Chapter 1020 Do the Advantages Come First or the Disadvantages First?

Seeing Jiang Yuan's confused eyes, Pei Qian felt right.

If Jiang Yuan's eyes suddenly brightened and he suddenly realized, something serious would happen.

As long as the confused eyes are maintained like now, it is hard to say how the mobile phone sales will be, but the press conference is probably cold.

Pei Qian didn't intend to give Jiang Yuan a chance to get more "success passwords" from him, so he stood up resolutely: "Okay, the content of the press conference has been decided, and you can leave work happily!"

Jiang Yuan hurriedly said: "Uh...Mr. Pei, the overtime time I applied for is two hours. It's only been an hour. It's too fast. I'll stay and think about it."

Pei Qian was a little unhappy: "Overtime hours are not important, what matters is how much work is done."

"Although the time hasn't come yet, the work has already been completed, why are you still here? Today is May Day, hurry up and go back to rest!"

"Overtime pay is still the same as before, and there will be no less money."

Jiang Yuan declined again: "No, Boss Pei, I have to do it again, I promise to leave as soon as the two hours are up!"

Pei Qian saw that he was so determined, so it was not easy to rush out directly, after all, it was agreed to be two hours at the time.

Thinking of this, Pei Qian compromised: "Okay, then be more conscious, and go home as soon as the two hours are up."

Just as he was about to leave, Jiang Yuan asked suddenly: "Mr. Pei, wait a moment, I have one last question!"

"Advantages and disadvantages of mobile phones...is the advantage first, or the disadvantage?"

Pei Qian froze for a moment.

Good guy, I'm leaving, don't you forget to tell me?

He subconsciously wanted to say "advantages come first", but suddenly realized something was wrong.

The previous E1 mobile phone was to talk about the advantages first, but it turned out to be a big deal!

Pei Qian carefully recalled that at the press conference of the E1 mobile phone, he first talked about the price, and then Chang You talked about the advantages of the mobile phone in a paragraph, and finally talked about the shortcomings of the mobile phone.

It turned out that the front was so exciting that the audience all ignored the shortcomings of the mobile phone.

Therefore, the same mistake must not be made again!

Pei Qian immediately said: "The shortcomings come first! And the price link must not be announced as soon as it comes up, just like other press conferences, put it at the end!"

Jiang Yuan opened his mouth slightly, obviously this was not the answer he was expecting.

If Mr. Pei said that "advantages come first", then he can also analyze the previous E1 mobile phone conference to draw some inspiration.

But Mr. Pei said "the shortcomings come first", which means that all the experience of the previous press conference has been overturned!

Pei Qian smiled slightly, trying to trick me? You are too tender!

Seeing Jiang Yuan's bewildered expression, Pei Qian was in a good mood and left triumphantly.

Watching the back of Mr. Pei leaving, Jiang Yuan frowned, and began to think hard about what Mr. Pei said before.

Can't figure it out!

No matter how you think about it, it doesn't make sense at all.

After thinking hard for a while, he still had no idea, so he could only start to modify the PPT.

After making a copy of the original PPT, Jiang Yuan began to delete and modify the content of the PPT according to Mr. Pei's request, leaving enough pages for those that should be deleted, those that should be merged, and those that should be expanded.

After ten minutes of simple tossing, Jiang Yuan roughly changed the big frame of the PPT, and the original dozens of pages of the PPT were directly cut off by nearly half of the content.

Previously, I introduced the evolution of otto os in this year, which was completely cut off; the big space introduced the application of AEEIS artificial intelligence technology in mobile phones, and the AEEIS smart bar lifter, which was also cut off; on the contrary, it is the shortcomings of mobile phones, The places where the new technologies applied are immature all need to be written in a special way.

Looking at the entire PPT, the advantages of the mobile phone are all condensed on one page, but the disadvantages are at least a dozen pages.

Jiang Yuan was depressed.

In fact, the PPT of the previous E1 mobile phone conference has almost the same structure, but these two mobile phones are actually very different.

Because the E1 mobile phone is a traditional mobile phone, its advantages are all real, such as excellent configuration, long battery life, and very good supporting services.

As long as these advantages are listed, consumers can feel it very intuitively.

Then I will introduce the shortcomings of the E1 mobile phone, because the advantages are so prominent that the shortcomings seem innocuous, so the audience can accept it.

But the G1 phone is a completely different story.

It is a mobile phone that utilizes many new technologies. It can be said that the practicality is not very good, but it is very exploratory.

Unlike the E1 mobile phone, the advantages of the G1 mobile phone are not easy to perceive, but the disadvantages are all real.

For example, for most people, full-screen technology is nothing more than a slightly larger screen and a much better appearance, but the perception will not be particularly strong.

The problem brought by the full-screen technology is that the pop-up camera occupies more internal space of the mobile phone, the size of the mobile phone becomes larger, the heat dissipation becomes worse, the water discharge and dust resistance become worse, and the call quality will also decline.

And these will actually affect the customer experience.

Therefore, if the G1 mobile phone does this again, customers will not feel that these shortcomings are harmless, but will feel that these shortcomings are enough to overthrow all the previous advantages.

What's more, the previous press conference put the price link at the very beginning. If the same drama is repeated this year, not only will it not achieve the effect of last year, but it may backfire and arouse consumers' disgust.

Because last year's press conference was equivalent to a whole job, and the whole job cannot be done twice in a row, it would be too outdated and become a bad job.

Therefore, no matter what Jiang Yuan thought, he felt that the content of the press conference was not right.

"What's the problem?"

"Looking at Boss Pei's confident appearance, it's obvious that he has a plan in mind. But why can't I get Boss Pei's idea..."

"Calm down, you must not be in a hurry at this time, and analyze President Pei's intentions slowly."

"..."

"Boss Pei said that the shortcomings of mobile phones should be mentioned first."

"And don't put the price link at the top, just like other mobile phones, put it at the end."

"Does Mr. Pei mean to be as mediocre as other mobile phone conferences? Impossible. Mr. Pei just told me that this is a mobile phone full of innovative spirit, and the conference should also be full of innovative spirit. !"

"Could it be that... the shortcoming is the key to it?"

"Repeatedly talking about the shortcomings of various new technologies, even taking up most of the space of the entire press conference, until the end to mention the advantages, and then the price link..."

"I see!"

After Jiang Yuan adjusted the order of the PPT and read it twice, suddenly his eyes lit up, and he realized what Mr. Pei meant!

"Let's talk about the shortcomings of these new technologies first, and talk about them in detail and repeatedly. What will be the result? It will make the audience think that the research and development of this mobile phone is very difficult, these new technologies are not very practical, and the cost is very high. , Most of them have only technology and no products, or only concept machines and cannot be mass-produced."

"But in fact, these technologies are already ready for mass production, and other mobile phone manufacturers are also trying to use them, but they are not as bold as us. They just try to use a small part of them, but we directly give all of them. piled up."

"So, I shouldn't call this press conference a mobile phone launch conference, but a 'new technology exchange and sharing meeting'!"

"In this way, the audience will not feel that I am here to sell mobile phones, and they will not have any expectations for it. They will only think that these are some very cutting-edge and immature technologies in the mobile phone industry. There are no prototypes."

"But in the end, there will be a price link on the screen, making them realize instantly that so many difficult technologies are already ready for mass production and are on sale!"

"Thus, this kind of surprise will completely dilute the impression left by the shortcomings of the previous mobile phone. Because it is an exploratory concept mobile phone, customers' tolerance for it will be greatly improved."

"At the same time, because of the creation of this sense of surprise, customers will not feel that the price is particularly expensive."

"That is to say, the same product, introduced in different ways and from different angles, will have completely different effects!"

"This should be the effect Mr. Pei wants to achieve!"

Jiang Yuan suddenly had an epiphany, everything before was right!

He looked at his watch. It has been exactly two hours since Boss Pei came here, and the amount is just right.

"Perfect!"

"After the holidays, let people change the PPT, hurry up and prepare for the press conference, and we must not disappoint Mr. Pei!"