Chapter 1564 Online Games Can Also Place Advertisements

"Mr. Feng, as you expected, this week Legend 3 once again ushered in a recharge climax, which is more than the previous month's recharge amount, and there have been many large recharges." The person in charge of the game department of Wangyi Mei Zhiqing said excitedly.

"I'm just giving you a sample. If you want to make money in a free game, you have to let more people recharge, and try to stimulate them to recharge. If you don't spend money, what do we earn? Also, in the game There can also be advertisements, which must be paid attention to.”

Feng Yu's local tyrant's method of recharging is to bring rhythm and rhythm of recharging.

"There are advertisements in the game? How can I do this?" Mei Zhiqing was stunned.

If the website where the game is downloaded has advertisements, or the client has advertisements or something, that's clear to him. But there are ads in the game, I have never heard of this.

"Let me give you an example. Let's talk about this game. There is an escort system in it, right?"

"That's right, players can mail-shop items from each other, and we charge a certain fee. This is a Chinese martial arts-style online game, and Escort is still very popular. There is also a mount system, and the speed of riding on horseback will be much faster, um, And wagons and boats and whatnot."

"Why can't this Escort be called the Wind and Rain Escort? There can also be a big banner at the entrance of the Escort, with eight big characters on it: Wind and Rain Escort, rain or shine!"

Mei Zhiqing blinked his eyes, as if there was nothing wrong with it, and it might make many people find it very interesting. This Fengyu Escort alludes to Fengyu Logistics? The advertising words seem to be from Fengyu Logistics.

"In this case, we can ask Fengfeng Logistics to pay us an advertising fee. If they don't do it, don't they have Shunfeng or something? There is also a mount system. Since there is a carriage, can't there be a logo on the carriage? Printed on Songjiang For the logo of the car, will Songjiang Motor not pay for the advertisement?"

"There are so many players in our game, and there are hundreds of thousands of players online at the peak time every day. Although this kind of advertisement is not particularly strong, it is not weak. Will they disagree with charging them some advertising fees?"

Mei Zhiqing hurriedly took the notes down, Mr. Feng is Mr. Feng, this idea of ​​making money can be thought of casually. With so many people in their company, no one thought of this.

As long as it doesn't violate the agreement, why can't there be advertisements in the game? Just ask a technician to make a patch and change the look a bit.

"Also, have you found out, what is the core of our online game?"

core? Isn't it just a game?

"Although we are a game, the core selling points of the game are also different. The most important point is that it is fun, which can make people forget the time and forget about eating and sleeping!"

Mei Zhiqing suddenly realized, isn't that the case.

"No matter how good the skit is, you will laugh the first time you watch it, the second time, and the third time, but after you can memorize the lines dozens of times, hundreds of times, will you still laugh?"

"The game is the same. When the fun is reduced, how can you catch the players?"

Mei Zhiqing's tentative answer: "Develop a new map and add new equipment?"

Feng Yu nodded: "You're right, but it's not enough. Not only these, but also other points. For example, let them take the game as a habit, go online at a fixed time every day, and play boos in a fixed team.

Even people who play games together can become real friends. "

"Also, as you said, there are always some new gameplays that make them want to stop. There will also be some rebate activities on a regular basis to attract those players to stay."

"Don't think that many of our games only make money from paying players, but if there are no free players, then the number of people in the game will be much smaller, and those paying players will not have the pleasure of bullying others. Why do they pay? It's not what they want to play. More fun? In online games, pk is what most people like."

"Paid games have the advantage of paid games, that is, they are more balanced. Everyone needs to rely on operations, luck, and time to improve their character attributes."

"But now many people don't have so much time to spend online. Even the country has called for preventing addiction to games. We have also responded in this regard and launched an anti-addiction patch. The daily login time is limited."

"At this time, there are more and more professional players. With better technology, they set up gold-making groups, and make money by selling game coins and equipment, or leading people to download dungeons."

"In fact, the appearance of such people is also a good thing for our game industry, and will attract more players to enter our games."

"In the future, we will launch more free games, gradually cancel point cards, or use game currency to offset point card fees. As I said, there is no fee, and we can make money. With more players, our advertising fees The price will be higher, and we will not lose money."

"The most important thing for a game is to have players, and there are many players. Our games must also target different player groups. For example, the Q-version Westward Journey game developed by Wangyi is very popular among female players and attracts Lots of kids."

"However, games like Legendary and World of Warcraft are played by more middle school students and above, and many are even office workers."

"There is also Crossing the Line of Fire, which attracts all the fans of guns and weapons. Their instant resurrection mode has made many players who were particularly poor before also like it. You don't have to die every time you come up, and you can only watch others play. "

"Run Kart has attracted players who like racing, and not only male players, but also many female players have fallen in love with this game."

"So different games have different positioning, and naturally they can attract different audiences. When it comes to Go Kart, you should know that many of the cars in it are for car companies to advertise, right? With their brands and trademarks, they still have to give us money."

Although many gamers have little money, when they have money and want to buy a car, they are likely to choose the brand with the deepest impression. So advertising cars in the game is not without effect.

"So it doesn't matter whether a game charges or not. In many games, we should find a way to provide benefits to those free players to attract them to continue playing. Some people say that ordinary players are completely serving rmb players, rmb players It’s important, and I strongly disagree with this point of view.”

"It is true that many games now rely on rmb players to make profits. I also said that you have ignored some other ways to make money. And there is no huge player base. Where do so many rmb players come from? Those free players , but also our potential VIP customers.”

"Remember, players are always the primary productivity of the game. Players must be the center and keep pace with the times. Various surveys must be carried out to know what players like to play the most and what type of games they most hope to have. Appear. We must respect every suggestion and opinion of the players, even if we adjust the content of the game, then we will be invincible forever!"

"By the way, remember to place advertisements in the game." Before leaving, Feng Yu reminded again.

... (To be continued.)