Chapter 126 Product Placement
The reporter and cameraman followed Li Shiyou to the production workshop of the electric motor factory, but the production equipment and products in front of them were not what they imagined.
Shouldn't it be all generators that are produced? Even if it needs to be kept secret because of technology, it should be some parts of the generator. The things produced in this workshop look familiar, rub it, this is not the kind of humidification just now. device!
"Director Li, is there something wrong with this workshop?" the reporter couldn't help asking.
"It's nothing, this workshop produces the most profitable products in our factory right now. Oh, there are several workshops that also produce this. Do you want to go to another workshop to see?" Li Shiyou asked knowingly. Feng Yu said that to show this workshop, it is necessary to show it on TV, and the technology of the motor workshop is easy to leak. This is not to be afraid of. I can also take the opportunity to promote the humidifier. The most important point, Feng Yu said that this can be included in the advertising fee, and he is willing to pay a generous advertising fee for the motor factory.
The reporter is helpless, forget it, you are the factory manager, you can show what you want to show.
Standing in the workshop, Li Shiyou answered several reporters' questions, but for some unknown reason, Director Li's answer was more and more deviated from the good answer they once had.
"This is the second-generation humidifier developed by us in cooperation with Bingfei Factory. It has the most advanced technology and has applied for national and overseas patents. At this moment, water mist will appear, which is more efficient and saves heating time. And it saves more electricity, consumes less energy, saves more water, avoids the trouble of adding water repeatedly, and the spray is a cold mist, which won't burn, and is safer..."
The reporter hurriedly motioned the cameraman to turn off the camera. This is an interview. Isn't this an advertisement?
"Director Li, we have to follow the right draft. Why do you always promote your factory's products?" The reporter looked helpless, and their videotapes were limited in duration.
"I'm sorry, I always have these things in my mind, and I just say it out of my mouth. Okay, I will follow the script next. Let's go to the warehouse and have a look?" Li Shiyou glanced at Feng Yu and saw Feng Yu secretly stretched out Thumbs out.
As soon as they entered the warehouse, not only the reporter and cameraman were stunned this time, but even Li Shiyou was stunned.
Is this the warehouse of the motor factory? I just took a look at it, and it's not like this inside. This is now... a pattern made out of a box?
Feng Yu motioned for Li Shiyou to stand in front of the box for an interview, and specifically asked the cameraman to give a vision, saying that it was to show that the warehouse was full of products.
The cameraman was complaining in his heart, where is your warehouse full of piles? Besides, where do you have warehouses where products are placed like this, as a layman, I understand that this is not only a waste of space, but also not tidy and safe.
This time, Li Shiyou's answer was quite satisfactory, but the reporter and the cameraman were still embarrassed. How do TMs explain to the leaders when they go back, and which paragraph should I use for the news tomorrow night?
In the first paragraph, there are shots of switching on and off the humidifier, as well as the humidifier box on the whole wall; the second paragraph is all about the production scene of the humidifier, and there is a similar advertisement slogan said by Li Shiyou; the third paragraph The answer is no problem, but what is the background of TM? Do the people in your motor factory like to play with building blocks?
Forget it, this problem will give the leaders a headache. It seems that Director Li will not cooperate with them to re-shoot, and there are not enough video tapes. It's too late to re-shoot tomorrow, I hope the leaders don't see it and can save them from criticism.
Besides, before leaving, Feng Yu put some souvenirs on the cars for the two of them. It was a new type of humidifier produced by the electric motor factory.
When I came, I gave a red envelope, and when I left, there were souvenirs. The motor factory did a lot better than other leaders they interviewed. How can one criticize,
endure.
When they opened the red envelopes to see, they were even more surprised. Everyone has 500 yuan. Originally, it was quite thin, but I thought it was only a few dozen yuan. I didn't expect that all the big tickets of 100 yuan were stuffed inside!
Five hundred yuan is their salary for a few months. This time, their resentment towards Director Li is even smaller. Even if it is criticism from the leader, even deduction of salary can be accepted. Hundred dollars!
After the people from the TV station left, Feng Yu made a few phone calls and asked the people who made the advertisement to come over and make a TV commercial as soon as possible. It should be similar to this interview, and the scene does not need to be changed!
Li Shiyou worked hard again and became the leading actor in an advertisement for free. Of course, the scene of the workshop was replaced by the introduction of the chief engineer of the factory, which was more convincing.
What Feng Yu is most satisfied with is the placement of the goods in the last warehouse, which has the style of a supermarket tally aunt in later generations. Be more photogenic!
The next day, the evening news of the provincial TV broadcasted the interview footage of Li Shiyou, in which the clipping was serious, but to Feng Yu's surprise, the picture of switching the humidifier on and off in the first shot was retained, which is said to be more real. The distant view of the third shot is also retained. It is said that it is to show the whole picture of the warehouse, and there are busy workers.
Feng Yushou laughed out loud after watching it in front of the TV, these two red envelopes are so worth it!
Even later, there was the entire interview tape, which was better this time, with little editing. When Feng Yu watched it himself, he couldn't help but pay attention to the humidifier, not to mention other viewers. It can be said that Li Shiyou's demeanor was completely covered up by the humidifier. Feng Yu can only say sorry for this.
The next day, an advertisement of the same type as the interview was put on the provincial TV, three times a day, corresponding to three one-minute shots. This time, Feng Yu directly signed a one-year advertising contract with the province and Taiwan at a high price. It is still in the name of Taihua Company, and it is flexible. Products can be changed at any time. For example, the advertisement of this humidifier can be counted in the sales of humidifiers. in cost.
The citizens of Bingcheng once again discovered a hot topic, which is the placement of items in the warehouse of the electrical machinery factory. It's all on the TV. The tally staff in the electrical factory warehouse is so talented. They actually use the different colors of the box of the product to display the words "wind and rain"!
Hearing the discussions on the streets and alleys, Feng Yu smiled a little smugly. He thought to himself, what is this, the supermarket aunts of later generations are much more talented than this, and they can pose Optimus Prime with a box.
In short, the new generation of Fengyu brand humidifiers have not yet been launched, and they have already become popular in Bingcheng, streets and alleys, and after dinner, people are talking about humidifier advertisements. Feng Yu believes that as long as the patent is applied, they will be introduced to the market. We can once again usher in a peak of sales!
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