Chapter 1551: Consumers Are the Most Important

"Chairman, please take a look at this financial statement. If there is no problem, please sign w..lā"

Feng Yu took it over and took a look. It was the budget for the preparation of the World Automotive Industry Pearl Award, and the amount was consistent with what was said before.

He signed it and handed it to the accountant: "Aren't Mr. Zong and Mr. Liu here?" This kind of report usually needs to be signed and confirmed by both of them.

"Mr. Liu went to Lianxiang Yinshan to see the test results of the voting website. Mr. Zong is advertising to attract investment."

"Okay, I see, you go to work, um, call Mr. Wu over."

Less than five minutes later, Wu Zhigang knocked on the door and came in.

"Boss, are you looking for me?"

"Gangzi, have the seats for the car company representatives been arranged? They will all be here next week."

"It has been arranged. According to your instructions, companies with similar strengths will be arranged together, and there will be no car companies from the same country next to each other."

Feng Yu nodded in satisfaction: "Very good."

The arrangement of car companies with similar strengths together will give them the idea of ​​comparison. The separation of car companies in the same country can effectively prevent them from thinking that they arrange seats by country.

After all, although Taihua Holding Group is the organizer this time, Songjiang Automobile is still in the second tier in terms of scale and brand strength.

Just like the annual production and sales volume of BMW at this time is just over one million vehicles, but the brand value of others is more than ten times that of Songjiang Automobile, and the profits are even higher.

Some people will definitely question the qualifications of Taihua Holding Group, especially after Feng Yu did not give the opening speech.

And those car companies are still in the dark. The invitation letter they received stated that they were invited to participate in the voting and select the winning car.

At that time, they all thought that this time, those car companies would vote to choose which car would win the award. In particular, Tongyong is the happiest, and their car companies will also send representatives. At that time, the votes will definitely be the most, and if they unite with one or two large car companies, they will definitely win the award.

Many of those small car companies buy engines and other main components from big car companies, so they must follow in their footsteps.

But they didn't expect that they could vote, and they could also pull the small car companies with whom they had a close relationship to vote, but the number of votes really couldn't decide anything, because this time it was voted by all netizens.

"Boss, do we want to increase the voting weight of car company representatives? For example, their voting results account for half, and online voting accounts for half, so we can select the final winning car comprehensively?"

Wu Zhigang figured out a way to avoid the dissatisfaction of those representatives of the car companies, but also to allow Songjiang Automobile to still have a good chance of winning.

Feng Yu shook his head: "Not good. You give these car company representatives such a high weight, what about those reporters? They will also rely on their qualifications to demand higher weight. At that time, our Pearl Award will be from a precious The pearl has become a glass bead!"

Now that the rules are set, don't change them easily. And it is useless to please those car companies, they will not give Songjiang Automobile any care, but will still regard Songjiang Automobile as an enemy, and will try their best to trample Songjiang Automobile to death.

"But in this way, they will definitely target us. Will there be another time for our Pearl Award?" Wu Zhigang asked worriedly.

Feng Yu looked at Wu Zhigang and said seriously: "Gangzi, there are some things you must understand. It is consumers who buy cars, not those reporters, designers and car company representatives. Who is paying for their cars? bought?"

Those journalists who are eligible to vote in other automotive awards are not well-known. Even many automotive magazines have shares in auto companies, or are controlled by shareholders of a certain auto company.

They are destined to drive only one brand of car, and most of them are given as gifts. What's fair? How representative are their opinions?

"Just like our elf, this time we must win the award! No matter how the reporters criticize it, and no matter how disdainful other car companies are, but how much consumers like it, isn't it our own bragging?"

"It's like movies, especially those so-called art films in China. They say what they say is good or not. Is it good, is it the audience's opinion? They think it is good!"

"We invested in a movie rating website in China called Douban. In the United States, we also invested and controlled a website called Rotten Tomato before. All of these are rated by the audience, and those with high ratings, the movie The box office is not bad. Even if the box office is not so good, the CD sales in the later period will be very hot."

"Many of the award-winning films here don't even have high ratings, because audiences are not directors or screenwriters. Their preferences are very straightforward, without any metaphors, art or anything like that."

"The ratings of these websites will even affect the choice of many audiences to watch movies. Because they don't believe what those directors say, they are all boasting or flattering each other. The opinions of the audience are the most important."

"This point of view is the same on our cars. The opinions of designers and reporters are not important, but the opinions of consumers. There are many factors for consumers to choose a car, and they may even choose a car because of a certain factor. Buy this car. The designers are so hyped, they don’t make a final decision until they see the car and test drive it.”

"There are several important aspects of a car, including safety, appearance, comfort, handling, price and many other points. As long as we do one of them well and achieve the ultimate, we can stand out."

"For example, you can buy an elf for two thousand dollars. Who would have imagined this before? This price is attractive to too many people."

"Our Pearl Award is not to please those car companies, nor those reporters, those designers. We want to please consumers, and we want consumers to recognize us."

"As for those reporters and designers, it's easy to solve. As long as you pay enough for the car, everything will be fine. For those car companies, give them some awards."

"Huh? Boss, give them an award?"

Feng Yu glanced at Wu Zhigang: "What kind of car do we make? Passenger cars. Most of the top car companies here are comprehensive car companies, and they also have commercial vehicles. The award for commercial vehicles will be given to They’re fine, but we don’t have one anyway. For the passenger car awards, we keep two for ourselves, and let them compete for the rest.”

"As for other domestic car companies, let's compete fairly. Unless they really have world-leading technology, we can help even if they are not well-known."

As long as one model wins the prize, the popularity of Songjiang Automobile will skyrocket by virtue of the sensational effect this time. In less than five years, Feng Yu is confident that Songjiang Automobile will become one of the top ten car companies in the world!

...

PS: The fourth child just had wisdom teeth and his gums were swollen. He had a fever for no reason. I took amoxicillin. (To be continued.)