Chapter 1538: Spokesperson

"I think we should increase our efforts in advertising and branding. The best way is to concentrate our resources on promoting the brand of Fengyu!" Jiang Wanmeng said immediately.

Xu Lihua quit at that time: "Old Jiang, is it wrong for you to say that? In terms of mobile communications, we Aihua Electronics and Aihua Electric jointly developed Aihua Xiaobawang. Your Fengyu Electronics and Fengyu Electric are Auxiliary."

"If we only operated our Aihua brand at the beginning, then our mobile phone would already be the world's number one in terms of production and sales. In order to promote the Fengfeng brand, we only sell it in China, and we have not even gone abroad. Now you are planning to sell it The domestic market is also taken away?"

"Old Duan, tell me, isn't Old Jiang going too far?"

Aihua Electronics first made communication products, from the research of bp machine, they made it. At that time, Fengyu brand was still selling humidifiers and vcds. The first to make telephones was Aihua Xiaobawang, who first made cordless phones.

Because it is said that brand promotion should be prioritized, we mainly promote domestic products, and you mainly promote foreign products. We didn’t say anything about these. Well, now you are letting us retreat behind the scenes, and you monopolize the market.

Although everyone is under the Taihua Holding Group, the shares they own are different. Aihua Electronics has high profits, so Xu Lihua and others earn more. Fengyu Electronics has high profits, so Jiang Wanmeng earns more.

Duan Yongping hadn't planned to speak today, and he didn't say anything just now. Their Aihua Xiaobawang now mainly produces products such as g-box, cordless phones, walkie-talkies, recording pens, etc. Their main business has been separated.

But Xu Lihua asked him to speak by name, so he couldn't help but say, and he really felt that Jiang Wanmeng's plan was a bit too much. The people who made the biggest contribution to the mobile phone are indeed those led by Xu Lihua, and now they are also the ones with the strongest technical strength. You Why let people out of the way?

The wind and rain brand is the biggest, isn't it the result of the group company's push? If the group company is promoting Aihua, then the current situation may not be so good.

Duan Yongping put down his teacup: "I think, dual-brand management is good, and don't we want to launch a variety of mobile phones with different functions? Especially the high-end luxury mobile phone, I think it should be placed under the subsidiary of Aihua Electronics and established A sub-brand."

When Xu Lihua heard what Duan Yongping said, a triumphant smile appeared on his face. That's right, Lao Jiang and the others can't take all the cheap.

Jiang Wanmeng quickly explained: "Old Xu, Lao Duan, that's not what I meant. What I mean is, first concentrate resources to promote the wind and rain brand, and then concentrate resources to promote the Aihua brand. The most important thing for us now is to first promote the Nokia Wait for the brand to suppress it."

Feng Yu knocked on the table: "Okay, don't quarrel over such a trivial matter. Lao Duan's opinion is good. Since we have always adopted a dual-brand strategy, it is not appropriate to change it. The luxury mobile phone really needs to create a separate brand. This Old Xu, you are in charge."

"For the time being, the strategy of the mobile phone market will not change, but in the future, mobile phones will definitely be transformed into smart phones. In 2008, our country will hold a grand Olympic Games, an unprecedented Olympic Games. Then at this time, we will also let the Aihua brand appear in the world. Right now."

"Old Xu, don't be too anxious, the opportunity will come soon. At that time, Fengyu Mobile will continue to launch cheap super value phones, and Aihua Mobile should also start to produce luxury mobile phones. Everyone's brand positioning is different. It will have too much impact. If you look at Philips, we can learn a lot about brand management.”

Feng Yu is a little unhappy, Philip's people are still here, what are you arguing about? Are you ashamed to be thrown abroad?

Yue Wenyu, the president of Philips China, immediately said modestly: "Mr. Feng, our chairman said that I need to learn more from you and the capable people of Taihua Holdings in this regard."

Feng Yu actually admires Yue Wenyu very much. He is from Huaxia and has a master's degree in Oxford.

Then he returned to China and served as the president of Philips Huaxia.

After working abroad for so many years, he has never changed his nationality, which Feng Yu appreciates very much. If he wasn't from Philips, Feng Yu would hire him with a high salary no matter what.

It's just because Philip is an ally, it's not easy to poach people.

Feng Yu glared at Jiang Wanmeng, Xu Lihua, and the others, knowing that you all come from technical backgrounds, but after being leaders for so many years, can you change your habits?

"Okay, that's it. The promotion of the two brands will not be reduced, but the focus is on the Aihua brand in China. Regarding the promotion, do you have any ideas?"

"A spokesperson, please ask for a different spokesperson for each series of mobile phones." Masao Kameda said.

The aiwa mobile phone has hired the right spokesperson. From the island market, it has been sold to Europe and the United States, and the sales volume is not bad.

"Oh? Tell me more specifically."

"For our camera phone series, we should invite those film and television stars, who have a good image and good temperament. Naturally, we invite singers for music phones, and we don't need to continue advertising for super value phones. I think it's okay for Mr. Liu to endorse smartphones. That's fine, those celebrities are inappropriate and don't match the temperament of our mobile phone."

"As for the smartphone for the elderly, it doesn't need too much publicity, just find an old celebrity to shoot a print advertisement. The super long standby time can be endorsed by Mr. Pei. He always goes on adventures and needs a long standby time..."

Feng Yu nodded after hearing this, and felt that the idea was good, but Liu Chuanzhi immediately had a different opinion: "I will speak for smartphones, which is not impossible, but don't you think we have too many spokespersons like this?" ? The endorsement fees of those celebrities are not cheap."

"If we do this, what should we do with the focus of the promotion? Without the focus of the promotion, the effect of the advertisement will definitely not be good! So I think it is best to mainly promote the brand. It is enough to hire an international spokesperson with a good image and temperament, and it will save money."

Masao Kameda retorted: "Mr. Liu, such a spokesperson is hard to find, and he must be an international superstar, who is well-known all over the world."

Feng Yu thought for a while and added: "It is best to know Chinese."

If Feng Yu added this, they would be in a difficult situation. There are not many Chinese superstars. Fang Long is fine, but his looks and temperament are not outstanding, right?

"How about Zhang Ziyi? She doesn't seem to be the endorser of a mobile phone brand yet, and a Hollywood movie will be released this year." Jiang Wanmeng said.

"The temperament looks good, but the reputation is not big enough?"

"Where's Li Lianjie?"

"This can be an option, is there no one else?" Feng Yu felt that Li Lianjie was okay, and "The Expendables" was about to start filming, and his reputation could be improved by then.

Masao Kameda hesitated for a long time, gritted his teeth and said, "Mr. Feng, I have a good candidate. He has a good image and temperament, is well-known, and understands Chinese."

Everyone looked at Masao Kameda, who was he talking about?

...

ps: It's the fifth watch again, is there any reward? (.)

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