Chapter 1025 The Godsend Opportunity in Eric's Eyes
Friday, May 4.
Magic City, the headquarters of Longyu Group.
In the meeting room, Eric was reading a report seriously, while Zhao Xuming sat aside and waited patiently, observing Eric's expression carefully from time to time.
After a long time, Eric put down the report, nodded and said: "Well, the level of this report is not bad. Although it is not perfect, it is still very valuable for reference."
Zhao Xuming felt relieved, and hurriedly said: "Of course, in order to complete this report, my colleagues all attached great importance to it, consulted a lot of data, and distributed a lot of questionnaires."
"It would be our honor if we could help you."
Eric put the report aside: "Let's come to an end with the report, and we still can't relax, there is still a lot of work to be done."
"In terms of overseas leagues, except for Europe and the United States, we are at a disadvantage; the development of the mobile game version is not smooth. The previous version did not do data exchange. I have already reported to the headquarters. They said they will modify it and work hard. to data exchange, but the consequence is that the mobile game will have to be delayed for a period of time before it can be launched.”
"The popularity of "Mission and Choice" made GOG's new hero 'Skylark' popular again, which is also bad news for us..."
During this period, the confrontation between GOG and ioi mainly focused on four different fields.
The first area is overseas leagues.
So far, the overseas leagues of the two games have basically been organized. Of course, they are mainly concentrated in areas with relatively developed economies.
After all, there must be a player base before there will be players and spectators, and the league will be popular.
The holding of overseas leagues is also accompanied by the promotion of overseas servers.
Zhitou and Tengda Group have adopted two different promotion plans: Zhitou is responsible for the promotion of the league in all regions of the world, and opens branches in each region for unified operation; while Tengda cooperates with the local league Big companies cooperate and give them full freedom.
Facts have proved that in the early stage, it was obvious that the method of Tenda Group was more effective.
These big companies are familiar with the local conditions, and it is profitable to cooperate with Tenda, so naturally they are very hard to promote. Fingers has a relatively strong influence in Europe and the United States, so the two sides are evenly matched. However, in regions such as South America, Eastern Europe, East Asia, and Southeast Asia, GOG clearly has the upper hand.
The second area is the mobile game version.
Finger Company has been developing the mobile game version of ioi, and the efficiency is not bad. Originally, the first version of the test version has been released, and it is ready to start testing.
However, Eric immediately called the senior management after getting the test version, asking them to cancel the test and continue the development.
Because Eric found that the test version of the ioi mobile game version did not achieve complete data interoperability!
Obviously, the person in charge of the development of the ioi mobile game at Finger Company didn't think too much about it. He just transplanted some of the heroes in ioi that are suitable for mobile games and changed them to use virtual joysticks and skill roulettes to control them. , and then symbolically transplanted several skins.
In terms of fees, it was originally planned to charge for heroes and skins again.
This seems reasonable at first glance. Porting a mobile game from a client game also needs to be developed, which requires a lot of labor costs. If the client game buys a skinned mobile game and uses it casually, where will the money for developing the mobile game come from?
But Eric's overseas phone call made the senior management aware of the seriousness of the problem.
This is not just a mobile game, it is part of a price war with GOG!
You know, GOG is all data interoperable. If players find that the data of the ioi terminal game and the mobile game are not interoperable, and they have to buy skins again on the mobile game, they will have to fry the pot again.
The finger company has been scolded by players once because of the price of heroes and skins, and it must not make the same mistake again.
Eric couldn't help but sigh with emotion, this is the way to fight with Mr. Pei, and you can't relax for a moment!
Because Boss Pei is always at the forefront, as long as he is a little slack, he will definitely fall into the trap that Boss Pei dug before.
But with such a delay, the launch time of the ioi mobile game version will be postponed again.
The third area is the ICL and GPL leagues.
There is nothing to say about this. The ICL league is still in a state of being completely beaten by the GPL league.
It is worth mentioning that the three major sources of popularity in the ICL league are the FV club, the unofficial stream commentary of the live broadcast of Tuwei, and the BP whole life competition, and these three sources of popularity are all related to Tenda...
The fourth area is the current domestic market operation of ioi and GOG.
There is also nothing to say, ioi is still completely beaten by GOG.
What is even more frightening is that the market shares of the two games are not at the same level, but recently with the release of the movie "Mission and Choice" and the release of the game, GOG's market share is still rising, and it is still squeezing ioi's market share. living space!
Because of the linkage between GOG and "Mission and Choice", the new hero "Skylark" was launched.
Originally, GOG helped "Mission and Choice" convey heat, but after "Mission and Choice" became popular, it turned to help GOG convey heat!
Therefore, Eric has not been easy during this time, and various things keep him busy.
In order to defeat Mr. Pei, he must spare time to study Mr. Pei's thinking mode, and strive to know himself and the enemy.
Of course, as early as half a year ago, Eric had studied Mr. Pei's way of thinking, and made a judgment on Mr. Pei as a "gambler".
But now he asked Zhao Xuming to bring out the report with the people of Longyu Group, in order to further confirm his thoughts.
Facts have proved that everyone's views are consistent, which makes Eric more confident.
How to use Mr. Pei's "gambler" mentality is the key to breaking his undefeated myth!
After dismissing Zhao Xuming, Eric was alone in the conference room, sorting out the information he had recently obtained from beginning to end.
"Every time Mr. Pei succeeds, there is a very critical factor."
"That is, Mr. Pei always seems to be able to 'break the circle', which is amazing."
"Take "Mission and Choice" as an example. After knowing the investment in this game and movie, almost everyone thinks that it is impossible to recover the cost."
"Because the market for games and movies is so large and there are so many loyal user groups, it is impossible to recover the cost based on conventional data estimates."
"But judging from the sales of the game and the box office performance of the movie, it is obvious that it cannot be measured by conventional data. In other words, "Mission and Choice" has attracted many people who don't watch science fiction movies, or even movies. The crowd also made many people who don't often play RTS games willingly pay for it."
"And movies and games can also enter overseas markets, which will be an additional income."
"It is precisely because of these additional groups and additional income that "Mission and Choice" not only did not lose money, but was able to explode and make a lot of money."
"This is Tenda Group's strength, and it may also become its Achilles' heel."
"Because Boss Pei often does things with great risks and great rewards, once he 'breaks the circle', he can always create miracles. But if he fails, it will inevitably hurt the vitality of the entire Tenda Group."
"This is also in line with my previous speculation: the secret to Boss Pei's rapid promotion of GOG is actually to burn money. Pei is always a gambler. He and Tenda Group are in a state of dancing on the tip of a knife. The company's anti-risk Not very capable."
"So, if you want to win against President Pei, you have to make a fuss about this."
"Now should be the most vulnerable time for the entire Tenda Group's capital chain, and it is also an excellent time to make a move!"
When Eric and President Pei asked each other three questions before, they once said a number: 100 million dollars. He said this is his estimate of the upper limit of the amount of money that the Dayak Group can afford to burn.
Eric believes that most of these remarks have established an anchor point in Mr. Pei's psychology, which has played a certain suggestive role.
In other words, President Pei will probably reserve similar funds to deal with the money-burning battle of Finger Company. Even if some surplus is left, it won't be much.
The war of burning money has been going on, from the ioi national server to the domestic league, to the overseas league and the mobile game version...
But Eric didn't put all his chips on it directly, but carefully observed while burning money.
Now, Eric thinks the time has come.
For Tenda Group, the "Mission and Choice" some time ago consumed a huge amount of funds, and although movies and games can make money, it will take a long time to get back the funds.
In addition, Tenda Group has launched a lot of new projects at the same time recently, and mobile phones need a lot of stocking, so the cash flow must be very tight.
It is obviously an excellent time to suddenly burn a lot of money at this time point!
If Mr. Pei does not follow, then such a large sum of money will achieve good results, and the offensive and defensive momentum of ioi and GOG will be reversed in an instant; if Mr. Pei follows, then the already fragile capital chain of Tenda Group will become weaker Even more at stake.
Eric couldn't help showing a smug smile. After lying dormant for so long, he finally caught an excellent opportunity to come back!