Chapter 130 Title
Cheng Baojun immediately arranged for someone to calculate, and finally calculated a sky-high price, five advertisements a day, 2.73 million a year, so expensive, the other party must not agree?
Cheng Baojun hesitated to inform Feng Yu of the final calculated price, waiting for Feng Yu to negotiate with him, or to delete two advertisements. The people below just don’t know how to do things, five advertisements, can’t they give a discount? If this big customer is scared away, can this year’s task be completed?
Sure enough, he saw Feng Yu's eyes widen and looked overly surprised.
Cheng Baojun immediately said: "Manager Feng, don't worry, we can negotiate, and the price can be cheaper for you."
Feng Yu was surprised not because it was expensive, but because it felt too cheap. The five time periods he chose were all prime time periods. He thought that one would cost millions, and five would cost five million. How could he know that it was so cheap? In this comparison, Longjiang Terrace is too dark!
This is better than the advertising period Feng Yu expected, and the price is lower. He turned to an idea and wondered if it could be realized.
"Senior Cheng, I would like to ask this, is there any advertisements of the title type in our TV programs?"
Cheng Baojun blinked his eyes, titled advertisement, what does it mean? He shook his head blankly, he had never heard of this, certainly not!
Feng Yu is overjoyed, sure enough, then he will use his three-inch tongue to fool this Chief Cheng and let him agree to the title of the show. For example, "For You" is very good. Feng Yu's whole family is very happy. Love watching this TV show, except Feng Yu himself.
"The title advertisement is to add our company's name or brand name in front of the program, such as "Serving You", after we have named it, it will be changed to "Wind and Rain - For You", the stage of the program There should be the logo of our Fengyu brand, which should be obvious. At least a few five-second shots should be given to each program. The host should also broadcast advertisements. "Serving You" is aired under the title of Fengyu brand humidifier, Fengyu brand humidifier, your good life partner! At the end..."
"Wait a minute." Cheng Baojun interrupted the wind and rain, "Manager Feng, what are you talking about? TV shows are for the audience, so how can there be advertisements in them?"
ah? It would be great if the TV station leaders of later generations had the same thoughts as you. For a 40-minute TV series, I wish there were five commercials or even more. Netizens jokingly called the TV series inserted in the commercials.
However, in business and business, Feng Yu doesn't like watching TV dramas very much now, except "Journey to the West". But that's it, because of the lack of TV programs, the ratings of each TV series are not bad. If "Journey to the West" can be inserted with advertisements, Feng Yu can't wait to insert ten or eight in one episode to ensure that people will still watch TV. , will not go away.
Cheng Baojun is responsible to the audience in this way, but it is not in Feng Yu's interests. He will continue to brainwash Cheng Baojun. The title issue will not affect the "Serving You" column, and it is not recorded in one breath anyway. .
"Senior Cheng, look, our Fengyu brand humidifier is the first domestic product and the most advanced product in the world. It is exported to Europe and the United States to earn foreign exchange. Besides, our humidifier is a new type of household appliance, which itself serves the lives of the people. Yes, it's the same as the theme of the show. Also, we are a brand of wind and rain, which means no hindrance. Isn't it more able to highlight the purpose of our "Serving You" column? Besides, you don't want to hear how much the advertising fee I'm giving you is. ?"
Cheng Baojun still shook his head: "No, I didn't do this, how could there be advertisements in the program, and the leaders would not agree."
"One million a year!" Feng Yu threw a heavy bait.
Cheng Baojun took a deep breath, what, one million? so much?
Before he could recover from the shock, Feng Yu continued: "I want three years of title advertising rights,
A total of 3 million, can be paid after signing the contract! "
three million! Cheng Baojun was about to be stunned. Can a title advertisement for a show sell for so much money? This Manager Feng is not joking, is he really willing to pay three million?
Seeing that Cheng Baojun didn't speak, Feng Yu continued to brainwash: "Senior Cheng, this "Serving You" column is pretty nice, but the stage, lighting, etc. are mediocre. The program team is short of money, right? We have the advertising fee for our title. After that, the show will definitely be even better. Besides, the program group doesn't cost much, and the rest are not all from the station, and there is even money in the station to open another show. If you open another show, you can According to this model, earn another advertising fee, a virtuous circle!"
Other Cheng Baojun didn't understand, but he clearly remembered the phrase "open one more show and earn another advertising fee". Yes, this can really be a virtuous circle, but is it really okay to operate like this?
"Manager Feng, don't you want the advertisements you picked just now?"
"Yes, why not? Those five time periods, two hundred..."
"Two million and seventy-three thousand, I can give you a fraction of it, it is two million and seven hundred thousand." Cheng Baojun also saw that this manager Feng is definitely not bad for money. He didn't want to erase the 30,000 yuan.
"Okay, this is no problem, and I won't bargain anymore, but think about the title advertisement, how much advertising revenue it can bring to the TV station! And this is an innovative method, and you proposed it." Feng Yu hinted road.
Cheng Baojun's eyes lit up and he innovated the method. If it is adopted, the platform will earn a lot of advertising fees. The person who proposes the plan will definitely enter the eyes of the big leader. Does this mean that he may be promoted?
"This...I have to report to the leader. Can I wait for two days before giving you an answer? We can sign the contract for the other five time periods. There is absolutely no problem with that."
Feng Yu shook his head: "When you're done talking, let's sign together. Also, my time is limited, and I can't stay in the capital for too long. I hope Section Chief Cheng can give me an answer as soon as possible, and I can prepare funds."
Sign that contract first, how is that possible? Feng Yu just wants to stretch and increase the weight of this naming right, so that Cheng Baojun thinks that this is a binding condition, Cheng Baojun will do his best, and his idea will be more likely to succeed.
"For You" is one of the most popular TV programs in the country. If you can title this column, the promotion of Fengyu brand humidifier will definitely be smoother!
Cheng Baojun's eyes were a little disappointed, and it seemed that Manager Feng was also the master of avoiding rabbits and hawks. He has to find a way to get the leaders to agree to the title. This is a huge political achievement, not only in millions of advertising fees, but also in opening up a new way to make money for Taiwan.
Cheng Baojun also became ruthless: "Okay, wait for my news, I will definitely give you an answer tomorrow!"
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