Chapter 1019 Contents of the Mobile Phone Conference
In the afternoon, Pei Qian came to Outu Technology and met Jiang Yuan who was working overtime to prepare for the press conference.
Jiang Yuan is the only one in such a big company, because everyone else is already on vacation.
Looking at the empty workstations in the office area, Pei Qian was very satisfied with this.
On holidays, no one in Tenda Group must work overtime. Even if someone works overtime, it can only be the leader who works overtime.
What Pei Qian despises the most is the behavior of the boss who has to work overtime and forcibly kidnaps all the employees of the company to work overtime together. Because the boss often has something to do with overtime, but the employee may not necessarily have something to do. The boss asks the employee to work overtime with him.
Besides, what kind of money does the boss make? What kind of money do ordinary employees earn?
The boss worked overtime for a month without overtime pay, but earned a car; the employee worked overtime for a month without overtime pay, but helped the boss earn a car.
Therefore, within the Tenda Group, Pei Qian is determined not to encourage this kind of unhealthy tendencies. All departments have to work overtime, which is fine, but they must be paid for overtime, and the heads of various departments have to work overtime by yourself, don't bring employees along.
In the current situation where only the head of the department works overtime for only two hours, Pei Qian can still tolerate it.
Jiang Yuan's expression looked a little anxious. When he saw Mr. Pei arrived, he quickly stood up and said hello: "Mr. Pei."
Pei Qian sat down at the conference table and said with some concern: "Your expression seems a little nervous. It's unnecessary. Relax. It's just a press conference. It's no big deal. It doesn't matter if you screw it up completely."
Jiang Yuan thought that Pei was always joking with him, so he hurriedly said: "How can it be done! This mobile phone has condensed the efforts of the entire department. If I messed up because of me, I will be a sinner!"
"Anyway, this is the prototype, and this is the PPT of the press conference, please take a look."
While talking, Jiang Yuan handed over the mobile phone and laptop on the table.
Pei Qian reached out to take it.
When he saw the OTTO G1 mobile phone prototype, he subconsciously gasped.
Something is wrong!
This phone is well done, full of sense of technology!
When seeing the OTTO E1 mobile phone for the first time, Pei Qian did not feel this kind of surprise, because the E1 mobile phone has a forehead and a chin. Although the appearance design is quite beautiful, it is not far behind the mobile phones on the market at that time. It is also too bulky because of the large battery, so it is not particularly amazing at first glance.
But this time the G1 phone is completely different.
Although the size is still too big, but because of the use of full-screen technology, the forehead and chin are very narrow, only a little wider than the borders on both sides, and the camera cannot be seen from the front, so the impression is very shocking.
Especially this chin really surprised Pei Qian.
Because Pei Qian also has a little understanding of this technology, the traditional packaging solution for mobile phone screens is called COG packaging, which has a high yield rate, low cost, and is easy to mass produce, but the disadvantage is that the chin is relatively large, so many manufacturers will choose to put the physical The fingerprint module is placed on the chin of the phone.
The advanced packaging solution is called COF packaging, which can reduce the upper and lower borders and greatly increase the proportion of the mobile phone screen, but it still cannot achieve a 100% full screen.
The technology that can really remove the chin is called COP packaging. According to some digital technology media, the latest generation of Pineapple's flagship mobile phone adopts this technology, which can compress the four sides of the phone to the extreme, and the chin is as wide as the frame.
But now it is only May. According to the rules of releasing new phones of pineapple mobile phones, new phones will be released around autumn and October every year. Neither will appear.
The OTTO G1 mobile phone obviously uses the COP packaging process, but in terms of perception, its chin is not as small as the Apple X in Pei Qian's memory, but this sensory difference should not exceed one or two millimeters, so the front It still looks shocking.
It was supposed to be a very bulky mobile phone, but because of the high value of the full screen, it gives people a very domineering feeling.
Pei Qian's first impression of this phone was very bad.
However, the two shoulder-like physical buttons next to it have a certain width and are slightly protruding. It is precisely because of the existence of these two physical buttons that the G1 mobile phone cannot be made into a curved screen with narrowed sides, and the grip will be slightly worse. Although it increases the recognition, it is obviously incompatible with the current mainstream mobile phone structure. .
The pop-up camera is on the upper part of the long side on the left, a very awkward position. This was decided by Pei Qian himself at the time, because it seems that the mobile phone with the pop-up camera here has never been seen before, which can greatly increase the chance of failure.
This made Pei Qian feel a little more at ease. Obviously, this is what he expected before. It is a slanted mobile phone that uses too many new technologies, so the cost must be high, and it is impossible to prepare a lot of goods. However, the design concept that is too advanced may not be able to make the mainstream consumer groups buy it.
Pei Qian fiddled with the phone for a while, and asked, "How much are you going to set the price for?"
Jiang Yuan didn't answer directly, but hesitated a little: "Uh... President Pei, I'm also going to report this matter to you. The cost of the mobile phone is a little bit beyond the previous expectation, so..."
Pei Qian interrupted him: "Just talk about the price."
Jiang Yuan: "Based on the price of E1 at that time, the starting price of this phone is set at... 9899."
"Mr. Pei, we have worked very hard to reduce the starting price to less than 10,000 yuan. There is also a higher storage version, priced at 9999, and a special customized version, 10199."
"The price is indeed a bit high, but this is also a consideration after adding Tenda's various benefits. If we only sell bare metal, our price can be reduced to less than 7000 or even lower..."
Pei Qian couldn't help being ecstatic, and raised his hand: "No, this price is very suitable, not high at all, just right!"
As soon as he heard the price, Pei Qian knew that the phone was probably stable!
Who would spend so much money on a brand-name mobile phone?
The price of the OTTO E1 mobile phone was 8199 before, but that was when the full set of Tenda benefits were included.
The G1 mobile phone also provides a full set of benefits, but the price is not a little bit higher than the E1 mobile phone, but a full 1,700 yuan.
Because the G1 mobile phone uses more new technologies, the cost will naturally be higher.
Taking 8,000 yuan and 10,000 yuan as the base figure, the increase of 1,700 yuan is not much, but if you look at this figure alone, 1,700 yuan can already be used to buy some low-end mobile phones of big brands.
Moreover, the current domestic mobile phones, even the flagship of Shenhua, are far from reaching the 10,000-yuan level.
If Tenda’s various benefits are not added, the price of the OTTO G1 mobile phone can be reduced to more than 6,000 yuan, which is almost the same price as the flagship mobile phones of Shenhua and other brands.
However, according to the estimation of Outu Technology, the welfare content attached to the mobile phone is actually close to 3,000 yuan, and the longer it is used, the more valuable it becomes. Therefore, under the premise of providing these benefits, it is impossible to reduce the price of mobile phones. If it is lowered, it means that it is subsidizing the mobile phone department with the wool of other departments, which is not good.
Pei Qian said: "The pricing is fine, don't worry, let's talk about the press conference."
"I'll take a look at the content of the PPT first."
Pei Qian flipped through the PPT of the mobile phone conference page by page on the laptop.
In all fairness, this PPT is not bad. Just like the press conferences of other brands of mobile phones, the various parameters and new functions of the mobile phone were introduced in detail, and the promotional video was also shot.
After quickly browsing the PPT of the press conference, Pei Qian fell silent.
Not right not right.
This PPT is made, I kind of want to buy it, but what should I do!
It has to be said that the G1 mobile phone does use a lot of new technologies, so the introduction of these new technologies on the PPT has already taken up a lot of space. A regular introduction is already quite attractive.
Whether the mobile phone is practical or not can only be realized after a period of time for customers to use it, but whether the mobile phone is handsome or not, and whether there are many new technologies with gimmicks, can be seen directly at the press conference.
So this will definitely not work, because the production of mobile phones is not high. If some customers are deceived by the press conference, it will be sold out in seconds like last time, creating a feeling of "very popular" for customers, wouldn't it be very uncomfortable? wonderful?
Pei Qian coughed twice: "The PPT is not bad, but..."
"Why didn't you continue the style of the previous PPT?"
Pei Qian felt that the E1 mobile phone press conference was popular, mainly because Chang You's eloquence was so good that he turned the press conference into a stand-up comic, and the content of the press conference itself was fine.
It is still better to list all the disadvantages of the mobile phone and mention the advantages in one sentence, so as to persuade customers to dismiss them in advance, rather than boasting about a lot of advantages at the press conference.
Jiang Yuan hurriedly said: "No way, Mr. Pei. The content of the previous PPT was tailored for Mr. Chang, and it needs Mr. Chang's eloquence to be able to use it."
"My eloquence is not good, and I may be stage frighted when I go on stage, so I think it's better to finish the whole press conference in a smooth manner. It may be very embarrassing to force myself to learn from Mr. Chang."
Pei Qian shook his head: "There's no need to deny yourself so quickly."
"Don't think about whether you can do it when you encounter problems, but think about what you need to succeed."
"Such a mobile phone that condenses new technologies and is full of innovative spirit, if it is paired with a smooth and unremarkable press conference, is this appropriate? This is not appropriate."
Jiang Yuan hesitated: "This..."
Pei Qian continued: "So, you change it as I said."
"Now the structure of the PPT is basically divided into three parts. The first part is to introduce the continuous update and iteration of the mobile operating system and AEEIS artificial intelligence during the year, emphasizing that we have fulfilled the promises made at the previous press conference; the second part is the introduction The new technology adopted by the mobile phone, the appearance and various parameters of the mobile phone; the third part is to announce the price, configuration, release date of the mobile phone, and the horizontal comparison with the E1 mobile phone and other brand flagship phones."
"But in my opinion, a lot of the information in it is invalid information, and it is a waste of everyone's time."
"Well, the self-boasting in the first part is unnecessary, we have been updating the otto os system, old users know it, and this is what we should do, there is no need to brag;"
"The second part is about the appearance and various parameters of the mobile phone. This part can't be removed, but the length is too long. In my opinion, the appearance and parameters of the mobile phone can be explained in one page of PPT;"
"Although we have used some new technologies, these new technologies are also full of various defects. How can this part be mentioned in one sentence? It must be written very carefully. The more detailed the better, we must not mislead our consumers; "
"The third part is also a bit procrastinated. I think the link of horizontal comparison can be removed. We just need to be ourselves. Why bother to drag other mobile phone manufacturers? This kind of similar horizontal comparison table is nothing more than a long-term attack on the enemy. Short, nothing interesting, just announcing the price and release date is enough.”
"Well, that's about it."
The Jiangyuan people were a little dizzy.
Boss Pei cut left and right, and the content of the entire press conference was almost cut in half!
And the most important thing is that what is cut off is the good part of the mobile phone. On the contrary, the part that introduces the shortcomings of the new technology of the mobile phone needs to be written and emphasized repeatedly.
What kind of trick is this?
Before, all the advantages of the mobile phone were condensed into one page, which created the famous scene of Mr. Chang "reading everything right in one breath". no?