Chapter 511 Li Mu's Year 2002
For practitioners in the domestic p3 industry, today has ushered in their first major earthquake.
YiTing.com suddenly pulled up a banner advertisement on the homepage, announcing that they cooperated with the ang brand and customized the YiTing.com customized version of the p3 player from ang. Window recommendation, gathered a large number of users.
This is probably the first time that domestic p3 manufacturers and domestic p3 enthusiasts have seen such a gorgeous visual advertisement. The nine colors of p3 are centered on black, red orange yellow green on the left, blue blue purple silver on the right, with gray and black metallic texture The background color of the whole propaganda poster looks very high-end, which is really eye-catching.
In this banner ad, this 64b player, defined as ang-e, amazed everyone, and its price surprised everyone.
The price of ang-e is only 368 yuan. You must know that the cheapest 64b player of the current miscellaneous brand is about 550 yuan, and the bigger brand is at least 600 yuan. The 368 p3 player is simply cheap. It is incredible, and ang-e also gives a very beautiful earphone for free. The color of the matching earphone is the same as the color of the body, and there are nine colors to choose from.
In addition, YiTing.com also announced that the first batch of ang-e sold is only 100,000 units, on a first-come, first-served basis, while stocks last.
For a time, ang-e attracted the attention of a large number of netizens. Many users who planned to buy p3 or were interested in p3 were moved. The appearance of ang-e instantly killed all similar products on the market, not to mention It's not a little bit cheaper than similar products on the market. Users can't find a reason to refuse such a p3 player.
However, Yiting.com seems to be deliberately selling off. No one knows how to buy this ang-e. Right now, it is just making an appointment on Yiting.com. Any registered user of Yiting.com can make an appointment for ang-e, and get A twelve-digit reservation code, the reservation code does not cost money, and it is not mandatory to purchase ang-e, but if the user wants to buy ang-e, he must make an reservation in advance and have a specific reservation code.
However, as for how to use the reservation code, YiTing.com did not give any hints. They just said that the sale will officially start at 8:00 pm on June 6th, and users who make reservations can make an appointment before 7:50pm on June 6th. Open YiTing.com and wait for the official release.
Zhao Kang's navy moves at the right time. At this time, like a virus, ang-e is being promoted everywhere, and the price, appearance, and various parameters of ang-e and competitors' products are compared. There is no doubt that ang-e is cost-effective. , it is completely crushed for p3 players below 700 yuan, and even those high-capacity p3 players with 128b large memory are only larger than ang-e, and other conveniences are still incomparable.
p3 is not a high-tech product,
Most of the products use the same chip and the same decoding standard. The only thing that can be distinguished in terms of performance is the memory. The rest is the brand, price and appearance. The difference between ang-e is that the brand is not well-known, but it is easy to listen to. The net makes up for the lack of ang's lack of brand awareness to some extent. As for price and appearance, ang-e is not afraid of any opponents.
Based on the surprisingly high cost performance of ang-e, coupled with the vigorous promotion of EasyTing.com and yy, as well as the cooperation of the Navy, the effect of the publicity is very significant. In just one day, the number of reservations of ang-e has reached 2.18 million. This not only surprised Li Mu, but also shocked the p3 manufacturers!
Although there is almost zero threshold for reservations, Li Mu did not expect the number of reservations to reach such a high level in a short period of time. However, he is still a little worried about the conversion rate of the number of reservations. Some domestic mobile phone brands in later generations pre-sold on JD. It’s always a few million, but when it actually goes on sale, the actual conversion rate may not even reach 1%, but the product of ang-e is full of sincerity, and now that p3 is continuing to be hot, Li Mu subconsciously I think that the conversion rate of ang-e should not be too bad.
That night, p3 manufacturers and distributors lost their sleep. They have never experienced the era of e-commerce exaggeration.
However, the industry is also discussing what is the situation of Yiting.com's distribution channels and why their distributors have not received any relevant news.
The current distribution channels of p3 manufacturers are all accurate to the counter, from the general representative and the city representative all the way to the counter of a certain store or an electronic city, so the bottom layer has a very good understanding of the industry dynamics. In general, which electronic city is The counter was obtained by the seller of which brand, this kind of information is transmitted very fast, but now from the manufacturer to the seller, no one has heard of the brand ang, no one has seen its stores and counters, and no one knows What method is he going to use to distribute the goods? The first batch of 100,000 units will be sold, which is basically the total national sales of a mid-range p3 brand in one month.
For Li Mu, the biggest task of Yiting.com and ang is to pave the way for Taobao. Attracting users' attention, then directing users to Taobao, and Alipay supporting payment channels at the same time, this matter will be a matter of course.
If in 2016, just ask any Internet person, how can they make online shopping hits in 2002, and they sell tens of thousands or even hundreds of thousands of hits every month, the other party will definitely think that the questioner is stupid. In 2002, the number of Internet users did not exceed 60 million. The e-commerce model was cumbersome and the penetration rate was low. How could it be possible to make explosive products online.
However, the year 2002 at this time was different from the year 2002 in the previous life.
The emergence of YiTing.com has accelerated the development process of p3 audition, download and even p3 player hardware to a certain extent;
The emergence of Tieba has increased the number of netizens in China to a certain extent, and contributed to the expansion of the current scale of netizens;
The emergence of Happy Farm has further changed the people's love for games at this stage. There are many middle-aged and even middle-aged and elderly people who have never touched a computer, because this game has become a netizen. It can be said that there are still hundreds of happy farms. Thousands of users have not activated yy, which is enough to prove that these users are pure farm users;
The emergence of 3321 has allowed the backbone of society, that is, the parents of children born in the 1980s, to come into contact with the Internet;
The emergence of Alipay has made the social backbone class developed by 3321 become the first batch of seed users of online payment. In addition, it has also cultivated a large number of contemporary college students, who are able to generate income on 3321 and have economic independence. These are also the payment user groups on the Internet today; then, Alipay began to access third-party merchants such as "Legend", which further increased the current Alipay user scale;
The emergence of yy has further increased the current scale of netizens. The popularity of yy groups has turned online social networking into group social networking overnight, and a large number of users who have no access to the Internet have become netizens for group social networking;
Subsequently, Happy Farm and yy's value-added products worked together to directly lift Alipay users to the order of 10 million users. That is to say, Alipay has now connected more than 10 million bank cards. This scale is Ali only achieved it in 2004, the second year after Alipay was launched.
Li Mu came back and did so many things, weaving such a huge and interlocking web one by one, he has already changed the Internet modification of his previous life in 2002 beyond recognition and turned it into his own 2002 .
Some things were difficult to achieve in 2002 in the previous life, but in Li Mu's 2002, everything became much easier.
...
When ang-e attracted the attention of countless people, another major event of global attention happened.
The 2002 Japan-Korea World Cup finals officially started.
For the first time in the history of the Huaxia men's football team, it has entered the World Cup finals, and the enthusiasm of the whole people for football has reached its peak.
Several buddies in Li Mu's dormitory have been on the field since the opening game. If the dormitory can't be seen, everyone will go to the cafeteria or the off-campus restaurant, but there are too many people who go to these places to watch football, so everyone After discussing it, I thought of putting together some money to rent a small apartment off-campus, and I could run over to watch the live broadcast every day when there was a game.
People like Liu Nian, Sun Jian, and Hu Zhengdao didn’t dare to be so extravagant at first, but since 3321 came into being, these families who are more stretched are more generous, so when everyone acts collectively, they spend money on each other. Can keep up with the rhythm.
Li Mu hasn't been to school for many days, and these people didn't include Li Mu in the discussion about renting a house, but Li Yawei had to call Li Mu, not to get Li Mu to join forces, but to think that Li Mu would never show up again. Everyone almost forgot that there was this other sleeping buddy.
Li Mu received a call from Li Yawei. After hearing that several people were going to rent a house to watch the game, he was a little surprised, and then smiled, "Don't rent a house. I rented a suite in the community at the east gate. Let's go there and see."
Everyone knew that Li Mu must have rented a house outside the school. Li Yawei was not surprised when Li Mu said this, but just asked Li Mu, "Will it bother you and your sister-in-law too much when we go there to watch the football?"
Li Mu said, "Stop talking nonsense. When is the next game?"
"Tonight at half past seven, Spain vs Slovenia."
Li Mu said, "Okay, you all come to Yucheng Garden at the east gate of the school at seven o'clock, and then call me."
(To be continued.)
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