Chapter 129 CCTV Advertising Section
When kneeling came to find Feng Yu the next day, not only did he fail to suppress the royalties, but Feng Yu put forward a rule that no export was allowed, which made kneeling dumbfounded.
Their target markets are Europe, America and China. Humidifiers are naturally the more dry the air is in the inland, the better the sales. As for the coastal countries in Southeast Asia, just like their island countries, even if some people buy them, not many people buy them, too small. 's product.
Kneeling and licking hurriedly reported to the boss again, and was scolded by the boss. How did you assure me at the beginning that the company would get the most benefit, and now, how big of a market have we divided?
But even though Feng Yu's conditions were very harsh, kneeling and licking agreed on behalf of Heilong Co., Ltd. They have calculated that the retail price of one unit can be set at more than 100 US dollars, and after deducting material costs and patent fees, they still have a profit of nearly 30%.
The island country has a population of 120 million. Even if only 1 in 1,000 wealthy families buy their products, there are 120,000 sales and more than 3 million US dollars in profit.
More than three million US dollars, but the profit of their Heilong Co., Ltd. last year! Add in the future market and damage, and the profit will be even higher.
But Kameda Masao is not satisfied. For every dollar of the patent licensing fee, he can get a thousand dollars in bonus. Feng Yu held on to the patent fee, and the negotiation came to a deadlock again.
Whether you want it or not, if you can't sell it, it will take a while for Xiangjiang Company to distribute goods to the island country. If you want it again, I won't sell it! Drag and see who can hold on!
Just after May Day, Feng Yu asked for leave from school again and brought Wu Zhigang to the capital.
This time, Feng Yu came to CCTV to buy advertisements. Since CCTV allowed commercial advertisements to be broadcast last year, the number of advertisements on TV has gradually increased. A 15-second annual advertisement in prime time is said to have reached a sky-high price of nearly one million!
Feng Yuxin said, what a sky-high price this is. In another five years, from 1995, CCTV's news network advertisements will be auctioned. The first time it reached more than 30 million yuan, the advertising cost more than 20 times. The advertising after the year will cost more than 200 million!
No way, who made CCTV's signal coverage the most extensive? As long as there are antennas in the country, places that can receive TV signals will definitely be able to receive a set of CCTV.
The more people watching, the better the advertising effect will naturally be. In addition, CCTV also has news broadcasts and weather forecasts every day, which are TV programs that many people must watch every day. Can the advertising effect be the same?
Feng Yu's psychological price is five million, and he buys multiple time slots, at least five a day, and bombards them with advertisements. Although it can't reach the advertising coverage rate of later generations, there are few TV programs that can be received in various places. This density is enough, and it is too close to estimate that CCTV may not agree.
But wanting to contact advertising, it is not so easy. At present, the advertising department of CCTV is only an advertising department, which is a relatively marginal department. But just like this, it was not easy for Feng Yu to meet this section chief.
Fortunately, Zhang Ruiqiang had an old comrade-in-arms working at CCTV. In order to show his support for Bingcheng Enterprise, he called for help and asked Feng Yu to contact his old classmate after he arrived in Beijing, so that at least CCTV's advertising department could come forward to receive Feng. Yu.
It is easy to have acquaintances. Feng Yu and Wu Zhigang easily met Cheng Baojun, the chief of the advertising department of CCTV.
"Hello, Chief Cheng."
"Uh~~ Hello Manager Feng."
Cheng Baojun held Feng Yu's hand and couldn't hide the surprised look on his face. This young man is the manager of Taihua Company that Shu Chu~chang told him? This is too young, isn't it eighteen?
"I heard that Manager Feng's company plans to advertise on our CCTV throughout the year? Which time do you want?" Cheng Baojun asked straight to the point.
His life as a section chief is not very good. The advertising income of many local stations is much higher than that of the central station. The leaders ask him to generate income, but not many people come to advertise. Most of them are enterprises in the capital, and the advertising fees are also less. Pitiful.
Shit, isn't this the same treatment as King Biao, and can you choose a time period?
He recalled that he had specially made people watch CCTV in the past few days. It seemed that there were not many advertisements. Very poor!
"That's right, we are planning to do year-round advertisements. If the price is reasonable, I can buy advertisements for many years." Feng Yu came up with a good idea. Taking advantage of the cheap price now, he can pack it for a few years. With CCTV The advertising stimulation, this wind and rain brand electric fan may not be able to make another profit this summer.
"For many years?" Cheng Baojun was taken aback, if it wasn't for the people brought by Division Chief Shu, he would have thought that the other party was playing tricks on him. How can anyone be so willing to spend on advertising?
"That's right, I don't know how our CCTV's advertising fees are calculated. What time periods are there currently?" Feng Yu asked with a smile.
"Any time of the day, which time do you want? But it won't work for many years. Our advertisements are sold on an annual basis." Cheng Baojun shook his head. He also wanted to sell more, but the Taiwan leaders would not approve.
Feng Yu also had some regrets and took a step back and said: "Then we can change the method, such as signing a letter of intent, which is an advertisement at the same time next year. If there is no other competitor, then sell it to me. If there are other competitors, then I'm bidding against the other party, isn't it illegal?"
"This... doesn't seem to be illegal." Cheng Baojun hesitated, it was not illegal, but he had never done it before.
"It's fine if you don't violate the rules, Section Chief Cheng, then we have reached a consensus on this point. Come, come, let's talk about the advertising period. The advertisements before and after "News Network", before and after "Weather Forecast", and before and after "For You" Are they all still there?" Feng Yu quickly changed the subject and made the matter real first.
"All the advertisements before and after "For You" have been sold, and one advertisement after "News Network" has also been sold, and the same is true after "Weather Forecast"." Cheng Baojun said after thinking for a while.
"For You" is the first fixed column hosted by China's first TV announcer and host Shen Li. The current ratings are overwhelming. Unfortunately, Feng Yu remembers that next year will be due to the old theme and will not be able to transform, resulting in ratings It gradually declined, and was later replaced by "Life".
Other advertisers like "For You"? It doesn't matter at all, Feng Yu prefers "News Network" and "Weather Forecast"!
"I want the last advertisement in front of "News Network", a fifteen-second advertisement in the back, and the last advertisement before the weather forecast, and I also want an advertisement around 12 noon, around 8:30 pm I also want one of the advertisements for one year, section Chief Cheng, calculate how much it will cost in total."
Seeing Feng Yu's wealthy appearance, Cheng Baojun was stunned. Is this company so rich, it needs five advertisements a day, and does the advertisement need to be so dense? This year, it will be in the millions!
But who cares, this year's advertising task can be completed!
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