Chapter 1032 The Signal of War on the Price War
Not long after sending Meng Chang away, Pei Qian received a call.
It was Changyou calling.
"Mr. Pei, uh... I encountered a little problem."
"I have already fed back your requirements for the mall and lottery system of "Fitness Wars", but the reply from the development team is that these functions can be done, but there are some changes compared to the original design. .”
"So the game may have to be slightly delayed for a few days. After all, the function has to be tested repeatedly to avoid some vicious bugs when the game is launched."
"But in this way, the time of the game's launch does not match the time of the press conference. Originally, the time of the game's launch and the press conference were both scheduled for this Sunday, and the two were released at the same time. Now the game's launch is later than the press conference. It's been a few days."
"Now there are two ways: Either the press conference will be postponed together with the game, and the game will be released after the game is finished; or it will be mentioned at the press conference, saying that the game will be launched in a short time in the future, and it is awkward to talk about it. "
Pei Qian was silent for a moment, and asked, "Is there no third way? For example...don't mention the game at all at the press conference?"
Chang You was stunned for a moment: "Huh?"
This was completely unexpected to him.
"Fitness Battle" is a tailor-made game with a smart fitness clothes hanger. It can also be said to be the biggest advantage compared to other fitness equipment. Even Changyou's original PPT has about one-third of the space in the introduction of this game.
With this game, many people have a reason to buy a smart fitness drying rack. If this game is not mentioned, everyone may think that the smart fitness drying rack is a comedian product.
Chang You confirmed again: "Mr. Pei, are you sure you don't mention the game at all?"
Pei Qian said solemnly: "Of course!"
"The time of the press conference cannot be postponed. All the preparatory work has been prepared, and the invitation letters to various technology media have also been sent out. It is definitely inappropriate to change the schedule and skip the ticket. It seems that we are not keeping our promises."
"However, since the game has not been fully completed, and there is still the possibility of modification, it is better not to talk too much. If the finished product does not meet everyone's expectations, it will disappoint customers!"
"Our Tengda style of conduct has always been based on honesty, and we do not say unsure words or fight unsure battles."
"So don't mention this matter at the press conference, there will always be a chance to let customers know!"
Pei Qian flickered for a while, but it didn't have any effect.
It's not convincing!
Chang You hesitated for a moment, and said, "Uh...President Pei, consumers are actually not that vulnerable, and the general framework of our game has already been set, and it is unlikely that there will be too many changes..."
"Of course, if Mr. Pei thinks it's more appropriate not to mention the game at the press conference, then don't mention it."
Pei Qian: "Don't mention it."
Chang You nodded: "Alright Mr. Pei, then do as you said."
After hanging up the phone, a smile appeared on Pei Qian's face again.
The good news is really one after another!
If there is no mention of games at the press conference of the smart fitness clothes hanger, then the appeal of this fitness equipment to ordinary consumers is very small.
After the press conference, the popularity of smart fitness drying racks went down, and most people would not remember such a fitness equipment. Even if the news of "Fitness Battle" broke out by then, the influence would be greatly reduced.
Of course, it is impossible to say that no one buys it. There are always a few curious mice, but the heat of this kind of thing can be reduced a little bit!
Pei Qian was very happy, and couldn't help but think of the wonderful scene where the smart fitness drying rack couldn't be sold, and all the stock was piled up in the warehouse...
...
...
Thursday, May 10.
Magic City, Longyu Group.
Eric had just finished a phone call, and seemed to have had a heated argument with the person on the phone about certain issues, but in the end he still seemed unable to convince the other party, nodded reluctantly, and agreed to the other party's proposal.
Zhao Xuming is also next to him. Although his English level is not bad, Eric's speech is too fast, and Zhao Xuming can't hear what is being said on the other end of the phone, so these few words alone can't know the reason for the call. The whole content can only be vaguely heard: it seems to be related to the ioi mobile game version.
This made Zhao Xuming feel a little worried.
Because according to Eric's arrangement, Longyu Group and Finger Company will jointly hold a press conference today.
At this press conference, the two parties will jointly announce a series of measures regarding the ioi national server, including the news of the launch of the ioi mobile game, the new hero Yunxiao Xianglong released by ioi to take care of the domestic market, and a full set of national servers released for the domestic market. Wind skin, there are a series of subsidies and money burning policies and so on.
It can be said that today's press conference is the beginning of Longyu Group and Zhito Company's formal large-scale declaration of war against Tenda Group.
For the arrival of this day, Eric has actually been brewing for a long time.
Since the day Eric was dismissed, he has been carefully preparing today's plan, trying to defeat Mr. Pei in one fell swoop by burning money.
After Eric took charge of the ioi national server again, he was also making preliminary preparations while patiently observing the timing.
Now the time has finally come.
Eric has been carefully observing Tenda's various industries and believes that now is an excellent time.
The movie and game of "Mission and Choice" has invested a huge amount of money. Although it is a success in word of mouth, it will take a long time to get the money back;
The initial sales of G1 mobile phones are good, and there will definitely be a large amount of stock in the future, which will hold down a large amount of funds;
According to gossip, Outu Technology also released a new technology product. According to Mr. Pei's personality, this product will definitely be stocked in large quantities.
All this means that Tenda itself is under greater pressure on its own somewhat tight capital chain.
In this juncture of burning money, Mr. Pei should not have much funds at hand, which is very beneficial to Eric!
Although money-burning wars can be carried out secretly, in order to achieve the best results, it is necessary to hold a press conference and "declare the world" as high-profilely as possible.
Because only after the publicity goes out, most players will know the news, and new blood will be attracted to the game.
This move will attract Tenda's attention, and even make Tenda counterattack quickly, but this is exactly the effect Eric hopes to achieve.
Because the outcome of the money-burning battle has nothing to do with the speed of reaction, it is only related to the number of bullets in hand. And the bullet, in fact, is to see whose capital flow is healthier and whose family background is stronger.
Tengda paid attention to it early and burned money early to fight. Although it was easy to withstand the pressure from the finger company in the early stage, the stamina must be insufficient.
Therefore, today's press conference has been carefully prepared for a long time. How influential it is will directly determine whether the start of this money-burning war will be smooth.
Seeing that Eric had hung up the phone, Zhao Xuming tentatively asked, "Is there anything new? It won't affect today's press conference, right?"
Eric shook his head slightly: "There is a little problem with the mobile game, but it should not affect today's press conference."
"In the past, mobile games were made in the form of terminal games and mobile games that were not interoperable. After I protested to the high-level, this practice has been rejected."
"But just now, the person in charge of the mobile game project called and said that although the mobile game is now designed as a form of data exchange between terminal games and mobile games, some charging points that are different from terminal games have been added to the mobile game."
"For example, there are individual exclusive skins, exclusive gift bags, special icons and emoticons in mobile games, etc."
Zhao Xuming was stunned for a moment: "This...doesn't seem right? Since we want to communicate with each other, we should do it more simply. Wouldn't it be better to make them exactly the same? To save people's lives."
Eric shook his head helplessly: "That's right."
"But the mobile game project is also under pressure to make profits. If the content of the mobile game and the end game are exactly the same, then the revenue capability of the mobile game will be too weak."
"Mobile game development also has a dedicated project team for maintenance and development. With so much investment, the high-level executives must also consider the input-output ratio. Data interoperability has already made a lot of concessions in terms of interests. If you don't want to find other ways to go back Blood, the mobile game project will never agree."
"However, the person in charge over there also gave a compromise solution."
"Although the mobile game has some consumption points such as exclusive skins and gift packs, we will give players some tokens at the beginning of the launch, so that they can use these tokens to obtain most of the exclusive skins and gift packs for free."
"After the player base of the mobile game is stable, new exclusive skins and gift packs will be released slowly, and blood will slowly return."
"This can be regarded as a barely acceptable compromise."
Zhao Xuming nodded slightly: "Well... that's the only way to go."
Obviously, Eric, as the person in charge of the ioi national service, has a certain right to speak in the top management of the finger company, but his right to speak is not so great that he can say what he says.
The ioi mobile game is responsible for the development of other project teams of the finger company. Eric hopes that the ioi mobile game and the end game can fully communicate with each other and not earn a penny. However, some senior executives of the finger company disagree with this idea. Why can't you make money after working so hard to make a mobile game?
The result of the game between several factions is that each takes a step back: the mobile game releases some exclusive gift packs to make money, but it has to be a little more subtle, and send more tokens in the early stage, pretending that these exclusive contents can be obtained for free. After a period of time, slowly sell exclusive content to recover blood.
This is relatively easier for players to accept emotionally, and the ioi mobile game project team can also make more money.
Although Eric is still slightly dissatisfied with this approach, he is also a smart person. He knows that it is unrealistic to let the ioi mobile game do it according to his own will, so he wisely no longer insists.
Zhao Xuming suddenly thought of a question and said, "Then... what about the press conference in the afternoon?"
"There was mobile game-related content in the press conference. Our promotional slogan is 'data exchange between mobile games and client games, and the content is completely consistent'. In this situation, I'm afraid it can't be regarded as 'completely consistent', right?"
After thinking about it for a moment, Eric said, "You don't have to say it so clearly, but introduce it vaguely."
"If we tell the truth at the press conference and tell the truth about the mobile game exclusive gift package, it may put us in a disadvantageous position in public opinion from the very beginning."
"We hinted at the press conference that the game is still under development, which does not mean the final effect. After the game comes out, we will send more tokens. Most players will not hold on to this point."
Zhao Xuming nodded: "That's right, as long as you send enough tokens, the players will definitely lose their memory collectively, as if nothing happened."
"It shouldn't be a big problem."
Eric stood up: "Okay, this matter is settled like this, the press conference will be held in the afternoon, hurry up and prepare, we are going to declare war on Tengda!"