Chapter 506 Planning the Overall Situation

Liu Rongdong knew for a long time that Li Mu wanted to dig Chen Tong.

Although he didn't know why Li Mu was interested in Chen Tong, a senior at the National People's Congress who was at least a dozen years older than him, he felt that he was Li Mu's partner and could solve problems for him as much as he could reasonably. Taobao, which we do together, has nothing to do with it.

So, when he received a call from the middleman, saying that Chen Tong wanted to call him and drink with him, he agreed without hesitation.

Chen Tong chose a restaurant with an elegant environment and a strong literati atmosphere. After the three met in the restaurant, Chen Tong ordered a bunch of good dishes with the fastest speed. He asked for a pound of white wine. When it came to three glasses of wine, to Liu Rongdong, another old alumnus Xiao Zheng said: "Thank you two for coming all the way, I'll give you a toast first."

As the middleman who brought the two together, Xiao Zheng glanced at Chen Tong and asked him, "What's wrong, old Chen, what troubles are you encountering?"

Chen Tong waved his hand: "Today I mainly want to have a drink with you guys, so I won't mention the troublesome things."

Xiao Zheng nodded slightly, picked up the glass and said, "If you don't want to talk, don't talk, it's all in the wine, come, let's go first."

Liu Rongdong guessed that Chen Tong must have encountered something unsatisfactory at get off work, otherwise he would not have made an appointment for a drink as soon as he got off work. When his mind moved, he didn't say much at first. After a little bit of drinking, he opened his mouth and said, "Brother Chen, the e-commerce website that I have partnered with others will be launched next week. If you have time, come over and give our team a training. ?"

Chen Tong laughed at himself and said, "I'm just a website developer, how can I know about e-commerce, so I'd better not mislead others."

Liu Yedong hurriedly said: "Brother Chen, in the end, e-commerce also relies on content to win. You have been working on Internet content for so many years, and you have rich experience. If those people in my team can grasp your understanding of the Internet and users Thirty percent, I would wake up laughing from my dreams."

Xiao Zheng also said at the right time: "Yes, old Chen, you are quite qualified in the Internet industry. Going to give lectures to the young people of Qidong Company to deepen their understanding of the Internet can also be regarded as helping Qidong improve. Team level."

Chen Tong sighed lightly: "Okay, as long as you are not afraid that I will mislead your children, then I will show a shameless face."

Liu Rongdong smiled and said, "Then I'll make arrangements. The time is set for the afternoon of next Friday. I wonder if you have time, Brother Chen?"

Chen Tong didn't think much, nodded and said, "Okay, I don't have any other arrangements for the time being, so I'll make it next Friday.

"

All night, Chen Tong didn't talk to Liu Rongdong and Xiao Zheng about the troubles he encountered at work, but Liu Rongdong vaguely felt that Chen Tong's resentment seemed to be heavier, and it was estimated that there was some kind of conflict with Sina. It must be good news for Li Mu, who has always wanted to dig him.

The two accompanied Chen Tong to drink until eleven o'clock in the evening. All three drank a lot, but they all drank more than their own, so no one really drank too much. After they went home, Liu Yingdong called Li Mu. Briefly describe today's situation.

Li Mu heard Liu Rongdong talk about drinking with Chen Tong. Chen Tong seemed to be in a bad state, so he asked Liu Rongdong, "What do you think he is facing now?"

Liu Rongdong said: "I think 80% of it is related to work. He puts too much effort into his work. If he encounters troubles at work, it is normal to have such a state."

Li Mu said: "Sina.com's current development situation is very good, what bothers him?"

Liu Rongdong said: "It may also be that there is a conflict or disagreement with other people. I vaguely heard some news, it seems that he does not support Sina's recruitment of the QQ team to continue to develop UC."

Li Mu said: "It's possible, if I were him, I wouldn't support Sina to do UC."

Liu Rongdong said: "No matter what the reason is, this is at least a good signal for Muye Technology. The premise of poaching Chen Tong is to make him disappointed in Sina, otherwise, just rely on money and treatment, and want to poach it. He's so hard, at least a little looser now."

Li Mu snorted and couldn't help asking him: "By the way, you asked him to go to Taobao.com to give a lecture to the team next Friday? Our Taobao.com will be online next Thursday. What kind of bad water is in your stomach?"

Liu Yongdong smiled and said: "I'm not holding back any bad water, I just want to find an opportunity to give Chen Geliang a little foundation to let him know the gap between Sina and Muye Technology. I have always told him that I am building an e-commerce website, but I have never been able to. Tell him what kind of website I'm working on. We will launch next Thursday. The first batch of MP3s customized by EasyTing.com will definitely make some noise, and he will definitely hear about it. If he asks me then , I'll just say it straight, if I don't ask, I'll continue to sell it, but no matter what, he will definitely not go back on what he promised me, so he will definitely come to Taobao headquarters on Friday, and you can come over then, I will let me first He is frustrated, and you will use your best psychological offensive to completely destroy his confidence and emotion in Sina."

Li Mu pursed his lips and said, "The method is good, but isn't it a bit damaging?"

Liu Yongdong said very seriously: "Forget it, I don't think it's a bad move. After a few contacts, I think Brother Chen is quite to my taste, and you just want to dig him out of Muye Technology, so I I would rather help you destroy his pride and let him surrender to you, than let him take his pride and his career and be completely destroyed by you like QQ. I do this to get him over and give him a better one. Otherwise, if you kill Sina one day, it will be difficult for him to go forward."

...

On the eve of Taobao's launch, YY123 continued to be strong.

In the past few days, YY gave YY123 a user-wide pop-up window every day, so that YY123's traffic continued to rise in a short period of time. This daily pop-up window made Li Xingping very anxious.

In one weekend, his Hao123 traffic dropped by 40%, and YY's lethality is indeed unacceptable.

Li Mu's current plan is to continue to use YY to divert traffic to YY123, continue to erode Hao123's share, first make Li Xingping out of anxiety, and then use Du Wei's offline advertising to give him the final fatal blow. You can start the acquisition of Hao123.

The whole thing about navigating the website has entered Li Mu's rhythm. Li Xingping can't avoid Li Mu's routine. The rest is only a matter of time, but the problem of the portal made Li Mu a little anxious and angry. It is difficult to compete with established portals such as Sina and NetEase in the portal field, because Li Mu knows that portals do not depend on traffic, but on content.

After 2012, Internet people collectively criticized the portal, and felt that the portal, the PC side, and the Web side have all gone downhill, and even entered their twilight years, but Li Mu believes that the portal is an indispensable aircraft carrier in the web field.

If Sina hadn't relied on its own powerful portal, it would have been impossible for Sina to develop a blog, let alone Weibo. Especially, Weibo, a big product with a market value of 10 billion US dollars, has become a great weapon to save Sina in the end. ; The foundation of NetEase is also on the portal website, otherwise its game industry would not be possible at all. A good portal, like a good product, represents traffic and users.

With a powerful portal in hand, there will be too many directions for future development. In the future, many new product models will first appear in the form of Web, first formed on the PC web side, and then gradually turn to after the advent of smartphones and the 3G era. Mobile Internet transfer, video websites and e-commerce websites are all born from the web side, including YouTube, Facebook, Youku, Wiki, blog, Weibo, matchmaking, dating and other models are born from the web side, in Li Mu's view , Tengxun's portal has been doing too badly, they pay too much attention to QQ this product, they focus all their energy on QQ, with the consistent strength of QQ, if it really pays attention to the portal from the beginning, why It may give Youku a chance to rise, but how can it be so hard to keep up with Taobao and Sina Weibo?

Tengxun Weibo did everything possible to catch up with Sina Weibo, but in the end it had to give up this product line. The reason why it couldn’t kill Sina Weibo was not because of lack of traffic, nor because of lack of this gene. The core key is that it has not really been solid since the portal era. Almost all the traffic sources of the QQ portal come from QQ, which is equivalent to a portal built up by QQ, but it is really necessary to look at the problem. If it goes up by itself, the content of any section of the QQ portal itself is not professional enough, news is not as good as Sina and NetEase, video is not as good as Youku and Tudou, sports are not as good as Sina and LeTV, and cars are not as good as Autohome. Well done, if you do not recommend through the QQ pop-up window, there are very few users who will actively choose the QQ portal.

If there is no intention to create the content, and the content is not refined, how can it be possible for users to have real dependence? This is why Tengxun failed to make Weibo and video the key.

It is precisely because Li Mu realized the crux of the problem that he had an extremely urgent desire for Chen Tong to build a portal to provide more possibilities for future development. With the continuous improvement of bandwidth, the web terminal can be derived from There are too many business lines, and there are some business lines that YY cannot handle. When hardware and network are not allowed to support the mobile Internet era, it needs to rely on portals to fill the gaps in the scope of YY's capabilities.

Li Mu planned a lot of things, and he also wanted to do everything like Tengxun in later generations. Tengxun in later generations has done almost all industries in the Internet field, including instant messaging, mobile Internet, online games, WeChat, websites, and videos. , blog, Weibo, mailbox, alumni, O2O, C2C, B2C, etc., etc., in almost all fields, Tengxun first tries to do it by himself. , but to save the country and invest in other related companies in order to achieve their goal of occupying a certain share in the industry. Even those products that cannot be made, they have never given up. The worst is to make them and release them. There it is left to fend for itself.

Li Mu's goal is to be a Tengxun in the new era. He wants to plan the overall situation just like the Tengxun in his previous life, but at the beginning, he must do his best in every aspect as much as possible...

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