Chapter 971

When Li Mu was thinking about the so-called national business card, Zhao Xianliang said to Li Mu: "The reason why I suggest you increase your overseas exposure is that on the one hand, I really hope you can increase your popularity and influence overseas, and on the other hand, I hope you learn The so-called 'export to domestic sales'."

Li Mu asked him, "Export to domestic sales? What do you mean?"

Zhao Xianliang said with a smile: "People are more inclined to products from developed countries, and they are also more concerned about the recognition of overseas media. If your influence is exported overseas first and can have a certain impact overseas, then your overseas influence will be reversed. Domestically, it will lead to greater popularity in the country, which is export to domestic sales."

After finishing speaking, Zhao Xianliang added: "You are now the most suitable for exporting to domestic sales. Now overseas attention is getting higher and higher, and the national media are also paying attention to your movements. The baby market opens up the situation and brings back good news. At that time, you will be able to create greater influence in the country. The greater the influence, the higher the attention of the country and the people to you. Correspondingly, you will be in the domestic market. The foundation will become stronger and stronger, and the benefits will be endless!"

Zhao Xianliang's suggestion made Li Mu feel a little déjà vu at the same time.

In general, Zhao Xianliang's advice is to promote himself to the greatest extent possible.

If you want to become a business card of a country in the world, you must first sell yourself to the position with the highest exposure. People mistake it for a national business card.

The reason why Li Mu felt deja vu was because in his impression, the boss Ma in his previous life was a model who spared no effort to sell himself.

To make an objective evaluation without bragging, Boss Ma is definitely the one with the highest appearance rate in domestic and foreign media among the domestic business leaders.

In the BTA format, except for Boss Ma who appears in major media around the world every day, the other two founders are relatively low-key, and their low-keyness is unbelievable.

After WeChat small videos became popular, there are at least dozens or hundreds of small videos related to Boss Ma in the circle of friends, some of which are his public speeches in a certain place, or a private speech in a certain occasion, and even some of him in the company. There are clips of meetings, clips of him chatting with people at the dinner table, and even clips of him singing.

In contrast, there are basically no similar video profiles of the founders of the other two large companies.

What made Li Mu feel strange the most was the circulating videos of Boss Ma with many celebrities. One of them impressed Li Mu deeply. Boss Ma sat in a room similar to a living room, sitting with his legs crossed in the main room. seat,

Surrounded by more than a dozen entertainment stars in the field of film and television songs, the status is called a noble...

Compared with him, even the leader Lei, who is often rude on social media, is extremely low-key. After all, he rarely releases some irrelevant information, and most of the time he is promoting his own products, which is also true. Nothing wrong with that.

Sometimes, Li Mu has an illusion, it seems that Boss Ma alone has taken up half of the exposure rate of all Chinese Internet bosses. A business owner is so pushy, why is this?

Until today, Li Mu seems to have come to understand under Zhao Xianliang's guidance, so it seems that Boss Ma was so keen to show off in front of the media in his last life, it is very likely that he also wants to be a national business card!

Boss Ma has basically achieved this through various speeches, various exposures, and various propaganda in his last life. Although no one has used the concept of a national business card on him, but Now it seems that it almost means that.

I have to admit that there are indeed many benefits to being a national business card, and the most important thing is to shape the golden body!

Once it becomes a national business card and attracts attention from all over the world, what this person represents is no longer himself and his company, but the image of the entire Huaxia industry and even the entire Huaxia business field. The high nature need not be said;

In addition to this, what is more important is the benefits that the golden body can bring. Li Mu shaped the golden body of a philanthropist on 3321. Although it did not bring any economic benefits, he personally was in front of the government, the media and the people. They have won such a good reputation that the media treats them very well, never reporting any negative news about them, and the government has always praised their 3321, and even schools are rushing to get in on the 3321. This brought a lot of convenience to Li Mu.

Like Boss Ma, who has created a golden body in the business field, the economic benefits contained in it are too great. He has portrayed himself as a model of Chinese Internet entrepreneurs, and even the entire Chinese entrepreneur. The government must have a good image overseas. It will also give greater support to the national business card, let him grow faster, and make him more in line with the identity of the national business card. After all, he represents the image of the country in the business field, and it is not allowed to be careless.

Boss Ma’s various strategies in his last life were almost fully developed. The reason why he was able to do so smoothly was that his status as a “national business card” must have played a big role.

Li Mu was originally somewhat interested in becoming a "national business card", but when he thought about the frequent exposure of Boss Ma in his previous life, he was somewhat repulsed.

Li Mu felt that he was not the same as Boss Ma. First of all, he felt that he was more ethical and sincere than the other party.

He doesn't want to do some unrealistic packaging and propaganda for his own personal gain or reputation, and he doesn't want to throw out some grandstanding arguments to cause public discussion, but according to Zhao Xianliang, if you want to become a national business card, the first step is to What it does is to increase its media exposure around the world.

Zhao Xianliang saw that Li Mu's expression was a little strange, and couldn't help but ask him, "What's the matter? Do you have any concerns?"

Li Mu said with some embarrassment: "Uncle Zhao, I think that maybe my personality is not suitable for frequent public appearances and over-packaging myself, and using over-packaging to exchange for more resource convenience, this kind of thing itself will not last long."

Zhao Xianliang smiled slightly and said, "No one makes you over-package yourself. With your current achievements, your status in the entire China Internet industry, and the evaluation of you by overseas media, I don't think you need to over-package at all, just use your true colors. Frequent appearance in the public eye is enough to attract the public's attention, those with insufficient stories need to be over-packaged, and those with many stories, even just a glance, can make people feel emotional."

After speaking, Zhao Xianliang said again: "You don't think that you are already an idol in the hearts of young people or even middle-aged people, so you have the burden of example on your shoulders, just like you said positive energy, positive energy is good. things, but many people are unable to synthesize positive energy by themselves. In this case, you need to act as an example to transmit and export your values ​​through major media, both at home and abroad. Over time, when your values ​​begin to be more and more When people adopt it, you are not just a national business card, you are a god in this industry.”

"God not only wants to enjoy more excellent resources, but also has a strong role as a role model. If you can become a real national business card in front of overseas markets, the development of the domestic Internet will usher in a new peak. You are not dreaming of revitalizing the Internet. Industry? This is a good opportunity.

Zhao Xianliang's words made Li Mu realize a lot in his heart. He thought of Boss Ma, and when he thought that Boss Ma had made such an attempt, he subconsciously resisted, but thinking about it carefully, he was quite different from Boss Ma.

First of all, I have a super product like YY that is recognized by elites all over the world, which has created the highest height of Huaxia Internet;

Secondly, I have never sold fake goods or accumulated the original sin that thousands of people have pointed out;

Again, I will not make false propaganda, I will not deliberately advertise myself or brag about myself.

In this case, why should I put myself and Boss Ma in the same sequence for consideration?

Seeing that Li Mu's expression was loose, Zhao Xianliang hurriedly struck while the iron was hot: "I think you have to quickly focus most of your focus on Muye Technology. This is the best carrier for you to become a national business card!"

"Yes." Li Mu nodded and said, "In contrast, Muye Technology has the potential to become a truly world-class Internet company."

Zhao Xianliang pressed him: "Are you dismantling Muye Technology now for the next financing?"

"It's just one aspect." Li Mu said: "I recently felt that a large part of the charm of being an Internet company comes from the split and integration of the company. Now I have split Muye Technology into several subsidiaries, with independent capital and resources. Sharing and incubating separately can not only reduce potential losses in financing, but also incubate more new products and new businesses under each subsidiary, which is to prepare for future listings.”

"Once they are going to be listed in the future, all capital-independent subsidiaries will have to do capital integration. The process of integrating multiple companies is actually a process of one plus one greater than two. First, they will be separated and developed and then integrated together, and the market value will be A bigger premium space.”

"After the capital level is integrated and the listing is successful, it will be divided into multiple business groups according to the business, and the group framework will come out, and the corresponding context will come out."

Zhao Xianliang was a little confused, he really didn't have Internet thinking, and he couldn't understand Li Mu's so-called first split and then integrated, so he simply waved his hand and said seriously: "No matter what you do, you have to Let Muye Technology become a world-class Internet company as it wishes. You must know that your Muye Technology has a great start. There is hardly any industry in China that can gain such a large-scale popularity overseas. This will definitely be an important factor for you to become a national business card One ring!"