Chapter 89 TV Commercials
Feng Yu's meticulous hype made Taihua brand oil popular in Bingcheng, but the response in other parts of Longjiang was not so enthusiastic.
After all, the price of Taihua brand selected oil is more than double that of ordinary bulk soybean oil, and ordinary people are not very willing. Although the soft article had a certain effect, the TV station did a program to refute the rumors. The people in the oil mill also eat leached oil. There is no reason why the oil is harmful to them and they eat it.
If there is only one market in Bingcheng, then Taihua Factory can make money, but Taihua Company can't make much money from sales. At first, he sent out a lot of oil for free, and the price of picking up the goods from the Taihua factory itself was more expensive than ordinary oil.
So Feng Yu is going to step up his advertising campaign to let more people remember Taihua brand oil. When buying oil, he can't help but think of this oil.
The goods have been distributed to the whole province, and the quantity is not too large. One-third of the products produced these days are kept in Bingcheng, one-third are sent out, and one-third are sent to supply and marketing cooperatives in other areas of Longjiang.
Except for the supply and marketing cooperatives in Bingcheng, which purchase goods, the supply and marketing cooperatives in other regions use the consignment model. After all, Feng Yu set the price so high, and they didn't think they could sell much. It now appears that this is the case, although daily newspapers advertise this oil of choice, very few people buy it.
...
"Taihua brand selected oil, selected high-quality pollution-free soybeans, pressed by the Soviet Union's top equipment technology, without any chemical additives, the first choice for European noble kitchens!"
A 20-year-old girl, wearing an apron printed with Taihua brand oil, was frying prawns in the kitchen, while a magnetic male voice read the advertisement, and finally the girl held a bottle in her hand. Three-pound oil can lens.
Feng Yu is a little regretful. There is no high-definition camera like the later generations. If it is made into the high-definition lens of "Bite of the Tongue", the effect will be better. But even so, Feng Yu felt that it was not bad.
This advertisement also highlights the concept of pollution-free, at least no one understands it now, but it gives people a sense of grandeur. In conjunction with the newspaper, another advertisement was made to popularize what is pollution-free food.
The ten-second advertisement is broadcast three times a day on provincial stations, once at noon, once in the afternoon, and once at prime time at night. At this time, TV advertising fees have already been fired up, but the only expensive ones are CCTV, and the provincial ones are not too expensive.
But just like this, the three advertisements cost Feng Yu hundreds of thousands of dollars in one year. However, Feng Yu also left a backhand, and the content of the advertisement can be changed. After two days of soft white sugar production and packaging, he will make a promotion for soft white sugar.
Feng Yu's advertisement must not be broadcast in future generations. It is the first choice for European noble kitchens. It is obviously untrue, and soybean oil is not used there at all. But how much do people know about it? It is now widely believed that what can be broadcast on TV must be true!
Every sentence of Feng Yu's advertisement highlights the preciousness of the selected oil, and with a scene of pouring oil to stir-fry, it is very impressive.
The person who cooks the vegetables is her sister Feng Danying, and Feng Yu said that she will let her sister experience the feeling of being a big star. I asked someone from the TV station to do makeup, but instead of the current white face and red lips, under Feng Yu's guidance, I put on a light makeup.
Feng Danying is already young and beautiful, and after such an arrangement, she is really no worse than a movie star. Li Shiqiang was at the scene that day, and his eyes were straight.
The second day after the advertisement aired, my mother called and asked if it was Sister Feng Yu who was cooking. After getting a positive answer, she said in a slightly displeased tone: If you cook well, you can go on TV. Isn't my cooking better than your sister's?
Feng Yu hurriedly explained that the main reason was that the time was too late, so he must invite his mother next time.
The advertisement can be replaced after a month, and the middle-aged woman cooking, maybe the effect is better. But what I want now is to attract attention, and the image of my sister is more suitable.
...
In the good city to the north,
Two women in their thirties walked to the supply and marketing cooperative together after get off work.
"What are you going to buy?"
"Taihua selected oil, how about you?"
"Me too. This is the Soviet Union's top equipment and craftsmanship, and it must be delicious."
"Not only is it delicious, but it is also a pollution-free food with no chemical additives. My son is only in elementary school, but he can't be allowed to eat soybean oil made from gasoline."
"No, even if it's a little more expensive, how much more can you spend a month, the European nobles eat this, and we also enjoy the life of the nobles!"
Similar scenes have occurred in many cities in Longjiang, and these cities are different from Bingcheng, the recognition is still relatively low, the big barrels are not easy to sell, but the three-jin small bottles are sold very well, it seems that they are all holding the test. A try attitude.
However, Feng Yu believes that as long as this advertisement is done every day and these people are used to the Taihua brand oil, they will definitely continue to buy it. The taste is indeed better.
Now the Taihua factory employs a lot of people according to Feng Yu's request. The factories in the city work in three shifts when they are busy, but at the Taihua factory, Feng Yu asked for four shifts.
First of all, these people are farmers themselves. Although the operation of the machine is simple, the concept of safety responsibility is not as good as these workers who have worked in the factory for many years. Another machine is still a bit dangerous, such as the feeding port, such as fire prevention or something.
These people also have poor safety concepts. If there is any omission and danger occurs, the loss will be small. If the person is disabled or even dead, it is useless to lose money.
In particular, there are more than 20,000 people in the entire farm. Once an accident occurs in the factory, word of mouth spreads, and the reputation of the Taihua factory on the farm will be completely stinky.
Feng Yu was going to dig two management talents in the city, but unfortunately, although the salary has been doubled, the people he valued still did not agree. The state-owned enterprise is doing a good job, and the iron rice bowl is guaranteed during drought and flood. Let me go to work in a small factory on your farm? Not to mention double the salary, I won't go to triple it!
Feng Yu has some regrets, it seems that he can only cultivate by himself. He asked those retired factory masters to take classes at the Taihua factory to popularize safety operation knowledge and raise their awareness of vigilance.
During this period of time, hundreds of tons of soybeans have been imported, and nearly 15 tons of soybean oil have been produced. The Taihua factory has already made a profit of more than 15,000 yuan.
How long has it been, to earn so much money, Feng Xingtai was so excited that he couldn't help himself. According to this calculation, for soybean oil alone, the factory can earn about 40,000 yuan a month, and nearly 500,000 yuan a year!
He is now beginning to believe that his son said that in three years, one thousand yuan has become ten thousand yuan. But at the same time, I am a little worried. With so much soft white sugar produced, why don't you sell it out? Is it not good to sell? Why don't you sell the sugar-making machine and buy another production line for soybean oil? This thing can make money, it can make a lot of money! ~~~Thank you ╰︶￣ for the 100 starting point coins for the fake house, the update time is messed up today, sorry
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