Chapter 1546: Create a Grand Prize

"If you don't count commercial vehicles, if you only count passenger cars, we should already be in the top ten in the world, and we should even be ranked eighth in the world last year." -79 Novels -

But who regards us as the eighth in the world? We have never been ranked among the top ten car companies in the world! "

Li Mingde was very unconvinced. If Songjiang Automobile annexed those domestic commercial vehicle companies, it might be able to rank among the top five.

Or annexing those joint venture car companies can also improve the ranking by several places.

Unfortunately, the state does not allow this. Although it is said to be a corporate operation, once it is annexed, the country still disagrees.

If you want to merge, yes, you can trade with equity.

Just buy it with money? You can afford it? Sorry, not for sale!

In other words, if Songjiang Auto wants to expand, Taihua Holding Group will lose its controlling stake in the company. And Bingcheng Municipal Axe is also very shrewd, they will never sell their shares, even at a super high price of 30% premium.

What can I invest in after taking the money? Retaining shares, the annual dividends are not a small amount, and it can also prevent the company's headquarters from moving out of the ice city, allowing them to receive generous taxes.

The same is true for other car companies. If they want to acquire us, that’s fine. We have no objections. If you use cash, there is no need to talk about it!

Last year, Huaxia's annual production and sales of automobiles exceeded 6 million, and pure passenger cars accounted for more than 50%, and Songjiang Automobile accounted for one-third of them.

The number of "private" passenger cars in China exceeded 10 million last year. Market research shows that the sales of "private" cars, especially passenger cars, will continue to grow rapidly.

The higher-ups also paid attention to this data, and Feng Yu also suggested to the higher-ups that the automobile industry should be regarded as a pillar industry. Since it is a pillar industry, how can it be possible for a "private" company to dominate?

Now Songjiang Automobile is in such a trouble. If it wants to expand, there is little hope in the country. If it wants to be acquired, Songjiang Automobile is unwilling to acquire it, because those small car companies are too poor. Except for workers and land, Songjiang Automobile does not like it. .

I like it, but I can't accept it. As a result, the scale of Songjiang Automobile cannot be expanded effectively and quickly, and there are still only a few brands and two car logos (Oriental Deer is its own car logo).

The world's automobile production and sales will grow rapidly in the next few years. Especially in the past two years, the world economic situation is very good, which is definitely a good opportunity.

But there is another piece of good news at this time, that is, since last year, Tongyong Cars has gone bankrupt. When the global economic situation is very good and the production and sales of automobiles are soaring, Tongyong even started to lose money with the world's largest production and sales!

Of the top ten car companies in the world, only Tongyu is losing money. However, Ford, another large car company in North America, is also not doing well and its profits have dropped sharply. Correspondingly, the sales and profits of Crazy Field and Volkswagen are both rapid increase.

If it continues to develop like this, Tongyong will inevitably follow the old path of the previous life, that is, file for bankruptcy protection, rely on the US government for rescue, close factories, close sales centers, lay off employees, sell brands, and so on.

Although Tongyong had re-emerged in the previous life, the world's number one throne was given to Mad Tian, ​​and he never regained it. Even the second place was held by the public, and they didn't have the slightest chance.

Tongyong is a problem in operation. They have more than 20 brands, but they fight against each other and fail to form an effective alliance. Just how much production and R&D resources are wasted. Not to mention some of the brands they acquired have never made any money at all.

They originally wanted to be truly universal, and they have any model. But I ignored it, because it was too complicated and it became impossible to understand!

The biggest problem for GM is still in the North American market. They have their own Tongyong Auto Finance Company, which provides auto loans.

They use each other's credit to sell, but it takes a lot of time to get back the money for the car.

So although they have the largest sales volume, many of them don't get any money.

If there are no accidents, then there is nothing wrong with their model. Anyway, the money can always come back later, and they can still invest through this financial company. Even if it is just a simple loan, it can still have a lot of profits.

But Feng Yu learned that Tongyong made a super bad move just like in his previous life. Their auto finance company managed to enter the real estate market.

Because the real estate market is very profitable at this time, they have become one of the top five housing loan financial institutions in the United States, and at this time, it seems that the profit is much higher than that of car loans.

The time for car loans is generally relatively short. When the mortgage crisis breaks out in the United States in two years, many people will go bankrupt and will not be able to repay their loans.

If there is only a car loan, the loss is not too big, but if the mortgage is included, the loss will be big. The price of a house is much higher than that of a car, and the repayment period is longer. Once the credit goes bankrupt, there will be more bad debts and bad debts.

Originally, Feng Yu wanted Songjiang Motor to develop step by step. After three years, when Tongyong filed for bankruptcy, they had already developed into the world's top car company.

But they forgot that they only make passenger cars, and they haven't even entered the top ten in the world's car company rankings. Occupying half of China's passenger car market, including low-priced, low-profit elves, has not even entered the top ten, which is too slow.

If it still develops at such a slow pace, I am afraid that Songjiang Automobile will not have a big explosive rise when the crisis comes.

"Lao Li, don't worry about this matter, I'll take care of it." Feng Yu thought for a while and said.

Isn't it because the brand awareness is not high enough? Don't you just want to win a big prize, how simple it is.

Make your own prize!

This kind of thing has not been done before.

Those world-renowned awards are not all created.

They can 'do it', why can't we?

The award they 'made' is also a standard. The winner is the best in the standard.

They can enforce standards, but we can't? We are backed by the Huaxia market with the highest growth rate, so why can't we 'get' an award ourselves?

Not only must it be 'made', but it must also be 'made' into a world-class car award!

However, there is also a difficulty in "getting" this award, that is, other car companies need to participate and provide enough models.

This is more troublesome, Songjiang Automobile is abroad, but it doesn't have that much face.

No way, this time Feng Yu will come forward in person.

With the face of the world's richest man, he personally sent out invitation letters, and those car companies should come to participate.

It's just that how to "get" this award and how to highlight Songjiang Automobile needs to be carefully considered.

...