Chapter Eight Hundred and Sixty Fifth Poor Family, Farewell

On July 18, the new content of "Assassin's Creed" officially opened for trial play, and it was released on the 25th.

This time the content is named "Assassin's Creed: Revelation", and the price has also set a new high, 3988 soft sister coins.

In fact, before, the three collections of "Uncharted Sea" have been sold to 3688, but that is actually equivalent to three games, which can be purchased separately.

The modified "Assassin's Creed: Revelation" is actually four games in terms of capacity. However, due to the existence of Desmond, the stories of "Assassin's Creed 1" and the Ezio trilogy can be linked together, so this is a super-long theatrical version, priced at 3988, which is already pressing again and again.

Of course, the game content of "Assassin's Creed: Revelations" is different from the collection of "Uncharted" and cannot be bought apart.

As soon as this price came out, many players were confused, rubbed their eyes, and wondered if they had misread the first number.

"What do you mean? "Assassin's Creed: Revelations" sells for 3988? Is this a soft sister coin? Am I right?"

"Is there a problem with the price on the official website? This price is double that of "Assassin's Creed: Origins"!"

"Is it a collection like "Uncharted Sea"?"

"No, this seems to be a game, but it is said that the game is very long."

"My family is poor, farewell!"

Not only players, but also many designers in the industry were surprised by Chen Mo's pricing strategy this time.

A bit too expensive!

In fact, the previous record for a single VR game in China was set by "Assassin's Creed: Origin" in 1980. And this time "Assassin's Creed: Revelations" turned out to double the price.

Although there was a collection of "Uncharted" before, but after all, it was regarded as three independent games. Players could choose to buy them individually, and the average was only more than a thousand for each game.

But... Assassin's Creed: Revelations isn't just for sale!

Even if players are accustomed to the double 11 discount routine, the price of this game is still 2,000 oceans, which is really a bit extravagant.

This price makes many players discouraged, and they plan to watch the live broadcast content and game evaluation first, and then decide whether to buy it or not. As for things like road exploration, leave it to the local tyrants to handle it.

...

In fact, everyone in the "Assassin's Creed" project team knows that the price of "Assassin's Creed: Revelations" is not only not high, but too low.

Double 11 is half price, and the game capacity of “Assassin’s Creed: Revelations” is equivalent to four in one, and each game is only 500 yuan, which is half cheaper than “Assassin’s Creed: Origins”. Although the open world of "Assassin's Creed: Origins" is larger, it is too bad!

Someone proposed to sell "Assassin's Creed: Revelations" apart, but Chen Mo rejected it.

In fact, it was Chen Mo's intention to keep lowering the price of the game.

Since the Double 11 event, the games produced by Chen Mo are basically going in the direction of getting cheaper and cheaper. As for why...

Very simple, increase sales.

So far, the number of players on the VR platform is still relatively limited, not as good as the mobile and PC platforms. Before the large-scale innovation of technology and the entry of VR game cabins into the stage of parity and entering thousands of households, VR games are destined to be only the enjoyment of the rich.

But even these people with VR gaming pods don't just buy all kinds of games.

Other game companies maintain the price of VR games in the range of 1,000-2,000 because they are often VR games that are deeply involved in a certain field, have a relatively fixed player base, and have limited ability to produce games.

For example, it takes half a year to a year to polish a masterpiece, and the player group is relatively fixed, so even if the price is reduced, more people may not buy it, it is better to maintain the original price.

But Chen Mo's current situation is different from other game companies.

Because he can always maintain a very fast research and development speed, and even his own games crash into each other.

For example, the previous "Uncharted" collection and "The Last of Us" were launched at the same time, which is equivalent to hitting yourself. There is no way, the game has already been made, of course, it will be sold directly. Cover it?

Moreover, since almost all the games made by Chen Mo are of different types and different IPs, the group of players attracted by the Thunder game platform is very common. Everyone is Chen Mo's personal fans, not fans of a certain game. I really want to buy Chen Mo's new game, even if it's a genre I haven't tried.

To put it simply, if Chen Mo currently has two games, A and B, and they both sell for 2,000, players will only choose one of them to buy; buy together.

After all, they earn.

For Chen Mo, the cost is the same, and the income is the same, they all earn 2,000. However, the actual effect is different.

The first is to expand the player base, and let those who were not interested in B games also enter the pit, and they will consider continuing to buy games of the same type in the future.

The second is to leave a very conscientious impression on the players of the "Thunder Game Platform".

In the end, it squeezed other game companies and expanded their market share.

For the same price, you can buy two games here at Chen Mo, but you can only buy one at other places, and Chen Mo's games are even better, how will players choose?

For Chen Mo at this stage, earning more and making less is not a big difference. At present, Thunder Interactive Entertainment's strong game output capability has determined that he can adopt a strategy of small profits but quick turnover, which is difficult for other game companies.

As for the pricing of "Assassin's Creed: Revelations" this time, Chen Mo feels that there is nothing wrong with it.

Expensive is expensive, but great value for money. After players actually play it, they will understand that this game is also one of the most worth buying games on the Thunder game platform.

...

On the day of the trial, a large number of players poured into the new headquarters of Thunder Interactive Entertainment.

However, this time there is no queue.

In fact, the previous experience store is still retained, but like the experience stores in other first-tier cities, it is handed over to a special person for management, and the employees of Leiting Interactive Entertainment no longer work there.

The office area of ​​the original experience store remains intact and has not been remodeled, but is left to players to visit freely. The game experience area and the holographic projection viewing area are still open to players as normal.

Some players who are close to the original experience store will still go to the original experience store to play, but the vast majority of players choose to come to the new headquarters.

It's not an order of magnitude after all.

Many players got up early because they were worried about queuing up, but when they entered the new headquarters, they found that they were worrying too much.

Can't fill up at all!

Hundreds of players disappeared soon after entering the VR game experience area. There were empty game cabins everywhere, and there would be no crowding at all.

There are still players entering one after another, but even on special days for new game trials, the personnel status is no different from usual, so the players are not in a hurry, and they are very calm one by one.

Even a few players decided to go to the theme restaurant for breakfast first, and it was not too late to experience the game after eating. 8) For more wonderful novels, welcome to visit our school