Chapter 802 Straight to the Olympics

Director Jia was very proud some time ago, not to mention that he became the head of the station, and the income-generating tasks of the central station have also been completed very well. * w.suimeng.lā And the reputation of the TV station's programs is getting better and better. He has been praised by the leaders more than once.

It's just that he has been a little worried recently. This year is the year of the Olympics. CCTV will definitely have a lot of programs related to the Olympics, but the funds need to be raised by themselves.

Although the advertising fee has increased a lot, the various costs have also increased a lot. The salaries of the personnel alone have increased a lot, not counting bonuses and subsidies.

At this time, he suddenly received a call. After seeing this call, Master Jia had an idea in his mind.

"Hey, Mr. Jia, it's a bit expensive for you to invite me to eat here." Dong Laishun's price is not cheap.

"Hey, Mr. Feng always invites me to dinner, so I always invite him back."

"That's right, Mr. Jia has been promoted and his salary has been raised, so it's time to treat him." This Mr. Jia has not only become the director of CCTV, but also the assistant to the head of the Central Propaganda Department. He did not expect to be promoted so quickly.

After a few chopsticks of mutton went down, Feng Yu clinked glasses with Mr. Jia and took a sip of the wine. The taste of this hot pot is really nostalgic.

"Why didn't you see Mr. Feng in this year's CCTV advertising bidding meeting?" Director Jia asked with a smile.

"I'm busy abroad. Didn't someone come over to participate in the bidding? I heard that this year's bid king is 66.66 million, which is much higher than last year. In the end, you will act according to this." For reference, the prices of other advertising spaces have been increased, so the overall advertising fee this year is at least 50 million more than the whole year, right?"

Why, you still want your buddy to raise the price for you? In the future, the bid king of CCTV will not be disputed, my buddies. Those people are too crazy, thinking that a golden advertisement can represent everything, but they don't know that if the money is spent, they can buy several advertising time slots, and the effect will be better.

However, the past few years have also been the madness of the wine factory. The Confucius family and the Confucius banquet in the past two years, and the Qin Chi in the past two years, Lehaha seemed to be crazy for two years in the previous life, but in this life, Lehaha is no longer Need to compete for the top bid, Feng Yu would rather have a higher density of advertisements, who makes Lehaha have more product types.

The same is true for other products, as long as the advertisements are guaranteed, there is no need to compete for the position of the king of bids. Anyway, most of Feng Yu's products have no competitors.

"Advertising fees are much higher, but they also cost a lot. This year is the Olympic year, you know that, right? For the Olympic Games, we will go to the United States for interviews and prepare various programs, all of which cost money. The place." Director Jia said with a deliberate sigh.

Mei Zhigao looked curiously at Director Jia, the director of the central station, he felt completely different from what he had imagined. There is no airs of officialdom, and it seems that you are still very familiar with Mr. Feng?

"Master Jia, we have known each other for a long time, what do you mean, just tell me."

"Mr. Feng, I think you have a lot of ideas about program production, why don't you give us some ideas?"

Mei Zhigao's mouth grew so big that he forgot to stuff the mutton into his mouth. The leader of a TV station hired an irrelevant person to make a program for the TV station? Mr. Feng... still understand this?

It turned out to be this matter, Feng Yu originally thought that Director Jia wanted to ask him for some sponsorship or something. However, Master Jia should also understand that if Feng Yu pays for the sponsorship, he will definitely not suffer a loss.

"Program production, in November last year, five sets of programs were on the stars. You can just broadcast the whole process, what's so difficult about it?" Live broadcast of sports programs is not live broadcast of evening parties, This is very simple.

"That's not a problem. We originally arranged it this way. But now, the leader asked us to warm up the promotion of the Olympics, because the Sports Commission said that this Olympics will definitely create the best results in history. I heard that He also got a lot of sponsorship. Lao Lu from the sports committee speaks louder!" Director Jia said with some jealousy, and at the same time looked at Feng Yu with piercing eyes.

Feng Yu can see this, why ask me about the production of the program, and still want me to sponsor it!

"Master Jia, I sponsored some from the Sports Committee, what's the matter, look at what you mean, hope I can also sponsor some for the CCTV?"

Director Jia said a little depressed: "You said that the fifth episode is also a star program, why can't the advertising fee be sold at a higher price?"

Um? Is the advertising fee for five sets very cheap? This year is the Olympic year, so the publicity must be strong. Putting advertisements in the five sets will definitely have a good effect.

"Are there any advertising spaces left? I'll look back and see if the price is right, I can buy a few." Feng Yu said relaxedly, "By the way, in this Olympic year, I actually have an idea that I can do An Olympic special."

"What special program?" Director Jia asked curiously.

"Wind and rain—straight to the Olympics!"

Director Jia: "..." The show hasn't been seen yet, so you just make the final decision on the title, right?

"Tell me what the show is about first."

"The program is very simple. It is a fixed time period every day, such as noon or evening prime time, to broadcast some programs about the Olympics. Don't always broadcast the games, you can add some commentary on Olympic knowledge. There are also players who promote our national team , Which ones are expected to win medals, you can find out by contacting the Sports Commission.”

"Wouldn't that put too much pressure on those athletes?"

"Pressure is also motivation. Let's talk about Deng Yaping. No matter how much pressure there is, who is her opponent? Liu Guoliang, last year's results are also unrivaled, right? And Wang Junxia, ​​the Oriental Deer is not her self-appointed. Still There are gymnastics, diving, weightlifting and many other events. More than one athlete has the strength to hit the gold medal. In some events, there is even hope to break the world record. We must let everyone know that they are going to win glory for the country .”

"that's it?"

"Of course it's more than that. You can also introduce the honors we have won in the Olympics, and you can also introduce those unknown coaches and others. They are behind the scenes and have paid a lot."

"That should be true. The honor belongs to the collective." Master Jia nodded.

"When reporting on athletes, we should also distinguish between primary and secondary. Like table tennis, it is not interesting. No one is our opponent. We can report on track and field, badminton, etc., and advocate sports for all by the way." Although we can't go to the Olympics, but We can also participate in sports', this slogan is not bad. Running or something is the easiest sport for everyone to participate in."

National Movement? The concept is good. Putting this slogan forward will definitely satisfy the leaders above. But he never thought that who is the banner figure of Huaxia Running now, it is Wang Junxia. This invisibly increased Wang Junxia's commercial value, and Feng Yu's long-term contract advertisement took advantage again.

Hey, shouldn't some famous players be signed at this time, for example, Fu Mingxia seems to be the one who started to dominate the world diving in this Olympics, right?

Well, let the person in charge of advertising sign all these good-looking athletes. (To be continued.)

PS: For the third change, thanks to zhi, 114259899, ​​Jinxiu, ZF!, Fanatic Water and other book friends for their monthly tickets, thank you, there will be more updates later