Chapter 1047 It's Time to Hold a Lottery!

This post was eloquent with hundreds of words, and it aroused enthusiastic responses on the Internet, and there was no shortage of voices of approval.

"The big guy's analysis makes sense!"

"A glimpse of the leopard, the gap between the two companies in terms of structure is indeed very large."

"I thought it was nothing before, but now that I think about it carefully, something is wrong. Finger Company wants to make money and have a good reputation at the same time. They treat us like fools!"

This time, Eric couldn't calm down.

This post is a bit murderous!

After the specific activities of the 515 Game Festival came out, Eric was already in a disadvantaged position, and it was a bit uncomfortable in public opinion. Because Tenda’s 515 event is a “free gift”, while Eric’s is a “discount”, the two are fundamentally different.

When evaluating the two companies, the players have more or less put on colored glasses.

Even the loyal players of ioi, many people complained a lot because ioi's activity rewards were not as good as Tenda.

As for the ioi mobile game, if it is placed in normal times, especially when there is no comparison of competing games, it is simply too common and not worth mentioning.

At present, there are too many games on the market that are not interoperable between the two terminals. After spending money on the terminal game, the mobile game has to be spent again. Players also continue to spend money after complaining a few words. scolded.

If the ioi mobile game is compared with these games, it will be a conscience to heaven.

But now the ioi mobile game has been scolded, and it has risen to the level of the company's motivation!

Why?

Because I got involved with Tengda!

Their other games do not communicate with each other and earn two crops of money, but the key point is that they just make money in a low-key way, and never dare to touch Tengda.

People just put on an attitude of "I just want to make money", and players can scold them casually. Anyway, we are a small family, and we can't compare with Tengda.

In addition, the volume of the game is not large, players are used to this kind of character set by the manufacturer, and they don't have high expectations for them, so naturally they don't have the mood to chase after them.

But ioi is different.

The whole world knows that you and GOG are direct competitors, and the new version and promotions launched this time are also aimed at grabbing GOG's market.

The player's requirement for you is obviously to fully compete with GOG, which is naturally much stricter.

Eric never expected that the ioi mobile game and "Fitness Battle" are two completely different types of games, and the players still found a way to compare them: one played word games to deliberately mislead players, while the other was very Rigorous, in order to prevent misleading players and even gave up the heat of the early publicity!

What's more terrible is that many players have slightly extended this detail, thinking that this reflects the deeper problems of the two companies: such as the gap in values, attitudes towards players, and sincerity.

Coupled with the stereotypes that players have formed since the beginning of the 515 Game Festival, everyone obviously stood on Tengda's side and resolutely resisted the behavior of ioi mobile games!

Eric leaned back on the chair, unable to hide the exhaustion on his face.

Tired!

How could he have thought that Boss Pei would be waiting for him in such a place?

Originally thought that the ioi mobile game would be foolproof when it came across "Fitness Fight", but now it seems that "Fitness Fight" may be a card that Mr. Pei has planned a long time ago, and even made it on purpose at the press conference of the smart fitness clothes hanger. The foot posture is just to lure him into the bait!

And the most ruthless part of this trick is that it completely sacrificed the early publicity of the smart fitness drying rack and "Fitness Battle", which strengthened the inherent impression in the players' hearts: "Tengda thinks about the players in everything; It’s really for the sake of the players, but it’s actually about making money for yourself.”

Once this impression is strengthened, you may not be able to see anything in the short term, but it will play a subtle role and have a far-reaching impact!

Moreover, Eric couldn't find a way to fight back at all.

If Mr. Pei waved his hand and decided to burn more money, then Eric could naturally continue to burn money.

But Boss Pei easily established this impression in the players' minds. How will Eric do and how much money will he spend to eliminate this impression?

What's more, Eric couldn't convince all the top management of Finger Company.

As soon as Mr. Pei made a move, he spotted his dead spot!

Zhao Xuming waited patiently for Eric's reply.

He is very clear that the ioi mobile game has only been launched for more than an hour now, and there should be a chance to recover before things get serious.

But if you keep procrastinating and not responding, the dissatisfaction of the players will gradually accumulate, and more and more players will compare the ioi mobile game with "Fitness Battle", and it will be nothing to bring "Fitness Battle" heat.

Eric frowned, forcing himself to calm down.

"We can't work hard on ioi mobile games."

"The high-level decision to make the mobile game like this is impossible for me to convince them. Moreover, even if it is changed now, the damage to the players has already been done, and the lost trust cannot be recovered."

"The stereotype has been formed, and it is very difficult to reverse it. What's more, we can't learn from Mr. Pei's set of things."

"In my opinion...it's better to follow the trend."

"Don't fight with Mr. Pei in the field he is good at. We should step up our efforts and engage in preferential activities."

Eric's idea is very clear. Tenda can play like this because of Tenda's special situation.

In the company, Boss Pei alone has the final say, and the whole company obeys completely, which is why Boss Pei can make such a radical move.

But the finger company is not owned by Eric alone, and the Longyu Group is not owned by Zhao Xuming alone. The two of them are at most one of the top executives in the company, and many things cannot be decided at all.

This determines that even if they want to pretend to be "conscience" like Tengda, they can't pretend not to be, because other senior executives of the company, including the boss, still want to make more money in their hearts.

Therefore, the model of learning Tengda is tantamount to imitating others. Not only will he bleed profusely, but most likely it will not have any good results.

Eric decided to offer more discounts, such as more discounts for skins. As long as the promotions are stepped up, a lot of word of mouth will definitely be restored.

Zhao Xuming gave a thumbs up: "Sensible! Your thinking is too clear, you are taught!"

"Then... how about some promotions?"

Eric thought for a while: "The activities that are currently being done are mainly discounts. It is not impossible to lower the current discounts, but the effect may not be very good, and it may cause the consumption of players. dissatisfied."

Zhao Xuming nodded, this is easy to understand.

For example, this skin was 50% off before, and players happily bought it, but within two days, it became 30% off, can the players bear it?

Refunding the price difference for the players would be very troublesome on the one hand, and on the other hand, it would make people think that the game company is too childish, talking like farting, and changing from day to day.

Therefore, to increase the discount, you have to change the pattern.

Eric asked: "Mr. Zhao, you know more about the preferences of mainland players. What kind of promotions do you think will be more popular?"

Zhao Xuming thought for a while, then had an idea: "What do you think... how about the lottery?"

"The lottery draw has always been the favorite method of krypton gold for domestic players, especially the surprise of drawing out rare rewards will give them great satisfaction."

"We can hold a lottery, and the discount on the surface is slightly lower, such as 30% off. However, players will draw out some things they don't need, prompting them to spend more, and it will not be very easy for us. deficit."

"In order to increase the attractiveness to players, we can take out many limited skins that are no longer sold and put them in the prize pool."

"As long as we make this lottery a little more conscientious, players will be very satisfied."

"Tenda's 515 Game Festival does not have a similar lottery, and Mr. Pei's "pure white" activity model does not support lottery. If we do this, we should be able to form a misplaced competition with Tenda."

Eric nodded frequently: "Well, it sounds good!"

"How long did it take to develop this campaign?"

Zhao Xuming said: "Soon! We can implement this lottery on the webpage. It's not a particularly complicated function. It will definitely be completed before the weekend!"

"If the players are afraid that they won't be able to wait, we can make an announcement first to appease the players' emotions."

"It should be foolproof to give those players who have already spent money to buy some lottery tickets."

Eric was very happy: "Okay, let's do it!"

"Mr. Zhao, you have finally come up with a good idea! If this matter is accomplished, you will be doing a great job."

Zhao Xuming hurriedly waved his hand: "Oh no, no, I'm just making a suggestion, whether it's feasible or not, I still have to make up your mind."

For Zhao Xuming, he can come up with ideas, but he cannot be blamed. He didn't want to rush to the front line to fight President Pei and become cannon fodder.

Eric immediately made a decision: "Then it's settled, hurry up and develop the lottery function immediately, and hurry up to release the announcement!"