatively good es. The timeliness, and any private express company does not have the most complete postal network.

Ding Jian said: "Mr. Li, don't worry, I have already touched the es side. The 100,000 machines can be directly distributed to ten business halls for processing, and it is guaranteed that they can leave Yanjing within a day."

Li Mu nodded with satisfaction. The current express delivery has no timeliness at all, so it is very, very good to be able to leave the starting point within one day. Generally, the current express delivery pays attention to resource utilization rather than timeliness. If the vehicle is equipped with enough goods, some business halls may backlog the goods in a line for two or three days before they are released together.

After the meeting, Li Mu asked Ding Jian and the person in charge of Yiting.com to post the pre-sale information of Mango P3 on Yiting.com as soon as possible. When everyone started to prepare for the pre-sale of P3, Sun Qian found Li Mu and said to Li Mu : "Mr. Li, Zhang Yao just sent me a letter of resignation."

Li Mu frowned: "Is that Zhang Yao who just joined the job yesterday?"

Sun Qian nodded.

Li Mu couldn't help but said, "Isn't it? Is it because Chen Hui was too impatient and scared the other party?"

Li Mu has always been more concerned about Chen Hui. On the one hand, because he did see the shadow of himself in the previous life from Chen Hui, he decided to help him; on the other hand, he also felt that a person like Chen Hui was worthwhile. Have a good love.

However, the woman asked to resign one day after she joined the job, which made Li Mu instinctively think that the matter had been screwed up by Chen Hui.

At this time, Sun Qian said with a smile: "Chen Hui is very impatient, and I don't know how he is so talented. Zhang Yao just joined the job yesterday, and Chen Hui took care of her. Today, when Zhang Yao handed in his resignation letter, I followed me. She confessed and said that she and Chen Hui had decided to be together, and in order not to embarrass the company, she took the initiative to resign and leave, so that Chen Hui could continue to stay in the company."

"Fuck me."

There was a 180-degree reversal between the plot and what he imagined. Li Mu couldn't help but exclaimed, then came back to his senses and said with a smile, "This Chen Hui really has two brushes! It's been a few years since the two of them. It's only been less than 24 hours since the first meeting..."

Sun Qian smiled and said, "It is estimated that both of them still have feelings for each other, so it will come naturally."

Li Mu said: "Since it's a matter of course, we can't fight the mandarin ducks, and special circumstances will be dealt with. You can communicate with them. They can stay in Muye Technology at the same time, but they must distinguish between public and private. If there is any confusion between public and private In this case, you can’t blame the company for being unfriendly.”

Sun Qian nodded and said, "Then I'll go back and talk to them about this in private."

Li Mu snorted, called Lin Qingya over, and communicated with her about some details about the relationship between employees. Lin Qingya said: "At present, large companies have relatively clear regulations prohibiting employees from falling in love, and we are not the only ones. family."

Li Mu said: "We don't encourage company employees to fall in love, but we can't absolutely prohibit them. Now white-collar workers living in big cities are under too much pressure. They spend the rest of their time resting apart from work every day, and they hardly know a few other than colleagues. Friends, office romances are very easy to frequent. We only need to hold onto three viewpoints. First, office romances should not involve sensitive positions, such as personnel and finance; secondly, office romances should not affect work; thirdly, office romances should If it turns into a de facto marriage, we will ask one of them to resign, as long as these three points are well controlled, it is not impossible to have an office romance."

(To be continued.) 8

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