Chapter 1042 The Mobile Game Crashed!

In the cost of other films, publicity and distribution account for a large part, which will also affect the final income of the film studio.

Producers and distributors of certain films like to sign VAM agreements. For example, the producer authorizes the guaranteed distribution rights of the film to the distributor at a total box office price of 1 billion. In this way, the producer can directly Get more than 300 million guaranteed income.

The advantage of doing this is that the producer can take less risk. Even if the movie fails at the box office and loses everything, these losses will be borne by the distributor, and the producer can still secure more than 300 million from the distributor.

But if the box office of the movie is a hit and exceeds 1 billion, then only a small part of the extra money will be given to the producer, and most of it will be taken away by the distributor.

Of course, not everyone is qualified to sign this kind of agreement. It is often the famous director's signature series of movies that can get such treatment.

But this also reflects the fact that in the film industry, distribution companies have a very important say. If a movie wants to become popular, it must spend a lot of resources on publicity, and when the money is finally distributed, the distributor must not take less.

If the distributor prepays the film’s publicity and distribution fee, then the distributor will charge an agency distribution fee of 12-20% of the box office. higher.

In order to reduce risks, many film studios will not bear the publicity and distribution costs themselves, so a large part of the final box office revenue will be paid to the publishers as agency distribution fees.

Many movies seem to do well at the box office, but the producers still lose money because of this reason.

But "Mission and Choice" is an outlier. Although the box office exploded, it didn't spend much money on publicity!

In the case that the distributor does not bear the cost of publicity and distribution, it can only collect 5-15% of the box office attributable to the producer and distributor as the agency distribution fee, and the proportion converted into a splittable box office is only 2%-6%.

This specific ratio will be adjusted according to the degree of discourse power of both parties.

And Feihuang Studio, which has the successful experience of "Beautiful Tomorrow" and has a close relationship with Shenhua Film and Television, obviously has a higher right to speak.

That is to say, after coming and going, the 1.5 billion box office that "Mission and Choice" won can be at least 10% more than other movies when it is actually divided!

But for this level of box office, every one or two percentage points more, the difference may be in the tens of millions.

What's more, these calculations are based on the current box office of 1.5 billion.

The movie has to be postponed for another 2 months!

Of course, according to conventional experience, even if it is postponed for 2 months, the box office will not fluctuate too much. The delayed box office can reach half of the total box office, that is, 5%.

1.5 billion at the box office, and the delayed box office is at most 60 to 70 million.

Because a movie goes from release to popularity very quickly. Within a month after the release, I have watched everything I want to see, and those who don’t want to watch will not watch it again. The box office supported by some "fish that slipped through the net" There won't be many, and theaters won't be foolishly arranging so many films anymore.

But the problem is that "Mission and Choice" has relatively strong stamina because it was not announced in the early stage. The box office performance on the 30th day was significantly higher than the average level, and the proportion of delayed box office is probably better than other movies.

It's a random trick, but it's a box office of tens of millions!

What's more, the postponement of the release will continue the popularity of the movie. Every time the box office increases, the box office record of domestic movies will increase a little bit. Many domestic video websites want to buy movie copyrights and post them on their own websites, and the prices they offer will also be higher. thicker...

Pei Qian slumped on the boss's chair, feeling a little hopeless for a moment.

Originally thought that the movie "Mission and Choice" was released, and I should die, so Pei Qian was going to take a look at the box office and accept the cruel facts.

But after taking a look, I realized that he was not dead yet, and had to be cremated again. The cremator had just begun to warm up!

"It's broken, the benefits of the 515 Game Festival are still less..."

Pei Qian felt a little hopeless.

The saddest thing in the world is to think that you have successfully completed the task and spent a large amount of money, only to find out that there is another large amount of unexpected funds coming to your account!

what to do?

Pei Qian could only open the detailed document of the 515 Game Festival again, thinking about how to remedy it a little bit.

In the office of the president of Tenda Group, there was a sense of melancholy.

...

At the same time, Longyu Group is in a completely different situation.

Zhao Xuming came to the meeting room excitedly and met Eric.

"good news!"

"The development team of "Eternal Hunter" just announced that due to technical reasons, they decided to postpone the official launch of the game until next month!"

Eric put down his work and looked up: "Oh?"

The eyes are also full of surprise.

It stands to reason that it is normal for game manufacturers to skip tickets. Some skip one or two months, and some skip half a year. There are only more, not the most.

Such a two-week jump is actually not a big news.

But this is great news for Eric and Zhao Xuming.

Eric chuckled: "It's probably a technical reason, maybe it's an excuse. After all, "Eternal Hunter" has been tested for two rounds before, and there are no vicious bugs, and the game is running well."

Zhao Xuming nodded: "That's right, they probably want to avoid us!"

"It's just right, we didn't want to collide with them."

"Eternal Hunter" is an action mobile game developed with huge sums of money. It has been promoted as early as a few months ago, and the battle is not small.

Prior to this, this game has undergone two rounds of testing, and the overall reputation is good and very popular.

The only problem is that the official launch time of this game is scheduled for this Saturday, which collides with the launch time of the ioi mobile game version.

This made Zhao Xuming worried for a while.

Although he has absolute confidence in the ioi mobile game and will not be at a disadvantage against any opponent, but it is not beautiful to crash a car.

Because there are only these domestic channel providers, and there are only so many recommendation places.

For example, each mobile application market will definitely negotiate and cooperate with these games in advance, and assign their best recommendation slots to the games that will be launched this month.

Although the ioi mobile game can win the best recommendation position, "Eternal Hunter" will definitely have other good recommendations. In this way, players will inevitably be diverted, and all the data of the ioi mobile game will definitely be affected.

But now, "Eternal Hunter" retreats despite the difficulties!

Obviously, the people on the side of "Eternal Hunter" also felt the pressure. They felt that the chosen launch time was not appropriate, so they decided to postpone it for two weeks to avoid its edge, so as to ensure that the game can enjoy the highest popularity after it is launched.

Eric asked: "In this way, other games in the same period cannot be compared with ioi mobile games, right?"

Zhao Xuming nodded: "Yes! I just went through a few app markets two days ago, and the new games released in the same period are all small productions, which are completely different from our mobile games and will not pose any threat."

"I have also watched several old games on the rankings. There are several evergreen mobile games on Tenda, such as GOG, "Blood War Song", "Sea Fortress Mobile Game Edition", etc., but these games are fixed. The group is playing, and there should be no direct competition with ioi mobile games."

Eric was very happy: "Okay, then hurry up and arrange the launch of the mobile game! Players probably can't wait."

Longyu Group is promoting the ioi mobile game as a key project, and it is almost blown to pieces. The previous press conference was also full of talk, and the expectations of the players have already reached a peak.

If it continues to drag on, the enthusiasm of the players will completely fade away, so there is no rush.

What's more, it is now in the critical period of Tenda's "515 Game Festival". If the ioi mobile game is launched earlier, it will also shift the attention of the entire network to the "515 Game Festival" to the ioi mobile game.

Zhao Xuming immediately went to arrange happily.

After Zhao Xuming left, Eric took out his mobile phone, opened the Shenhua app market, and checked the more popular new mobile games.

He didn't doubt what Zhao Xuming said, but just glanced at it habitually, so that he could feel a little more at ease in his heart.

Eric himself uses a Pineapple mobile phone, but for work needs, he also has a Shenhua mobile phone. After all, he is the person in charge of ioi in the Greater China region, and Shenhua mobile phones occupy a large market share in the entire mainland market. The situation seen through the Shenhua mobile phone application market can also reflect some problems.

Suddenly, Eric's gaze stayed on the recommendation position at the top of the Shenhua App Market game page.

There is a game called "Fitness Battle"!

Eric was a little confused: "This kind of game can also be the best recommendation?"

He looked through the game list in the app market, including the free list and the best-selling list, but he couldn't find this game among the top 20 this month.

He opened two other app markets and searched, and found that the game "Fitness Battle" was indeed available, but there was no such good recommendation position in the Shenhua app market, and the ranking on the best-seller list was very low. back.

"This game seems to have only been launched today, so it hasn't had time to rush to the top of the list."

"Whether it makes money or not, I can't tell now."

"It seems that there is a certain relationship with Shenhua. The new game directly provides this kind of recommendation, which is not something ordinary game companies can do."

"Judging from the current ranking, it seems that it is not enough to pose a threat to the ioi mobile game."

"I don't know if Zhao Xuming has seen this game before? Maybe he didn't see it at all, or maybe he saw it but didn't care..."

Eric didn't think much about it at first, after all, the development of mobile games is in full swing, and several new mobile games are launched almost every day, so there is nothing to be surprised about.

But he casually clicked on the details page of "Fitness Wars", and after glancing at the developer's name, he immediately became vigilant.

This is made by Shangyang Games!

It was the critical period of the price war with Tenda Group. Eric was very vigilant. When he saw the words "Xianyang Game", he immediately put away his contempt for this game.

"No wonder the Shenhua app market directly gave such a good recommendation! They wear the same pants as Boss Pei!"

"With the number of users in Shenhua's application market and Tenda's appeal, this game may soon reach the top of the best-selling list..."

Eric is not an idiot, he immediately understood the danger of this matter.

Maybe "Eternal Hunter" delayed the launch of the game not only to avoid the ioi mobile game, but also to avoid "Fitness Battle"!

But what to do next?

Also like "Eternal Hunter", postponed?

Eric quickly dismissed the idea.

On the one hand, the postponement will definitely hit "Eternal Hunter", which is not easy to chew on. On the contrary, the market in the second half of this month has been handed over to "Fitness Wars".

On the other hand, it is now at a critical point in the "515 Game Festival". If the game is postponed, how will it be interpreted by the players?

Either the Zhito company admitted its counsel, or the Zhito company didn’t count on what it said, and there was a problem with project management, and it said it could go online, but the ticket was skipped in the end.

Either way, it's very bad for Eric!

After much consideration, Eric decided, as in the previous arrangement, not to postpone!

If the GOG mobile game meets the ioi mobile game, then Eric will definitely not be confident.

However, the game "Fitness Battle" looks like a leisure game related to fitness. It is not the ace game department of Tenda that is responsible for the development, but Shangyang Games.

MOBA games don't even dare to touch casual games, it's too embarrassing!

Moreover, although the risk of going online during the same period is high, the benefits are also large.

If the ioi mobile game can become popular after its launch, seize a lot of public opinion, and form a comprehensive crushing trend for "Fitness Battle", it will definitely be great news for the ongoing money-burning battle between the two sides !

Thinking of this, Eric did not notify Zhao Xuming of the postponement, but still let the ioi mobile game go live within this week as planned.

There is one more chapter today