Chapter 134 Full Blossom
When Feng Yu came back, he spent another 500,000 yuan to buy a year-round advertisement on the TV stations of Liaoning and Jilin provinces. The CCTV version of the commercial was used, and the version appeared by Shen Li.
A week later, the audience in front of the TV realized something was wrong. Why did the stage of the "Serving You" column seem to be much more beautiful, and there was a cylindrical object on the table, as if it had been seen somewhere.
Hey, that logo looks familiar too. Why is it so similar to the logo of the electric fan I bought last year?
Viewers who like to watch TV often see an ad for the next day. The accompanying pictures include Shen Li's version, Feng Danying's version, Li Shiyou's version, children's version, and a version taken by an 80-year-old grandpa invited by Feng Yu.
One day without heavy samples, everyone didn’t pay much attention at the beginning, but after two days, because it was played too frequently, it was still the prime time for advertisements on CCTV, and even children remembered the name of the Fengyu brand humidifier Advertisement words: Wind and rain humidifier, good indoor companion!
No matter which version, it highlights the characteristics of safety, health, power saving, high efficiency and high technology of Fengyu brand new humidifier. In addition to the implantation of "Serving You", in less than three days, many people are asking, where can this humidifier be sold? Does it really have health care effects?
Although Beijing is not the economic center of China, due to its large population base and political center, the sales of humidifiers suddenly skyrocketed.
As the sales in major northern cities such as Modu, Jinmen, Zhengcheng, Taiyuan, Chang'an, Shicheng, Shencheng, and Jicheng began to increase, even sales in some southern cities also increased.
At first, Li Shiyou and Hou Haitao complained about Feng Yu's five million advertising fee. Although they agreed, they were not persuaded by Feng Yu, but by Feng Yu's guarantee.
The advertising fee of 5 million will definitely bring more than 10 million profits to the humidifier! Moreover, it can help Fengyu brand humidifiers quickly occupy the market, and does not give other brands a chance.
Others don't know, but Feng Yu knows that Yadu's household humidifier will be produced next year. Will it compete with Yadu again by then?
Yadu should obediently go to make an air purifier. If the development is not good, Feng Yu would not mind taking this world-class air quality improvement company into his pocket in the future, so as to save himself from being taken advantage of by foreigners!
As for domestic sales, after the advertising bombardment, especially Shen Li's advertisement, the sales volume of the deluxe version surpassed that of the premium version for the first time.
The gross profit of a humidifier is about 100 yuan. Although the original sales volume was good, at that rate, it is not bad if there are 20,000 units nationwide in a month. How can Feng Yu be satisfied here?
It is different now, after the advertising bombing, more than 30,000 units were sold in the first week, and dealers waved checks to place orders, which made Li Shiyou and Hou Haitao happy from ear to ear!
Now Li Shiyou and Hou Haitao both have the same idea: the advertising cost is worth it!
There are also some companies that have cooperated with Taihua Company before, but terminated the cooperation. They want to continue their relationship, but Wu Zhigang scolded them away according to Feng Yu's request! Taihua Company must maintain its consistent style, horizontal!
Just let other dealers see that there is meat to eat with Taihua Company, and there is no soup for betrayal!
The most unlucky ones are several manufacturers imitating Fengyu brand electric humidifiers. Their prices have dropped again and again, even below the cost, but sales have continued to decline, and they have even been placed in the corners of shopping malls, where no one cares about them.
If Feng Yu saw it, he would definitely criticize the leaders of these factories. You can’t even fake it. Your price is so different from that of a wind and rain humidifier. Can others buy it? Humidifiers are a new thing, unlike tape recorders, TV sets, etc., which are standard equipment for home appliances, and only rich people can afford them.
If it were Feng Yu, he would definitely increase the price, and the sales would not improve much, but the profits would be high, so he could pay back some of his capital. If it is in an area where the information is not smooth, maybe the sales volume will be good.
If you want to compete with the Fengyu brand humidifier, do you have any advertising bombardment? Do you have a more beautiful shape design? Do you have more advanced technology? There is nothing, and the factory deserves to lose money!
Only Hou Haitao was a little regretful. This humidifier was obviously developed by Bingfei Factory, but why could Li Shiyou be on TV, why couldn't he?
Feng Yu could only comfort him by saying, next time, next time!
Now the Fengyu brand humidifier is in a monopoly position, not only in China, but also in foreign countries. Humidifiers are also available in Europe and the Americas, but the main products are humidifiers for industrial use, and the humidifiers for civilian use are still in the era of electric humidifiers.
Even if the other party has ultrasonic technology, because Feng Yu has applied for a patent first, they will not be able to produce the same type of humidifier for at least ten years. Want to produce something more advanced? Don't make trouble, that technology will not appear in the laboratory until after the millennium, and it is expensive, so how can it be used for civilian use now?
It can be said that for at least ten years, the leader of humidifiers in the world will be Fengyu, and no company can shake the dominance of Fengyu.
Fu Guangzheng also sent good news. Humidifiers are selling well in Southeast Asia. The Fu family positions humidifiers as luxury goods for nobles, and only big shopping malls can buy them. Although the sales volume is far lower than that in China, the price cannot be suppressed. ah.
What surprised Feng Yu even more was that the sales of humidifiers in Europe and the United States were not even worse than those in China, especially in the United States. Feng Yu had carefully asked Fu Guangzheng to raise the price, but he did not expect that it was still such a good seller.
In Fu Guangzheng's words, Feng Yu is simply amazing. The people in Laomei are really as cheap as Feng Yu said, they only buy expensive ones, not the right ones.
Moreover, more than one company in Europe and the United States has contacted the Fu family, wanting to purchase the patented technology of the humidifier, or take a step back and carry out cooperative development, and obtain a patent authorization.
These were rejected by Feng Yu without exception!
When the profits are so huge for the time being, it is of course impossible for Feng Yu to sell the license, even if the other party offers a high price, Feng Yu can't sell it. For the time being, it's not easy to sever relations with Bingfei Factory and others, and besides selling the authorization, it also offended the Fu family who is now in charge of overseas sales. This is not a tiny place like an island country, this is the main market for humidifiers.
After a few years, after the profiteering period has passed, Feng Yu will sell the license again, and at the same time, it will be a symbolic compensation for the ice flying factory and the electric motor factory. Anyway, the contract did not say that Feng Yu could not license the patents to overseas companies, only domestic ones.
When Feng Yu showed the overseas sales data to Li Shiyou and Hou Haitao, both of them were stunned. Is the overseas sales so fierce, more than twice the number in China?
Didn't Feng Yu say that overseas products are more expensive? Why are Europeans and Americans rich? Last time Feng Yu said that he wanted to increase the production workshop, Li Shiyou also said no, after seeing it this time, he went back to the factory and prepared to go without saying a word. Can't delay the export, this is more profitable than domestic.
After the sales of Fengyu brand humidifiers were in full bloom, kneeling and licking, no, Masao Kameda came to Taihua Company again.
~~Thanks to Emperor Guiwu, I think I am fine, snake~, for the reward of burning white, thank you. If you recommend a little more votes, you will be able to add more changes when you reach six thousand three!
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