Chapter 1606: Innovation Can’t Be Surprising

When Feng Yu arrived at the company on Monday, everyone saw that Feng Yu's expression was not very good.

When Wu Zhigang came to report on his work, he asked, "Boss, is there any trouble?"

He thought for a long time, everything is normal here in Taihua Holding Group, could it be that there is something wrong with Fengyu Holding Group? But I didn't see the boss calling or checking emails.

Feng Yu waved his hand: "It's okay."

The company is fine, but this weekend, he always felt that the local tyrant was not washed clean, and there was a fishy smell of river water. Next time he walks the local tyrant, he will never go to the river again!

"Boss, if you're okay, we have a problem here, and we can't discuss it. Can you make up your mind?"

Feng Yu came out from behind the desk and sat on the sofa: "Sit down and talk."

If it weren't for the depression in his heart, he wouldn't have come to the company on Monday morning, just to see if there was anything wrong with the company, so that he could forget about this trouble.

Wu Zhigang opened the folder in his hand, and handed a document to Feng Yu: "Fengyu Design has designed a new mobile phone shape, Mr. Jiang Wanmeng Jiang said it was very good, but Mr. Xu Lihua and Mr. Xu said no, the two sides could not settle down. "

"We've done some research here, and we're not very good at judging it. Mr. Jiang wants to make this phone out of Fengyu, but Mr. Xu said that this phone will definitely be unsalable."

Can there be such a big controversy about the appearance of a mobile phone? So, this shape is very different?

Feng Yu opened the file and saw the shape design of this phone.

What caught my eye was a block, yes, it was a square block.

The entire square is a screen, but this phone is not a touch screen, but a sliding screen. Push the screen up to reveal a keyboard below.

This kind of design, Feng Yu saw that Nokia had a similar design in his previous life. It seemed to be a music phone. At that time, because of the eye-catching design, the sales seemed to be pretty good.

But it seems that it is only for the American market, and it is not sold in China.

It should be said that Nokia has also made various innovative attempts in the appearance design of mobile phones. For example, the famous lipstick mobile phone that was launched two years ago was slender in shape like a lipstick. The appearance design also won the Red Dot Award.

But in the end, it didn't sell much at all. It only has appearance, but it has a fart, and its function is sloppy.

However, it is said that it can be sold in the island market, um, because it has a vibration function (I understand that it cannot be driven).

There is also a mobile phone with a screen in the middle and keyboards on both sides, and the result is naturally a hit.

The screen is so small, although the functions are good, but the machine is very bulky and looks like a game console, but it can't play any games, and the signal is not very good when answering the phone.

There is also a leaf-shaped mobile phone, which is only sold in Europe and the United States. It has attracted some female users, but the sales performance is not very good.

There is also their n90. In order to seize the fashion concept of a camera phone, they designed the n90 like a small dv, the camera and screen can be rotated, but the failure is the same, that is, it is as bulky as a dv, and normal people Difficult to hold in one hand, except for those tall basketball players who tend to have larger palms.

In Feng Yu's view, innovation is good, but innovation does not mean strangeness. And innovation, but also pay attention to functionality and practicality,

Just like now, although Fengyu s3+ and other smart phones are very popular, it is because of the overwhelming influence of advertisements, and everyone is trying to grab the future market.

The real situation is that the sales of functional phones are far ahead. Among them, the two main functions of feature phones are taking pictures and music.

It is also because of this that the sales of aiwa's music phones are getting better and better. Yagyu Hajime has been very popular in the island country during this time, because one of their music phones will become the highest-selling music phone in the history of music phones!

Feng Yu looked at the appearance design of this mobile phone after seeing the wind and rain design, it seems that it is better to take the route of music mobile phone.

It seems that it is not easy to strengthen other aspects.

And Feng Yu vaguely remembered that the mobile phone in his previous life had the best design.

Not a slide cap, but a twist cap. It rotates at 90 degrees, and has a place similar to a keychain, which can directly tie the phone to the key.

Of course, you can also tether a Bluetooth flash doll. Once there is a mobile phone call or text message, the doll will flash colorful neon lights, which is very popular with girls.

And this phone is relatively small, and it is more convenient for girls to hold it with their hands. Mobile phones that are too big and heavy have always been unfavorable to girls.

Feng Yu turned back, and there was another design on the second page, which was to add a wristband to the phone to make it look like a watch.

Fengyu mobile phone has launched a watch mobile phone, the response was mediocre, and it failed to become the main model. Feng Yu knows that Jiang Wanmeng has always thought that wristwatch-style mobile phones are very good, and it seems that this is also what impresses Jiang Wanmeng.

However, the shortcomings of watch phones are also obvious, that is, it is not convenient to make and receive calls or send text messages, which is criticized by many consumers.

Although Jiang Wanmeng said that Bluetooth headphones can be equipped, not everyone likes to wear headphones, and people who wear glasses are not particularly comfortable wearing headphones.

Feng Yu also discovered that wristwatches and mobile phones are actually a wrong innovation. Even if it is replaced with a touch screen, it is also inconvenient to make and receive calls, but this idea can be kept. After reducing the functions in the future, children's mobile phones can be launched, and a positioning function can be added, which should be liked by children and parents.

Children don't have so many secrets, they can talk loudly on the phone.

But now, it still doesn’t work. It can be done technically, but the production cost and use cost are too high.

Feng Yu took out a pen and made some simple modifications on the first design drawing. Of course, his drawing was not very good, but it was still possible to mark some arrows and describe it in words.

After the modification, Feng Yu handed the document to Wu Zhigang: "Gangzi, see if this design is much better?"

After Wu Zhigang saw it, his eyes brightened: "The boss is still very good. This design will definitely attract many girls to like it. My wife likes to hang some decorations on her mobile phone, and she also pays more attention to appearance than function."

Feng Yu smiled triumphantly: "In the first generation, the screen is ordinary, and in the second generation, it is replaced with a touch screen, but the keyboard is not canceled at the same time. The main function is music, the auxiliary is taking pictures, and the positioning is female users. What brand do you think is suitable?"

Wu Zhigang thought for a while: "Although I am very reluctant, I personally think that the design of this mobile phone is very suitable for aiwa's concept of music mobile phone. Maybe in the hands of aiwa, it can become a best-selling phone king again!"

Feng Yu nodded with satisfaction: "Go ahead and inform Lao Jiang that the production of wristwatches and mobile phones will be postponed. This shape design has been sold to aiwa. If the function is concerned, let them discuss with aiwa. You can also inform Lao Xu , Our mobile phone research and development, insist on the points we said can not be shaken."

"I would also like to let you know about Fengyu Design. Innovation in appearance is good, but innovation does not mean strangeness. Practicality must be considered. No matter how beautiful the appearance is, if it is not practical, then everything is useless."

... (To be continued.)