Chapter 1534: Meat Rotten in the Pot
Since the sales of Wind and Rain mobile phones in foreign countries have been increasing, those foreign mobile phone manufacturers have also begun to encircle and suppress the Chinese market, which is also regarded as besieging Wei and saving Zhao.
They want Feng Yu to pay more attention to the base camp of the Chinese market, thereby slowing down the pace of expansion in foreign markets. But Feng Yu originally formulated a dual-brand operation route, and there are Aihua mobile phones in China.
Since the launch of the Aihua mobile phone, it has occupied the top spot in the country in a short time, suppressing the former domestic bosses Motorola and Nukia, and even making Suoai and Sixing unable to lift their heads.
As for some former big brands, they have either withdrawn from the Huaxia market or are lingering on, at least no other brands can be seen in the advertisements of major media.
Even the original Philips gradually gave up mobile advertising, they felt that small appliances were more profitable, for example, they maintained the world's No. 1 shaver.
Their mobile phones are still profitable, and although the profits are declining, they have not given up. However, they are very clear that the main technology source of their mobile phones is the cooperative enterprises of Fengyu Electronics. Once they become bigger, the other party can stop the authorization at any time.
Of course, it is also possible to develop it yourself, but Philips does not have the confidence to surpass the wind and rain. Suoai, a mobile phone manufacturer that is a joint venture between two large electronics companies, is not a rival. Also, the mobile phone manufacturers of Nekia and Motorola are their main business, and they are not rivals. How can they succeed in their side-by-side business?
Unless a lot of R&D funds and energy are invested, it is possible to succeed, but only possible. There is absolutely no need for them to spend so much money for a possibility, and it is also accompanied by the possibility of breaking down cooperation with Fengyu Electronics.
Because other mobile phone manufacturers attacked the Huaxia market, Aihua mobile phone brand could not carry it, Feng Yucai decided to let Fengyu mobile phone also start advertising in China and do a lot of promotion.
Just at that time, Fengyu Mobile began to promote the main model of 399 yuan, which can be regarded as two delays.
After a period of time, the sales volume of the 399 yuan mobile phone has attracted the attention of the world. None of them thought that such an old and backward mobile phone, without a single TV advertisement, actually defeated many of their main mobile phones. Type, sales are high every month.
Although they can be sure that the profit of this phone will not be very high, but small profits but quick turnover.
Originally, they thought that the final sales volume of this mobile phone would only be 1.8 million units, but it has only been more than two years since it was launched. The global sales volume has already exceeded 100 million units, and it is still growing rapidly. .
If it continues to grow at this rate, it may be possible for global sales to exceed 150 million units. And it is also with this mobile phone that Fengyu mobile phone has also gained a certain popularity in poor areas such as Africa.
In fact, according to the sales growth of this mobile phone, it would not be surprising to say that the global sales volume has reached 200 million units, but since the popularity of this mobile phone, mobile phone manufacturers such as Wellkia, Motorola, and Suoai have launched cheap phones. Types, especially Nukia, are very good at it themselves.
The appearance of many mobile phones of Nijia is the same, so that the same casing can be used to reduce their cost, and the internal functions, components, etc. can be updated.
Nukia's purchase volume has always been very large, and they never have any leftovers, and they can almost use them.
Thanks to the speed at which they update a mobile phone in an average of three weeks, everyone did not find that their products were outdated. Instead, they felt that Nukia has always been leading the world in innovation.
But many people have also discovered that it seems that many of the products of Neckia are following the ups and downs of mobile phones.
Let’s just say that Wellkia launched a mobile phone named 1110 model, which is a cheap phone, and it is cheaper than the wind and rain mobile phone. The price of Huaxia is 369 yuan, and the overseas price is 56 US dollars.
Other mobile phone manufacturers have also launched cheap phones. For example, Four-Star Mobile also launched a mobile phone at this price. There are also Suoai and Motorola, which has formed a trend of encirclement and suppression of wind and rain mobile phones.
At this time, Fengyu Mobile and others began to license mobile phone technology to other domestic manufacturers, plus some alternative technologies developed by those manufacturers. Several mobile phone manufacturers emerged in China and quickly developed into dozens of brands.
The emergence of these mobile phone brands has greatly promoted the popularity of mobile phones. Many people want to buy mobile phones, but they do not want to buy such cheap phones.
But the better ones cost more than 2,000, and they were reluctant. At this time, the powerful and cheap copycats appeared. Although most of them were a bit bulky, they were also loved by many people.
And these cottage phone manufacturers imitated the appearance of big brand mobile phones and launched a series of "new" mobile phones, which took away a lot of sales from those mobile phone manufacturers.
The ones with the least damage here are the Wind and Rain cards and the Aihua cards.
Because foreign mobile phone manufacturers are almost all asking Fushikang and other foundries to do the OEM, and Fushikang has played a big role in the smooth imitation of those cottage functions.
If you make a little change, there will be no infringement. Then Fushikang's output can become larger and the cost can be lower. Then those manufacturers of knockoff machines can use cheaper prices to seize the market.
Therefore, the emergence of these copycat phones has invaded the market of those foreign mobile phone manufacturers, while the market of Aihua mobile phones and Fengyu mobile phones is still their own, and their products are not particularly imitated.
I thought that when they obtained the authorization of Fengyu mobile phone, they included a clause prohibiting imitating the appearance, trademark pattern, etc. of Fengyu mobile phone.
If there is a lawsuit or something, the wind and rain are not to worry about. They take care of it. Even if it is procrastination, it can drag down those small manufacturers, but Feng Yu is disdainful to do so.
In Feng Yu's view, it is good for small manufacturers to appear. In the past, Huaxia's mobile phone technology continued to make innovations. Many of the technical backbones of those mobile phone manufacturers were technicians from these small manufacturers.
In the future, Fengyu mobile phone and Aihua mobile phone will continue to expand in scale, so it just happens that more technical personnel are needed, so that they can train in those small manufacturers, and they will be able to dig them with high salary in the future.
And this also makes China's mobile phone industry more prosperous. With a large base of technical personnel, more talents will emerge from it.
In the future, Feng Yu intends to make Huaxia's mobile phone technology a benchmark in the industry and a target that mobile phone manufacturers in other countries can only look up to.
And this also supports national enterprises. Although they are mainly targeting the Huaxia market, the meat is rotten in the pot, and Feng Yu doesn't mind at all.
Feng Yu's goal is to let Fengyu Mobile monopolize the overseas market!
...(To be continued.)
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