Chapter 131 Negotiations with Huaxia Characteristics
There was a meeting in CCTV at this time, and there was a draft advertisement written by Cheng Baojun in front of the leaders of the station. Everyone frowned, and no one spoke first.
After waiting for a long time, the station director cleared his throat to break the silence: "If you have any opinions on Xiao Cheng's draft advertisement, please tell me. Deputy Director Jia, you are in charge of the advertising department, you should say it first."
Deputy Director Jia, who was named, could only bite the bullet and say: "Director, my colleagues, everyone can see how tight the funds are in Taiwan. When Section Chief Cheng first gave me this draft, I was also very hesitant. Can we do this in the end? But on the other hand, is it illegal to do this? The benefits are obvious. The advertising costs in our station will rise sharply, the funds are sufficient, and at the same time, we can present a more refined program to the audience, so here I am The opinion is support!"
Someone spoke, and others began to speak. Some people think that this is a side ball. The commercial advertisement was broadcast on the stage just the year before last. This year, a titled advertisement was released. The local stations will definitely imitate them one after another.
Some people also expressed their support. What is the purpose of the TV station's advertising, not to generate income? Before the year before last, the funds in the TV station were so tight. Since the year before, has the TV station been much better? Besides, the advertisements of the local stations have always been ahead of the CCTV. Now the advertisements of the CCTV are not as good as the local TV stations. Don't you feel blush?
Everyone, you speak my words, express your own opinions, and no one can convince anyone. Everyone seems to have their own reasons, but they can't completely refute the other party. In the end, everyone still looks at the director and asks the leader to make a decision.
The station director sneered when he saw several deputy station directors. If this happened, and the Propaganda Department would not pursue it, then the credit would go to everyone. If the Propaganda Department is held accountable, he will be to blame!
But now CCTV is too difficult. The annual Spring Festival Gala is a big difficulty. Although there are funds approved above, it is not enough. And this time is not a small advertisement, it involves millions of advertising fees, so much money, how could he be willing to give up?
"Let's vote, those who oppose raise their hands, those who don't raise their hands agree, and the voting begins." The director directly blocked the mouths of those who wanted to abstain, either agreeing or opposing, there was no third choice.
"Okay, the voting is over, five votes in favor, four against, the proposal is passed! But I said two points, I don't agree with the title of the program, a good program, plus the name of their manufacturer, the program sounds the same as theirs. . Other advertising methods also need to be considered, Xiao Cheng, you have to talk about it carefully, and you must not violate the rules!"
Cheng Baojun stood up and issued a military order, guaranteeing to complete the task!
Only then did the director write down his own opinions on the draft advertisement, and basically agreed, but the details needed to be carefully considered, etc., and handed it over to Cheng Baojun and sent it to the higher-level leaders for approval.
This year and month advertising is not only decided by the stage, there are many departments to give instructions, of course, the opinions of the publicity department are the main ones.
The opinion of the propaganda department coincides with that of the director. The advertisements can be accepted, but they definitely do not agree with the title. They even called Cheng Baojun over and scolded him for a while, saying that he was blinded by money!
The translation of the original words of the leaders of the propaganda department is basically this: What unit are we? What do we stand for? What's the purpose of our show? The advertising fee must be taken down, but the title will never work!
Cheng Baojun is very aggrieved, and wants to win the advertising fee, but he does not name others. What do you tell me to do? He never dared to say these words, so he had to contact Feng Yu to discuss it again.
"Senior Cheng, haven't you eaten yet? I booked a table in Donglaishun, yes, just two people from my company, you bring a few people, it's lively."
A century of honesty and integrity, the first halal product is the best in the capital!
Donglaishun is an old shop in the capital. It was well-known in the capital in the 1930s. It has a long-standing reputation for mutton soup. Even the leaders have entertained foreign guests here, and they are full of praise.
Feng Yu asked Cheng Baojun to go to Donglaishun,
Cheng Baojun said that he was embarrassed, but his mind had already flown to the hot pot. With two subordinates, I went straight to Donglaishun.
Feng Yu originally wanted to invite Zhang Ruiqiang's old classmate today, but they didn't give him face. Feng Yu was about to invite Cheng Baojun, and Cheng Baojun called.
The mutton was served plate by plate, and it was wiped out in minutes. Feng Yu had nothing to eat, so that Cheng Baojun and the others also let go.
Three rounds of wine, five flavors of food.
Cheng Baojun put down his glass and started talking about advertising. This is talking about business at the wine table, but it is the tradition of the Chinese people since ancient times. How can we talk about business without wine?
If the negotiation is successful, we want to drink to celebrate, but if we can't negotiate... that is, the wine is not drunk well, open another bottle and continue talking!
Cheng Baojun said a little drunkenly: "Manager Feng, Manager Wu. I have reported the advertisement, and the leader's approval is not acceptable! It's not that all of them are not, but the naming thing is definitely not acceptable! Let's see, can you do it? Change a plan?"
Can't be named? Feng Yu was somewhat disappointed. If he succeeds in the title, the ad slot that was taken away will no longer matter. He had actually heard of the brand that stole his advertising slot, it was called Yan Wu, and it sold tape recorders.
Feng Yu also has such a tape recorder at home, and now it is almost a monopoly in China, but in a few years, because of the advent of VCD, Yan Wu will be finished!
Since he can't be named, but Feng Yu has another way of implanted advertising, if CCTV can't agree to this, then Feng Yu can only give up.
"The title will not work, so is it okay to say that the Fengyu brand humidifier is exclusively sponsored at the beginning and end? Sponsorship, advertising sponsorship. If our trademark cannot appear on the stage, then one of our humidifiers must be placed in a conspicuous position on the stage. , the camera must be able to shoot clearly. We can also use your program for advertising, such as saying in the newspaper that we exclusively sponsor the "For You" column, which is all right?"
Exclusive sponsorship is actually just another way of saying it. Without the title sponsor, the effect of exclusive sponsorship is actually the same, but it leaves a fig leaf for CCTV. The important thing is the product placement requested by Feng Yu. On TV, everyone sees a steaming guy in front of the host, can you be curious? Combined with the bombing of advertisements in other time periods, Feng Yu can't make Feng Yu brand humidifiers popular all over the country, and Feng Yu has no other way!
"This... it doesn't seem to be a big problem, it should be able to pass." Cheng Baojun nodded and said, his eyes were red after drinking.
"There is one more condition. It doesn't matter if our advertisements cannot be broadcast orally in the program, but the host of "For You" will help us shoot an advertisement, and also use the shooting venue and equipment of "For You". , cutting, dubbing, etc. all use your people and are included in the overall advertising fee.”
This year, few domestic big stars advertise, but the star effect of the host Shen Li is even higher than them. If Shen Li advertises the Fengyu brand humidifier, it will have the credibility bonus of CCTV, and the effect will be even better. it is good!
If Cheng Baojun doesn't agree, let Wu Zhigang continue to toast him! ~~For collection, for recommendation
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