Chapter 1573: A Strange Propaganda Method
Wang Zhongjun looked at a document and put it down for a long time.
"Mr. Feng, do you really want us to invest 3 million, purely for publicity?"
Can this movie, without any celebrities, do well at the box office? Don't the audience go to the big stars when they watch movies?
Feng Yu leaned on the sofa and crossed his legs: "Of course, you think this movie is not good? Is it because there are no stars?"
Wang Zhongjun smiled awkwardly and didn't speak, but his expression was acquiescence.
"First of all, this is jointly invested by Liu Tianwang and our Chinese brothers. Second, this is the funniest movie this year. Finally, this movie won the award, which is also a good publicity for the Chinese brothers."
Wang Zhongjun was puzzled, and he could understand using the names of Liu Tianwang and the Chinese Brothers for publicity, but to say that this is the funniest movie this year is a bit exaggerated, right?
And say what, this movie will win an award?
Is it worth operating a movie with 3 million shots to win an award?
Or does it not need to be operated, and this movie will definitely be able to win awards based on its strength?
"Movie promotion, do you have any good ideas? Don't put all your treasures on "The Banquet". You have also read the script of the movie. Do you find it interesting? It doesn't mean that there are conflicts in the plot, it must be a good movie, not that the stars If there are too many, it must be very hot."
"Some movies' box office is getting higher week by week, while others are anticlimactic. Think about last year's "The Promise", which started to break records, but what happened in the end?"
Wang Zhongjun asked with some disbelief: "What does Mr. Feng mean, that "The Banquet" will encounter the same Waterloo as "The Promise"?"
"It cannot be said that they are not good directors, but they have given up their own advantages and made use of their weaknesses to avoid their strengths. How can this movie be good? It is not because the costumes are beautiful and the pictures are colorful, and the audience will buy it. Now the audience likes it very much. Listen to other people’s opinions, or even watch movies on the Internet.”
"A movie with a good reputation will do well at the box office, but with a bad reputation, the box office will be the same as that of "The Promise". Although I haven't watched "The Banquet", it doesn't make much sense when I hear the story. I also want to take this kind of story abroad. Winning an award, are foreign judges all stupid?"
Wang Zhongjun thought for a while: "Then we should focus on promoting "Crazy Stone"?"
Movies with higher investment do not make big publicity, while small-budget movies with low investment mainly promote,
Doesn't make sense?
"What kind of publicity can three million yuan do? The poster at the entrance of the movie theater? What I'm talking about is that it can be promoted through celebrities to whet the appetite of the audience."
Celebrity promotion? To whet the audience's appetite? What's the meaning?
"First Liu Tianwang will definitely cooperate, he will promote it on his blog, calling on everyone to watch "Crazy Stone", and secondly, our company's star artistes will also repost this blog to make this topic popular. "
"Our artists turn to other people's movies? This year, many artists under our company also have their movies released." Wang Zhongjun felt that it was impossible, not to promote his own movies, but to promote other people's?
"There are always some movies that haven't been released, and everyone helps each other. And we will promote them on forums, post bars, etc., so that more people can know about the movie."
"The most important thing is, let them all say, this is the funniest movie of the year!"
Wang Zhongjun finally said in embarrassment: "Mr. Feng, isn't this a bit exaggerated?"
"It's not an exaggeration at all! You can just arrange it. Don't do any other movie promotion, so as not to expose the joke. You can take part of the three million and give it to those artists. It's their promotion fee."
Now that Mr. Feng said so, Wang Zhongjun didn't object any more: "Okay, Mr. Feng. Then I'll make arrangements. I'm here for the first blog."
...
[Hey, have you read Liu Tianwang's blog, it said that he cast the funniest movie of the year]
[What is the funniest thing? Liu Tianwang is a big star, but a big star may not be able to do business, and the movies he casts may not be good-looking]
[I think so, you don't even look at it, how much is the investment, the total investment is 6 million rb, and there is no big star. Guo Tao and Xu Zheng have at least heard their names. Who are the other leading actors? With their looks, they can also act in movies]
【I think this movie should be good. Haven't you found out? Many celebrity blogs have also promoted this movie】
【yes? I think it is to give Liu Tianwang a face. From the director to the actor, there is no big star, if you can look good, you will be damned. Let me ask you, even if it is a sketch without stars, do you find it funny? 】
[That's right, if it's really funny, why isn't there even a movie on TV? 】
【TV advertisement? They also need to have the money to advertise. With an investment of 6 million, how much is a minute of TV advertising? Anyway, I’m just waiting for the release of "The Banquet", they are all big stars]
The promotion of "Crazy Stone" has started, and it has not been fully completed in the later stage, but this method of promotion has made many companies in the industry unable to understand.
What's wrong with the Chinese brothers, to promote such a low-cost movie, is it to sign Liu Tianwang to the banner?
Even so, there is no need for so many artists under the banner to help promote it. The post bars and blogs of all celebrities do publicity. Is this necessary?
And the name of this movie, they can't understand it at all, what is it talking about?
Crazy stone, can a stone still be crazy? Become refined?
Suddenly, many people discovered that Fu Fengyu's blog had also been updated, and he was also promoting this "Crazy Stone".
This became popular, and everyone began to search for news about this movie on the Internet. Fu Du said that this movie is the funniest movie this year!
After Li Na got off work and had dinner, she saw Feng Yu immediately went into the study, as if he was writing something.
Feng Yu didn't come out to take a shower until he was about to go to bed.
"You blogged today? Just to promote that movie? Do you really think that movie is good?" Li Na also couldn't believe it. There were no stars in that movie. Xu Zheng, the only one he was familiar with, was said to have not had many shots.
Feng Yu put his arms around Li Na and said with a smile: "It must be good. When the time comes, I will take you to see the screening. I promise you won't regret it!"
"By the way, get them two more notebooks later, and let them make more comedies. Don't you also like watching comedies?"
"You were in the study room just now. Could it be that you were writing a script?" Li Na looked at Feng Yu in surprise. He can still write scripts?
"Where do I know how to write a script? I just wrote a summary of the story and showed it to them later. I think they should be able to make more interesting movies."
"What are you doing with your hands?"
"What do you think, still want to run? An old couple..."
...
ps: The fourth child fell into the curse of eating liquid food and then nausea (to be continued.) Enable a new URL