Chapter 1545: The Gap Between Car Companies

It was already noon when Feng Yu handed out a circle of red envelopes, so he stopped by Li Mingde to have a look, which was considered a New Year's greeting. -79 Novels-

"Old Li, are you in good health?" Some time ago, Li Mingde was suddenly found to have diabetes, and his spirit suddenly deteriorated a lot.

However, the doctor said that it is not serious and does not require insulin injections. He usually controls his diet and may not even need oral insulin.

At that time, Lao Li called Feng Yu directly to resign, and Feng Yu was taken aback. Fortunately, it was a false alarm, he was fine, and Feng Yu's plan was not disturbed.

"I'm fine. The doctor said I was just scaring myself. I've been in the hospital for a week, and I've recuperated, and my health seems to be better." Li Mingde said with a smile.

"Recently, I see that our Songjiang Automobile is developing well, the sales of electric bicycles are getting better and better, and the sales of motorcycles have not let me down. You have contributed a lot."

"What is my contribution? The biggest contribution must be Li Dafu's. After others became the president, a series of measures have reduced our costs a lot, improved our efficiency, and increased our profits. Quite a few."

When Li Mingde said something, he sighed quite a bit, and he also felt that he was getting old. Perhaps within three years, this company should be 'handed over' to Li Dafu.

Moreover, many of the old people who were with him in the factory had already retired. He found more and more that his concepts seemed to be unable to keep up, and he lost the "passion"~ he had when he was young, and felt that he was very contented in his life.

"By the way, we heard that our new car will be off the assembly line soon?" Feng Yu asked with great interest.

"That's right, this is a newly designed car series with a more beautiful appearance and more prominent 'performance'. It is the coupe you once said."

When Songjiang Motors launched a sports car, Feng Yu mentioned the concept of this coupe to them, combining the practicality of a car with the sportiness of a sports car, satisfying many car buyers who want a sports car Performance, there is a requirement for the practicality of a car.

Moreover, although the coupe has some shortcomings compared with the sedan and sports car, it is very popular abroad. This is also a model that Songjiang Automobile plans to vigorously attack the foreign market.

"Very good, when it is promoted abroad, it will definitely sell well." Feng Yu said approvingly.

"Mr. Feng, but now there is a problem. Our Songjiang Automobile has been operating these years, and it is doing well in Asia and Eastern Europe. If this car is only sold in China, I can guarantee that the sales will be very good. But if it is sold abroad, I am afraid It’s a bit difficult. The most important point is that our car has not won any heavyweight awards.”

"Has our car rarely won awards these years?"

"There are quite a few. We have won all the domestic awards. We have also won many awards from Eastern Europe, Southeast Asia, and even the whole of Asia. Although it is not as good as the island country car series, it has surpassed South Korea. car."

"But we have never won bigger awards. Like the World's Best Car of the Year Award, the German Red Dot Design Award, the American Industrial Design Excellence Award, the German i Design Award, etc., the European Car of the Year Award, North America We have never won the Car of the Year Award, the World Car of the Year Award, the Top Ten Engines of the Year in the World, the Best Engine of the Year in the World, etc.”

Feng Yu's eyes widened: "These are the top awards in the world's auto industry, right? We haven't won them even once?"

With so many prizes, it's time for the round, right?

"Not once, the European car of the year, our National Olympics was nominated, but it was rejected in the first round. As for the others, we didn't even have no nominations!" Li Mingde was also very depressed.

As the largest car company in China and Eastern Europe, and also a large car company with an annual production and sales volume of one million, it has not even won a world-class award.

In the face of foreign advertisements that use awards for promotion, how do they fight back?

Feng Yu frowned: "Don't we have some advantages?"

"In terms of failure rate,

The island countries have the lowest car series, and they are ahead of the Americas, Europe and us in this regard, and we are ahead of Europe and the Americas. European cars, especially German cars, are the first to develop, easy to maintain, and have a large sales volume, giving people the illusion that they are of good quality, but in fact they have a high failure rate. "

"In terms of safety, Europe is leading, followed by island countries, and then us, and North America is similar to us."

The most important thing about safety is the body structure. In the event of an accident, it is safest to ensure the minimum deformation of the cockpit. As for the thin skin of the body, these effects are actually not big. Because the crash does not have a great impact on the safety of the passengers in the car, it just looks more serious.

If it really happened that the car was hit hard, then the thickness of the shell is useless, and it will all be scrapped when it should be scrapped.

"Brand background, Europe, North America, island countries, and finally we are, which makes us inherently weak, after all, our history is too short."

"Comfort, handling, European cars are the best, then North America, and then island countries, we can compete with them in terms of comfort, but better than European cars in handling The 'performance' is poor, and the fuel consumption is higher than that of Japanese cars."

"But in the Chinese market, they are not as good as us. According to the plan, our sales in the Chinese market this year will exceed one million, but the global sales will not reach two million."

The Huaxia market has a large proportion, so it doesn't matter, Feng Yu also likes it very much. However, the sales in other regions, including Eastern Europe, are still not as good as China's sales. This is enough to prove that their overseas sales have a long way to go.

Back then, the Eastern God Deer was popular for a while, and that was because Wang Junxia was in the limelight at that time. But Wang Junxia has retired. Although the Dongfang Shenlu (Songjiang-Off-Road) car has reached the fifth generation, its sales abroad are increasing, but it is seriously declining.

As for other models, although they are also growing, it is due to the overall growth of global car sales, their share and growth rate are both declining.

The world's largest car company is still the same car, followed by Crazy Motors, the third is Ford, and the fourth is Volkswagen. Even the fourth-ranked Volkswagen has an annual production and sales volume of more than 7 million vehicles, and their plan for this year is 8 million vehicles.

As for Songjiang Automobile, it just exceeded 1.5 million vehicles last year, and this year's plan is only 2 million vehicles, mainly due to the increase in the domestic market.

Of course, there are many types of commercial vehicles such as trucks, mini-cars, and buses among those at the top of their list. In terms of passenger vehicles alone, they are not so many times stronger than Songjiang Automobile.

But these sales data will give people a false impression that their cars are very good, otherwise why so many people buy them?

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