Chapter 1053 The Huge Difference in Concept Between the Two Companies!

It is still a familiar video style, but this time the content of the video does not seem to be limited to a certain game, but as a kind of popular science, to give all viewers a look at the past life of the "lottery" game in the game industry this life.

From the earliest game with lottery, to the prevalence of lottery in domestic games, and finally why game designers, especially domestic designers, are so fond of lottery.

Obviously, there is only one biggest driving force, which is to increase revenue!

To some extent, the lottery takes advantage of the weakness of human psychology. It is precisely because most people like to gamble on luck and the feeling of getting something for nothing that the lottery is so popular and enduring.

In other words, the reason why the lottery draw makes people feel happy is not all because of the precious prizes drawn, which is just one aspect; more importantly, the psychological satisfaction brought by the lottery draw.

In other words, it's a feeling of getting something for nothing.

It is a strong emotional stimulation for most ordinary people to use ten yuan to get a hundred yuan. It is the mentality of taking advantage that is at work.

Qiao Liang changed the topic: "Actually, there are many similar situations in commercial activities."

"Many merchants take advantage of the psychology of consumers wanting to get something for nothing and take advantage of it, and come up with activities that look like a good deal, but are actually routines for consumers."

"It's just that in commercial activities, the supervision of relevant departments will be stricter, and the punishment will be more severe when it comes to marketing cases involving false propaganda and inducing consumption, so similar situations occur less frequently."

"But the game field has gradually become a hard-hit area."

"Because games are not purely commercial activities after all, they are more inclined to cultural and entertainment activities, the value of virtual items has not been very clearly defined, and the supervision of relevant departments is relatively weak, so the lottery in many games has actually become a reality. The money-making tools used by game developers, the lottery rules are also various, and the mob dances wildly, so it is difficult for the interests of the players to be guaranteed after depositing money..."

Here, Qiao Liang also named and criticized several games.

For example, a scandal broke out in a certain mobile game some time ago. In the official lottery, all the grand prizes were drawn by several trumpets who had repeatedly changed their names, and interested players found out that these trumpets only need to participate in the lottery. You must win the lottery.

Seeing this, Pei Qian finally let out a sigh of relief.

"so far so good."

"I thought Old Joe was going to harm me again!"

"It seems that it has nothing to do with me, and it has nothing to do with Longyu Group."

"Although the Longyu Group also held a lottery, they shouldn't be able to do the stupid thing of giving the prize to their trumpet. As long as their lottery is completely legal and compliant, they shouldn't be caught by Qiao Laoshi's video Give it to AOE."

Pei Qian was also scared. Every time he saw Qiao Liang's new video, he felt as if it was aimed at him.

However, within two minutes of being happy, he heard Qiao Liang change the subject.

"Then some viewers' fathers may want to ask, if it is a legal and compliant lottery that does not engage in black box operations, is there no problem?"

"of course not!"

"I have said before that the reason why merchants are so keen on lottery draws is because they take advantage of players' psychology of wanting to take advantage and get something for nothing."

"Even if it is a lottery that does not engage in black-box operations, no matter how cost-effective it looks, it can be summed up in one sentence: You may make a small profit, but the merchant will never lose money!"

"Because you have to be sure, merchants always understand probability better than you."

"Especially for game companies, any design of the lottery system must be planned by the company's high-level numerical planning, and it will definitely ensure that the entire lottery activity is positive for the game company's income. Please keep in mind that luck can never beat data. "

"What's more, the lottery probability in the game has never been a real probability, but a false probability with countless conditions attached. Although the results are similar, the internal operation method is very different."

"The player is actually playing a game where 'the expected payoff is negative' and 'you never know the real, exact rules'."

"You think '20% burst rate' is the rule, but in fact there are countless subtle rules behind this one, which are written in the code of the lottery program, and you have no way of knowing."

"For some individuals, the actual benefits obtained are very high, but if it is averaged to everyone, this is a game of no profit."

"As long as the sample size is large enough, from the perspective of the entire player group, it must be a loss, and game developers do not need to operate in the dark, and they must be profitable."

"It's just that everyone thinks that they will be the lucky one, so they will be deceived again and again."

Qiao Liang cites extensively in the video, frantically showing off his game and probability knowledge.

Including the difference between "false probability" and "true probability" in the game, the internal logic and operation mode of "false probability", etc.

The core argument is that the lottery is actually just a disguised promotional activity. In fact, it takes advantage of people's psychology of wanting to get something for nothing. Through probability, some players bear the losses of other players, and game companies profit from it.

Any lottery, no matter how cost-effective it looks and how big the discount is, as long as it still meets the basic characteristics of traditional lottery rules, then its final result must be that players will suffer and businesses will gain.

The barrage on the video is full of exclamation.

"Been taught a lesson!"

"Brothers put protection on the public screen!"

"As a former practitioner in the game industry, I can say that what Old Joe said is true. In fact, the lottery is nothing more than taking advantage of people's psychology of wanting to get something for nothing. No matter you are a European emperor or a non-chief, in fact, the last thing you earn must be games. Moreover, the real rules of lottery draws are never purely true probabilities, but false probabilities calculated layer by layer by numerical designers to ensure that the final results of most players are within expectations. It really is that sentence: you may A small profit, but I will never lose money!"

"Old Joe, is he trying to offend the game companies all over the country? How many games are still not doing lottery? Everyone knows that lottery draws money quickly. This is a way to cut people's money!"

"After watching this video, I decisively held down the hand that wanted to draw a lottery. There is a saying that is true. In fact, people who like lottery draws do not like the prizes inside at all, but the feeling of getting something good."

"Indeed, no matter how good the props are drawn, the moment when they are drawn is actually very exciting. After playing for two or three days, or at most a week, you will get tired of it. But the idea of ​​​​wanting to get good things by lottery will always exist. So next time I draw a lottery, I still won’t be able to control my hands. Before I know it, I don’t know where the money has been spent..."

"Old Qiao is really bold. He dares to do this kind of revealing video."

As if anticipating the possible reaction of the barrage, in the video, Qiao Liang changed the subject: "Actually, this video is also made out of feelings."

"It's not me who really stood up to expose this unspoken rule, but President Pei of Tenda Group!"

"Everyone knows that there are two big hot spots in the game circle recently: one is the lucky draw jointly organized by Tou Company and Longyu Group, the special prize is a car, which has attracted a large number of players; the other is the new game of Tenda Group. The game "Fitness Battle" adopts a new lottery model, which can be refunded freely."

"Now, the popularity of the former is obviously higher than that of the latter. And many players also feel that the lottery activities of Finger Company and Longyu Group have such a large discount, and another car is drawn, which will definitely be more expensive than the lottery of "Fitness Battle". conscience."

"This is clearly wrong!"

"Because the lottery between Finger Company and Longyu Group is actually the lottery I mentioned earlier. On the surface, the products are rich, but the wool comes from the sheep."

"If you don't believe me, you can ask the local tyrants to post the lottery records. After deducting the junk skins you don't want, you can roughly calculate the actual income to see who made the money."

"Of course, compared to other unscrupulous lottery activities, this lottery may appear very conscientious, but compared to the lottery in "Fitness Fighting", it is far worse!"

"Because the lottery draw of "Fitness Battle" has completely broken the original conventional model, because players can refund at will and only keep the content of the lottery draw that they are satisfied with, so in fact, the expected value of this kind of lottery draw is no longer negative. While retaining the sense of surprise brought by the lottery, it does not make players slaves to probability.”

"Of course, "Fitness Battle" is full of virtual items, so no matter how low the price is, it will still be profitable."

"But the important thing is not the specific price, but the concept conveyed by Tenda Group through the lottery mode of "Fitness Battle"!"

"Lottery draws can indeed bring surprises and happiness to people. This is human nature. But more and more merchants and game companies take advantage of this psychology, and actually turn lottery draws into their own money-making tools. It is normalized and rationalized, so that the players' interests are actually damaged without knowing it."

"On the other hand, the mall model of "Fitness Battle": all props can be purchased with calorie coins, encouraging players to exercise more, and even a lottery can be fully refunded, so that players do not have to be reduced to consumption machines driven by desire, and absolutely Don't use human inferiority to make money."

"Comparing the two, the superior will be judged!"

"Considering the activities of the 515 Game Festival, Tenda Group has been tirelessly giving benefits to players, and it is a real 'gift', not a 'discount', not a 'disguised profit'."

"Tengda has been working hard to create a harmonious relationship with players: to make products that are worth the money, to ensure that you get what you pay for, and don't play around with various complicated rules, and don't use various Instead of deceiving players in crooked ways, they are tirelessly guiding players to re-establish a healthy consumption concept!"

"On the other hand, Zhitou Company and Longyu Group, from ioi mobile games to lottery activities, no matter how much they seem to have given away profits, in fact, there are still traces of their inner desire to make money."

"This difference in philosophy is the biggest gap between the two companies!"

"That car will definitely be taken away by a local tyrant in the end, and the money charged by this local tyrant will definitely be much higher than 100,000. After the local tyrant gets the car, Zhitou Company and Longyu Group will definitely make a big fuss Use the topic to hype, and use this case to demonstrate how conscientious your own lottery is."

"But in fact, this is a well-arranged routine process: use a small part of the European Emperor with a lot of money to stimulate the majority of players, let the non-chiefs pay for the European Emperor, and the game company will profit from it."

"At the end of the video, I would also like to remind the audience fathers: lottery draws are risky, and you need to be cautious when recharging. This is not empty talk, because as long as it is a regular lottery draw, it must be an investment behavior with negative expected value, which is not wise. Lift."

"If you have to smoke, why not come to "Fitness Battle" to smoke props and have a good time. After all, you can get refunds here, and there will be no loss!"