Chapter 1541: Crazy Mobile Ads

【Smartphones, convenient and convenient waiting for you to experience】

[Wind and rain game phone, enjoy fun anytime, anywhere]

【Camera phone in wind and rain, show your beauty】

[Wind and Rain mobile phone, the world's best-selling phone]

【Always imitated, never surpassed, wind and rain mobile phones, leading the development direction of mobile phones】

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A strip of advertisements appeared in various media. Elena's exquisite facial features, devil's figure, and cool voice quickly made people remember Feng Yu's mobile phone.

The advertising volume of Fengyu Mobile has suddenly increased so much that other mobile phone manufacturers did not expect it. It is true that Fengyu mobile phone advertised a lot before, but the density is not so high at all.

With such intensive advertising, the annual advertising fee, including the cost of the spokesperson, is definitely more than 300 million US dollars. How many phones would they have to sell to make that much money back?

However, compared with the global sales of Fengyu mobile phones at this time, it seems that it is not a loss. It is predicted that the global mobile phone sales this year will exceed one billion units for the first time, of which Nokia can exceed 200 million, but Fengyu mobile phones can exceed 300 million!

This is not counting that Aihua mobile phone has a sales volume of nearly 100 million. That is to say, in terms of R&D costs, Fengyu mobile phone has a great advantage over Nokia, because it is shared with Aihua.

So this seemingly high advertising cost is only one dollar when it is apportioned to each mobile phone.

Last year, Nokia's advertising expenses exceeded 100 million U.S. dollars. At that time, the advertising expenses of Yuyu Mobile were only 80 million U.S. dollars. This year, it has doubled several times at once. This is to completely widen the gap with Nokia.

As for Motorola, now we have to consider not to be surpassed by Aihua mobile phones. Their sales volume last year was only a little over 100 million units.

Suoai, Four Star and other companies are also worried. Although their sales have increased, their market share has declined more and more seriously.

And they have all seen that the advertising volume of Fengyu Mobile has increased significantly overseas, and it has also increased a little domestically. As for the Aihua mobile phone, at a price of 400 million RMB, it became the king of advertisements on China Central Television.

Coupled with their advertisements in other time slots or media, the advertising expenses of Aihua mobile phone this year will also exceed 100 million US dollars!

And AIWA,

The amount of advertisements for their music phones has also increased this year, and they have also sponsored several music festivals and music awards. It is estimated that the advertising expenses will not be less than 100 million U.S. dollars.

Among these three mobile phone brands, two are owned by Taihua Holding Group, and one is owned by Fengyu Holding Group, which means they are all owned by Feng Yu.

No need to ask, it must be Feng Yu's instruction that these three brands have made efforts at the same time, wanting to occupy half of the mobile phone market in one fell swoop!

None of them want to continue to see their market share shrink. Isn't it just advertising? We can do it too.

In other words, they have to increase the amount of advertising in order to expect their brand to be noticed by more people, or a certain mobile phone to be liked by more people, thereby driving the sales growth of their entire brand.

They also noticed that Fengyu Mobile has invited a global spokesperson, Elena, a rising star, not only has many songs occupying the music charts of various countries in the world for a long time, but it is also said that she has guest-starred in many movies recently.

But soon someone with a heart found out that many of the films in which Elena guest starred were all produced by MGM.

Soon, MGM also announced that they had started the shooting plan of "Inception", and Elena was the heroine of this movie!

Elena's reputation has improved again, and more people have paid attention to her advertisement.

The more fans of stars, the more people will buy Fengyu mobile phones because of the star effect. And the more people buy Fengyu mobile phones, the more people will pay attention to Elena.

It's a win-win outcome.

Many mobile phone manufacturers sighed, why didn't they realize that Elena had such potential?

If they signed Elena first, then perhaps they would be the ones whose sales skyrocketed at this time?

If Suoai mobile phone knows this idea of ​​other mobile phone manufacturers, it will tell them that it is impossible.

Sunny contacted Elena's agent as early as last year, wanting to sign Elena, and also said that Elena could act in a movie of Sunny Films.

Not only did they want Elena to be the endorser of Suoai mobile phone, but they also gave Elena the endorsement of other products of Suni. The conditions they gave were definitely very generous.

But for some reason, Elena's agent replied to them the next day, rejecting it!

Suony's people began to think that the price did not satisfy the other party. After all, there are so many products to be endorsed, and the other party should want more money. And they didn't say what role they would give Elena to play in Sunny Films.

They re-quoted, not only increased the price a lot, but also promised to let Elena be the second female lead in the next big production of Sunny Films. This condition is the greatest sincerity for any newcomer in film and television up.

Even for the hottest female singers in Europe and America, their first movie is like this. Unless the heroine in this movie is a vase, they will be considered as the female No. 1.

But Elena refused again, and made it clear that it was not a question of price and other conditions, but that she was not prepared to endorse these products, and she would not agree to any higher price.

Suuni's people were very surprised, since Elena's manager had agreed verbally, why did she back out when she came back? This brokerage company has such weak control over its artists?

They Suuni originally wanted to take advantage of the opportunity of cooperation to directly poach Elena to their Suuni entertainment, but it seems that there is no way.

They only found out later, as if Elena was waiting for something.

But now, the people in Suo Ni understood what Elena was waiting for, and they were clearly waiting for the endorsement of Fengyu.

Suuni's people have also figured out that the brokerage company of Elena was invested by Kirilenko. The relationship between Kirilenko and Feng Yu is well known to the world.

But without you Elena, wouldn't we have fewer high-quality artists under Sony? Actors, singers and other stars, we have many!

It just so happens that other mobile phone manufacturers have begun to increase their advertising investment, and their Suoai mobile phone under Suni will not miss this opportunity.

All of a sudden, everyone noticed that there seemed to be a sudden increase in mobile phone advertisements this year. You can often see mobile phone advertisements in the streets and alleys, in various media.

When you turn on the TV, you can see a mobile phone advertisement. When you open a newspaper, you can see a mobile phone advertisement. When you open a magazine, the star on the cover is also holding a mobile phone. This is still an advertisement.

As for the Internet, there are more advertisements, not only page advertisements, but also pop-up advertisements, which makes many companies exclaim that this year's mobile phone manufacturers are crazy!

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