Chapter 1561 Has Feng Yu Missed?

Thomson suddenly announced that it will fully enter the field of LCD panels and will gradually abandon the plasma market.

After the news came out, it caused a strong shock in the industry.

One of the world's top electric appliance companies announced this news, and was one of the giant manufacturers who firmly supported plasma before. This made many people wonder, is LCD really more advantageous than plasma?

Plasma technology is still better than liquid crystal for the time being, but the biggest problem is that island manufacturers control the technology and are unwilling to share it with other manufacturers.

Thomson, Four Star Group and other top companies are all behind the second camp, not to mention companies like Formosa, which are completely in the third camp.

The profits of plasma TVs are indeed high, but most of the profits are made by manufacturers in island countries. Island countries such as Songxia, Suni, and Xiapu have formed an alliance, and they occupy 80% of the market share of plasma TVs, and more than 90% of the profits!

Companies such as Thomson not only have a low market share, but also have lower profit margins than their counterparts. The island country manufacturers have made a lot of money, but they have overlooked a problem. When the only ones pushing plasma TVs are their island country manufacturers, will they still sell so well?

Consumers will not consider a little advantage of grayscale, a little advantage of color gamut, or other advantages. In their view, it is enough to spend a certain amount of money to buy a product that they think is good. This is good, and the big reason is the cost performance.

Because in terms of brand, island country manufacturers have no advantage.

Sometimes better things are not necessarily accepted by consumers. For example, in the communication field, whether it is power consumption, voice quality or security, da's technology is better than gs, but as a result, more users still choose gs.

In the future, the development of communication technology will still be upgraded with gs, 2g, 3g, 4g, etc., all the way up. On the contrary, Da, who is tall and witty, slowly disappeared in the long river of time.

However, Feng Yu believes that the most important reason is the speed of progress of liquid crystal technology, which many people did not expect before. There are many people who study this area, and the combination of many small progress has become such a huge progress.

If the technological progress of plasma in these years is a three-step process, then the progress of liquid crystal technology is a triple jump.

Now in terms of appearance, the difference between LCD and plasma is getting smaller and smaller. From the perspective of ordinary users, it is obvious that cheaper LCD is better, and it has a longer service life and is not easy to break.

that plasma TV,

If it breaks down, it will cost a lot of money to repair once, but the LCD is different.

Moreover, liquid crystals range from ld to led, among which there are also a variety of new liquid crystal technologies such as tt technology, ips technology, tn technology, pva technology, va technology, pa technology and so on.

Some of them were successfully developed by Fengyu Electronics, some were from the Four Star Group, and some were actually manufacturers from island countries. Although they mainly made plasma TVs, they still made liquid crystal displays. That is to say, the development of liquid crystal technology is changing with each passing day, and everyone has their own main direction of attack.

Although the detailed standards are different, at least they all follow the basic standards of liquid crystals. The popularization and promotion of standards have a crucial impact on products.

LCD standards are controlled by island manufacturers, and they require everyone else to be the same. If they are different, it is wrong. This alone has caused many companies that produce plasma TVs to lose money.

It seemed to be making money at the beginning, but with the upgrading of standards, their technology was not up to the mark, and they gradually fell behind. In three years, they fell too far behind and fell out of the team.

The reason why Feng Yu insisted on developing liquid crystal flat panel technology was that the memory of his previous life told him that liquid crystal defeated plasma later, and it was also obvious that liquid crystal had a wider range of applications.

For mobile phones alone, technology in this area needs to be continuously improved in the future, not to mention tablets, computers, TVs and other aspects.

When plasma really suffered a big loss, it was in the economic crisis in 2008, and the high-priced plasma TVs suddenly fell into the trouble of slow sales, so that the proportion of LCD TVs in flat-panel TVs exceeded 80% in one fell swoop!

At that time, companies that were still operating plasma TVs began to lose money, and LCD TVs really entered a golden age.

The current LCD TVs are still very thick, but with the update of LED technology, LCD TVs are becoming thinner and thinner. LED is not a new technology, but not many people paid attention to it before, and everyone just regarded it as a kind of light bulb.

LCD itself does not emit light and requires backlighting. LEDs can make the light source smaller, which can make the TV thinner. From being placed on the TV cabinet to being wall-mounted.

The continuous progress of liquid crystal technology will bring higher profits to Taihua Holding Group and their allies. Of course, in terms of flat-panel TVs, although the sales volume of LCD seems to be able to compete with plasma in a short time, in fact, the profit is far lower than that of plasma.

It is also for this reason that Thomson is unwilling to withdraw from the plasma market. So although they accepted Feng Yu's suggestion, they still decided on a two-line strategy.

Thomson's announcement made the island manufacturers almost celebrate. In this way, their biggest enemies in the field of plasma are South Korea's Four Star and LG, and if they defeat South Korea, they will be able to monopolize the plasma market.

The market is so big, and it is still expanding. Since Thomson is going to withdraw gradually, they should expand and take the market that Thomson gave up, so as not to be taken advantage of by South Korean manufacturers.

So the top executives of those manufacturers in the island country met again to discuss how to divide the market share. It's a pity that their alliance is relatively loose, because they are also competitors.

Songxia is the world's leader in plasma. At the beginning, he brought in other manufacturers from the island country to jointly control the market. Now that the market has been developed very well, how can he watch Sunny and other companies grow bigger?

So Songxia made a secret decision to expand the production line of plasma TVs, not only to seize the market that Thomson gave up, but also to let Thomson withdraw from the plasma market earlier.

Souni, Xiapu and other companies also have the same idea. They want to expand their production capacity and improve their voice. Can't the boss of this alliance always go down?

It was you the year before last, it was you last year, it's still you this year, so it's my turn next year, right?

As long as there is the largest sales volume and the highest profit, then you can get the greatest right to speak.

At the same time, Baodao plasma manufacturers, which are still struggling, have also seen the dawn. Without the competition from a giant, they will have more opportunities.

In this way, their chances of standing out in the plasma TV industry will be even greater.

In the eyes of these plasma manufacturers, Thomson made an extremely wrong decision. Especially when it was rumored that this decision was based on Feng Yu's suggestion, they laughed secretly.

Isn't every investment of you, Feng Yu, right? Didn't expect you to miss it sometimes?

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ps: I am very unhappy today, more than one-sixth of the manuscript fee has been deducted. It is said that it is a statistical error. A few days ago, I was still bragging with you in the group. Please comfort (to be continued.) Open a new website